Posted by Abe Sauer on January 6, 2012 06:01 PM
Over the holiday break, Time Magazine took notice of all the Apple product placement in two of the season's hit films: The Girl with the Dragon Tattoo and Mission Impossible: Ghost Protocol. Of the latter, TIME wrote (kindly citing our ongoing Brandcameo product placement tally) "If it weren’t for Apple, the IMF would be SOL."
Of course, here at brandchannel we've noted (numerous times) Apple's involvement in both Mission Impossible and Girl with the Dragon Tattoo. Of the former, we noted that, 15 years after being a very public partner of the first Mission Impossible movie, Apple now zips its lips, "unwilling to even acknowledge its product placement program."
The two films cap off a year that was, as has become typical, extraordinarily filled with Apple product placement.Continue reading...
Posted by Abe Sauer on December 9, 2011 06:05 PM
After weeks of dominance by vampires, the box office is about to be overrun by a cyborg.
Indeed, if ever there was a film version of a lifeless automaton, designed in a lab, with the sole purpose of unstoppable domination, it would be the ensemble New Year's Eve. A sibling to 2010's Valentine's Day--in which we counted nearly 60 brand appearances--New Year's Eve promises to be loaded with brands.
But a much more indie film opening this weekend may have more.Continue reading...