Posted by Sheila Shayon on June 6, 2014 05:12 PM
Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.
"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience.
While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...
Posted by Shirley Brady on June 5, 2014 07:55 AM
TOP 5 STORIES
Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.
Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.
Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.
BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.
NFL scraps Super Bowl Roman numerals for 50th anniversary year.
MORE BRAND NEWS
Adobe research finds online video consumption is soaring.
AT&T aims to prevent credit card fraud with geolocation tech.
Expedia wants consumers to "regrette rien" in Paris.
GM will release report on three-month internal inquiry today.
Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...
Posted by Shirley Brady on June 3, 2014 09:10 AM
TOP 5 STORIES
Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.
Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.
GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.
Google throttled in China ahead of Tiananmen Square anniversary.
KKR buys Interbrand Brands for $1.1 billion.
MORE BRAND NEWS
AT&T is spending $14 billion over three years on Project VIP network upgrade.
Bacardi promotes sustainability with “Good Spirited” program.
Coca-Cola scores on trust, Pepsi on empathy, new research finds.
Heineken promotes new red star beer cans.
LinkedIn launches first brand campaign in the UK.Continue reading...
Posted by Dale Buss on May 29, 2014 06:17 PM
A stream of new quarterly reports from luxury-goods icons including Tiffany & Co., Nordstrom, Michael Kors and Estee Lauder have topped expectations and have demonstrated the persistence of a separation between how the rich and the non-rich feel and spend.
“Tiffany enjoyed a strong start to 2014,” CEO Michael Kowalski said about a 50 percent jump in first-quarter earnings and 15 percent sales growth for the jeweler, which raised its profit outlook for the rest of the year as well. It bucked the wintry weather to post a strong Valentine’s Day and enjoyed a strong trade with tourists in New York.
But perhaps what is most intriguing about Tiffany's sustained success is the proliferation of the Tiffany brand beyond luxury goods. For one, the brand has continued to increase its investment in "fashion jewelry"—items that carry its glinting brand but without as much expensive metals and precious jewels that characterize its traditional “fine jewelry.” The brand's Atlas collection was its fastest-growing of its new and expanded collections, a remarkable difference from what the brand was reporting last year, according to Quartz.
This is part of Tiffany’s overall strategy to experiment with lower-end products as well as take care of business on the high end—a risk that, perhaps, other luxury brands such as Burberry and Louis Vuitton wouldn’t take for fear of diluting brand exclusivity. But Tiffany clearly has found success so far with this approach, satisfying traditional luxury customers and providing a gateway to the brand for the middle class consumers and tourists.Continue reading...
Posted by Mark J. Miller on May 21, 2014 05:38 PM
It's been a rough few quarters for Target, and now the third-largest US retailer is doing some spring cleaning in hopes that it will uncover a strategy to revive the once golden brand.
After booting its CEO and head of its Canadian operations following a massive security breach and the loss of nearly $1 billion in a floundering attempt at international expansion, Target today reported its first quarter earnings. And despite a 16 percent drop in profits, the results weren't as bad as some analysts thought they'd be.
But dealing with the breach aftermath may take a backseat as the retailer is facing a much more dire crisis that's right in its wheelhouse. Facing increasing competition from brands like H&M and Amazon, Target is being forced to reimagine its retail strategy to further focus on its online business and reacquaint the brand with value-oriented customers.
"Target built this model: cheap chic with tons of convenience," said Josh Feldmeth, CEO of Interbrand New York, in an interview with Bloomberg TV, but "Zara and H&M are moving faster, with faster replenishment and great style."Continue reading...
Posted by Sheila Shayon on March 7, 2014 04:43 PM
Abercrombie & Fitch, besieged by a slump in sales and increased competition, is revamping its teenage sister brand Hollister to make it more suitable for the fast-fashion trend set by the likes of Zara, H&M and Forever 21.
Arthur Martinez, Abercrombie's new chairman, is looking for a new president with fast-fashion experience while working on streamlining its supply chain and shuttering between 60 and 70 US stores this year.
Once dominant in the teen market, A&F has lost its cool among younger shoppers who’ve lost interest in “clothes emblazoned with chains' logos and now see fashion as more disposable," according to the Wall Street Journal. A&F's PR scandal, stemming from unsightley comments from former chairman and CEO Mike Jeffries didn't help the struggling brand's image either. Abercrombie shares fell nearly a third last year and are still falling.Continue reading...
Posted by Abe Sauer on March 4, 2014 11:53 AM
It may be prominently billing itself as "from San Francisco," but it was Los Angeles' USC Trojan marching band that performed at the March 1 opening of China's first Old Navy store.
The rainy Shanghai opening featured other bits of Americana like cheerleaders, the stars and stripes, a giant gum ball machine, Caucasian bellhops in tails, and vintage cigarette girls. A man dressed as a giant camera snapped photos of visitors under a giant scoreboard—Old Navy vs. Guest—that lit up the floor. Others handed out hundreds of shiny blue and white balloons. A fire engine red, double decker tourist bus emblazoned with the Old Navy logo sat outside the store.
Localization may be all the rage for businesses in China, but there was nothing about the Old Navy opening that was Chinese. The store's signs are all in English. In fact, Old Navy doesn't even have a Chinese name. That appears to be the brand's strategy for China, though it is likely a doomed one.Continue reading...
Posted by Dale Buss on March 4, 2014 10:42 AM
Hoping to capitalize on the chain's success even as competing retailers falter, Uniqlo owner Fast Retailing is reportedly in talks to buy preppy clothier J.Crew. Could J.Crew become the missing jewel in Fast Retailing's bid to become the globe's biggest retailer?
Just last week there were rumors that J.Crew was planning its second IPO as a way to gain access to funds for expansion. CEO Mickey Drexler and creative head Jenna Lyons have turned the brand around over the last decade, making the mid-priced brand extremely attractive to Fast Retailing, which hopes to take advantage of J.Crew's accomplishments and build on them even as some iconic competitors, such as Abercrombie & Fitch, struggle with the finicky retailing scene.
But just because the retailer has managed some success doesn't mean it came easy. The inveterate micro-manager has admitted that J.Crew recently has "strayed too far" from the brand's core styling motif and that the company's recent opening in the UK was "tricky."Continue reading...