American Apparel Reasserts That Its Brand Is Deviance

American Apparel appears resolutely determined to remain top banana in the shock department. Their latest ad – which promotes layering clothing in an image with a model’s nipples exposed – has raised a few eyebrows.

It is shocking that people continue to be surprised by these lapses. American Apparel has made its embrace of the decadent lifestyle central to their brand image, with provocative billboards depicting ambiguous -- but clearly sexual -- scenes in visible locations in New York and Los Angeles.Continue reading...