brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM


Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...


Tiffany's, Target Don't Want "Dirty Gold" to Spoil Your Valentine's Day

Posted by Dale Buss on February 14, 2014 04:37 PM

Just in time for Valentine's Day, Tiffany and Target joined many other retailers that already have banded together against "dirty gold," saying their procurement practices will shy away from it.

"Dirty gold" isn't exactly blood diamonds, but it's became the next cause celebre in the transparently sustainable production of jewelry. Groups behind "No Dirty Gold" say that gold mining is one of the world's most environmentally destructive industries, producing about 40 percent of America's toxic waste including aresenic, lead and mercury.

The group's Golden Rules pact—also subscribed to by Zales, Walmart, QVC and other brands—includes a promise to study metals supply chains, improve supplier sourcing criteria, increase recycled-gold content and seek more responsibly produced metals, according to Marketing Daily.Continue reading...

brand news

In the News: BlackBerry, Kellogg, American Airlines and more

Posted by Dale Buss on November 4, 2013 09:02 AM

In the News

BlackBerry sale to Fairfax falls apart as $1 billion in funding is secured, CEO Thorsten Heins steps down and shares plunge.

Kellogg plans to trim 7% of workforce by 2017 as part of global restructuring.

American Airlines and US Airways merger cleared in US, but only with broad divestitures.

AB InBev sees strong growth for Budweiser in Russia.

Alcatel-Lucent seeks to raise $2 billion for turnaround plan.

Apple's gold iPhone 5s continues flying off shelves, while Apple CEO Tim Cook backs LGBT anti-discrimination bill.

Billabong sells Canadian retail chain West 49.

Chevron pumps up spending to boost production.

Dr Pepper finds formula to Facebook success.Continue reading...

brand news

In the News: Suzuki, Election Day, Netflix and more

Posted by Dale Buss on November 6, 2012 09:02 AM

In the News

The most expensive presidential election in U.S. history comes to a close as America heads to the polls.

Suzuki to end U.S. auto sales and file Chapter 11.

Netflix adopts poison-pill defense and Carl Icahn slams it.

Apple is said to be considering switch from Intel for Mac and may be seeing tablet dominance come to an end, as EU reportedly ready to stike a deal on e-books.

Balenciaga parts ways with longtime creative director Nicolas Ghesquière.

BMW shrugs off high costs as profit rises.

CBS signs multi-year deal with Hulu.

Eight O'Clock Coffee sends "superfans" on junket.

GM bolsters its credit line against European losses and pension costs.Continue reading...

brand bites

Brand Bites: Valentine's Day Campaigns You'll Fall in Love With

Posted by Abe Sauer on February 10, 2012 12:29 PM

Call it awww-gmented reality: Starbucks has updated its Cup Magic augmented reality app, introduced before Christmas, in time for Valentine's Day. Send and receive 3D virtual messages by scanning limited edition love heart adorned cups — more info here.

More Valentine's brand love below, from Pizza Hut, Heineken and more:Continue reading...

brand aspiration

Zales Adds Vera Wang and Romance to NFL Viewing

Posted by Abe Sauer on November 22, 2011 02:02 PM

In a development that will be appreciated by male football fans everywhere, "The Diamond Store" Zales has a new holiday season ad campaign.

And… it's actually not that bad. But the campaign message is nearly the same as two years ago, what changed?Continue reading...

brands under fire

American Apparel Snubs Nose at Brand Doomsayers

Posted by Mark J. Miller on July 14, 2011 10:00 AM

You've got to hand it to Dov Charney. The mustachioed founder/CEO of American Apparel doesn't give a damn (or a tee) that his once-hip hipster fashion line has been given less than 18 months to live.

A video posted on the brand's YouTube channel shows the struggling brand's CEO chatting with a reporter from his homeland — Canada — to prove that the rumors of his brand's death are greatly exaggerated. Other videos feature the marketing team, the creative team, the production team, the chief manufacturing officer, the showroom — even shipping & receiving and the masseuse.

Yes, 24/7 Wall Street feels you'd better enjoy that bowl of Kellogg’s Corn Pops while wearing some American Apparel clothing and reading your Soap Opera Digest right now. Get a call in on your Nokia phone while you’re at it and grab a bite at an A&W restaurant.Continue reading...

brand news

Headline Roundup: Shine On

Posted by Sara Zucker on March 23, 2010 06:20 AM

Tiffany & Co. exceeded expectations, but the jeweler still has challenges. [Daily Finance]

If 2009 was known for its brand extensions, what will this year bring? [Adweek]

Palm will still sell its Pre and Pixi thanks to a new contract with AT&T. [Daily Finance]

Sun Capital Partners is debating a purchase of the perpetually-struggling Zales. [WSJ]

InVisage Technologies has created an innovative new camera for cellphones. [NY Times]

Ben & Jerry's and Starbucks to give free food as an annual promotion. [Consumerist]Continue reading...

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