Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: Hostess, Hulu, NHL and more

Posted by Shirley Brady on January 7, 2013 07:02 AM

Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.

Hulu CEO resigns as web TV startup faces impasse.

NHL resolves labor dispute, faces shortened season.

Apple envy one of Fast Company's suggested New Year's Resolutions for brands.

Bank of America settles with Fannie Mae for $10 billion.

BMW is paring back car discounts in Germany.

CES lures brands and marketers to Las Vegas.Continue reading...

social marketing

From Perfume to Hot Dog Pizza, Pizza Hut Canada is Winning Facebook

Posted by Shirley Brady on December 5, 2012 04:19 PM

Pizza Hut Canada thrilled its Facebook fans by whipping up a batch of limited-edition perfume and sending it to the first 100 to raise their wrists — with a new batch on its way — while sending one lucky follower an original cartoon on the inside lid of a pizza box (check 'em both out, below).

Now the brand's Canadian marketers are rolling out (no joke) a hotdog-stuffed pizza crust, previously tested in the UK, from Dec. 4 to Jan. 7. Only in Canada, eh? Pity.Continue reading...

brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

china

Ni Hao, Hamburger King: Why Burger King is Playing Catch-Up in China

Posted by Abe Sauer on June 20, 2012 10:51 AM

Many more Chinese consumers are about to be able to have it their way, as Burger King has announced an "accelerated" expansion in China, planning 1,000 new locations via a new joint venture in the next five to seven years.

Some are wondering if The King might not be offering too little, too late. The question should be, what way, exactly, do the Chinese want it?Continue reading...

brand news

In the News: American Airlines, Starbucks, News Corp. and more

Posted by Dale Buss on April 20, 2012 08:55 AM

In the News

American Airlines sees unions support merger with US Airways.

CW rankles TV stations by rushing shows to web.

Chipotle pays attention to ingredients and boosts profits.

Cracker Barrel makes more moves to streamline.

Foursquare eyes June for launch of new advertising platform.

GE out-earns analysts' expectations on gains in energy business.

Hulu unveils four original series.

News Corp. faces dozens more hacking lawsuits.Continue reading...

brand news

In the News: P&G, Halliburton, Green Bay Packers and more

Posted by Dale Buss on December 6, 2011 09:05 AM

In the News

American Airlines parent AMR may have to shrink.

Allstate ties in with Autism Speaks organization.

BP alleges that Halliburton destroyed evidence in Gulf of Mexico spill.

Coca-Cola drinks were tampered with, Chinese government claims.

ESPN gets knocked over soaring costs by cable-TV operators.

Flipboard launches app in China.

Ford begins search to replace CEO Alan Mulally ahead of his retirement.

Green Bay Packers sell "shares" in team.Continue reading...

brand news

In the News: News Corp., BP, Borders & more

Posted by Dale Buss on July 15, 2011 09:00 AM

In the News

News Corp. executive accepts Rebekah Brooks resignation from News International as Rupert Murdoch is defiant as U.S. congressman calls for probe into his company over possible hacking of 9/11 victims.

Amazon tablet is coming in October.

Borders’ fate hangs in the balance as liquidation looms.

BP oil found to still be washing ashore in the Gulf of Mexico, reports Bloomberg.

Campbell addresses criticism for adding salt to 'healthy' soup line.

Clorox draws bid from Carl Icahn.Continue reading...

chew on this

KFC Egg Tart Woos Asia's Lovers

Posted by Shirley Brady on February 14, 2011 12:30 PM

The Wall Street Journal today highlights KFC's Asian dessert speciality in a piece looking at how the Western tradition of Valentine's Day is making inroads in China and Asia via Western brands.

The dessert specialty in question: the egg tart, the delicious (trust us) custard-like pastry that's a hit from Beijing to Bangkok. Just look at those dewy-eyed young things in KFC's Thai commercial, above.

By producing egg tarts, KFC is paying tribute to a dessert that is indigenous to China; versions were available in Hong Kong as far back as the 1940s, while China's Macau is famed for its Portuguese-influenced variation.Continue reading...

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