Posted by Mark J. Miller on March 15, 2013 05:46 PM
It’s been more than 1,500 years since Saint Patrick was laid to rest and could no longer use the shamrock to explain to Christians the idea of the Holy Trinity. Thanks to St. Patrick's Day every March 17th, his legacy inspires millions the world over to consume massive amounts of alcohol and shout “Top of the morning to ya!” to anyone who passes. With such a jovial reputation, you can bet that brands, alcoholic or not, take advantage of the built-in marketing ploy—and not just those participating in Pantone's color of the year for 2013.Continue reading...
brand and bottle
Posted by Mark J. Miller on May 18, 2012 05:55 PM
Americans haven’t been able to enjoy over-the-counter Cuban products for decades now and it doesn’t appear that will change anytime soon. That’s bad news for the folks at Pernod, who have been battling to get its Havana Club rum trademark renewed. Unfortunately for them, the U.S. legal system at pretty much every level has said, “No dice.” The most recent blow came from the Supreme Court.
The rum is being made in Cuba by Cubaexport and distributed by France-based Pernod, a loophole the U.S. government doesn’t approve of and so when the Havana Club trademark came due in 2006, the government opted not to renew it, according to Bloomberg. The Cuban Foreign Ministry is not happy. After all, America accounts for 40 percent of the world’s rum intake so it would be nice to be mixed into that financial cocktail.Continue reading...
Posted by Dale Buss on October 15, 2010 09:00 AM
Apple tries to crack the code for China, as Verizon Wireless prepares to start carrying the iPad in the U.S.
BP stations in the U.S. are looking to rebrand, presenting a challenge for new CEO Robert Dudley.
Cadbury introduces "Most pampered bar in the world" campaign.
DoubleTree by Hilton rebrands globally.
Gap Inc. is focusing on international and online growth, CEO Glenn Murphy tells investors.
GE reports quarterly growth in orders after long drought.Continue reading...