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Gap Inc-oming CEO Peck Gets His House of Brands in Order

Posted by Sheila Shayon on January 30, 2015 12:23 PM

Retailers are going through tough times in this post-holiday new year. Jones New York is closing, Kate Spade & Company is pulling the plug on its Saturday and Jack Spade stores, Christopher Burch is folding his C. Wonder business—and Gap Inc. raised eyebrows by closing its "smallest brand" with the shuttering of Piperlime's website and NYC store.

It's that last piece that bears watching as Gap Inc.’s new CEO, Art Peck, officially takes the reins on Feb. 1. Peck, the company's former head of digital, growth and innovation, has been quietly rearranging the Gap Inc. house of brands to better compete (and thrive) in an omnichannel world.

As part of the new Peck-ing order, today is the last day for Gap CMO Seth Farbman, following last month's announcement of new brand leaders at Gap and Banana Republic with the elevation of Andi Owen and Jeff Kirwan.

And on Thursday, Gap Inc. revealed that it's eliminating the global CMO title in its brands' org charts—instead, it's focused on the CXO with the naming of Scott Key as its first global head of customer experience.Continue reading...


11/11 Singles Day Proves It's Jack Ma's World, We Just Live In It

Posted by Abe Sauer on November 12, 2014 01:17 PM

Another record Nov. 11 Singles Day in China has come and gone. Many brands joined in the e-commerce fray, including global ones like Zara and Tesla. Over 27,000 merchants registered with Alibaba to participate in this year's holiday sale—up from only 27 merchants back in 2009—and all of them had a big massive day.

Alizila, Alibaba's corporate news site, gave a breakdown of the brands that won the day. Chinese brands, naturally, did brisk business at a breakneck speed, particularly the smartphone phenom Xiaomi and appliance giant Haier—but Western brands fared well, too.Continue reading...


Alibaba Smashes 11/11 Singles Day Record with $9.3 Billion in Sales

Posted by Sheila Shayon on November 11, 2014 04:05 PM

He may find it a "great pain" to be China's richest man, but Jack Ma has nobody to blame but himself. After all, the Alibaba CEO has created a global sales event bigger than Black Friday and Cyber Monday combined.

China's online retail giant made $9.3 billion in sales during this year's 11/11 Singles Day, blowing past last year's record $8 billion haul by handling 278 million transactions, 43% of which were placed on mobile devices.

By 12:17am, 17 minutes into the Nov. 11th annual event, Alibaba had clocked its first $1 billion in sales, passing its second billion just 12 seconds after the one-hour mark. Seven and a half hours into the day, sales passed the $10 billion mark. Continue reading...


Brands Anticipate 11/11 Singles Day Bonanza Thanks to Alibaba

Posted by Sheila Shayon on November 7, 2014 03:59 PM

China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.

Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.

Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...


Tesla, Zara Join China Shopping Spree as 11.11 Singles Day Sale Goes Global

Posted by Abe Sauer on October 28, 2014 10:32 AM

November 11 is why Alibaba's recent IPO set a $25 billion record-breaking debut. Last year, on China's Nov. 11 "Singles Day" holiday ("光棍节" or "双11"), Alibaba's Taobao (Tmall.com) and others recorded 35 billion yuan or RMB (US$5.75 billion) in sales.

It was a world record for single day online sales—one that Taobao intends to break this "11.11" with an estimated 26,000 vendors set to participate in the world's biggest shopping event for a project $8 billion payday.

This year, Tesla and Zara are in the mix with new Tmall stores, while the e-commerce portal's success has many other brands and e-tailers in China and beyond looking to skim some of the cream off the top. Continue reading...

brands under fire

Logo Banh: Taco Bell Parent Red-Faced as Red Star Offends Vietnamese

Posted by Dale Buss on September 19, 2014 05:10 PM

Maybe brand marketers need to hire more boomers, or at least younger people who've read a few history books.

That could be one of the lessons from one of the biggest branding idiocies of the year. Yum! Brands is changing the logo of its new Banh Shop Vietnamese fast-food restaurants after its red star logo offended members of the Vietnamese community in its Dallas test market, and beyond.

Many people of Vietnamese descent in America either escaped Vietnam to flee communism in the first place or are the offspring of that generation, which remembers the red star as being a symbol of communism back in the days of the Cold War, not as being a signifier of hipster kitsch, as some young people may take it today.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM


General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 


Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand strategy

Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

Posted by Alicia Ciccone on August 29, 2014 11:17 AM

Say goodbye to the ubiquitous moose silhouette and serif-laced font: Abercrombie & Fitch is going logo-less as a last-ditch effort to get teen shoppers back in its stores. 

After reporting its tenth-straight decline in quarterly sales this week, troubled A&F CEO Mike Jeffries said the retailer is "looking to take the North American logo business to practically nothing" after the brand had already cut logo-wear by 50 percent. By spring, A&F hopes to look a little more like the products seen inside fast-fashion houses like H&M, Zara and Forever 21: basic, and fashion—not brand—forward. 

A&F's plight is shared by teen retail rivals American Eagle and Aeropostale as well as its own Hollister brand, all of which heavily rely on logo-branded items that have since fallen out of favor with teen shoppers.Continue reading...

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