e-commerce

Tesla, Zara Join China Shopping Spree as 11.11 Singles Day Sale Goes Global

Posted by Abe Sauer on October 28, 2014 10:32 AM

November 11 is why Alibaba's recent IPO set a $25 billion record-breaking debut. Last year, on China's Nov. 11 "Singles Day" holiday ("光棍节" or "双11"), Alibaba's Taobao (Tmall.com) and others recorded 35 billion yuan or RMB (US$5.75 billion) in sales.

It was a world record for single day online sales—one that Taobao intends to break this "11.11" with an estimated 26,000 vendors set to participate in the world's biggest shopping event for a project $8 billion payday.

This year, Tesla and Zara are in the mix with new Tmall stores, while the e-commerce portal's success has many other brands and e-tailers in China and beyond looking to skim some of the cream off the top. Continue reading...

brands under fire

Logo Banh: Taco Bell Parent Red-Faced as Red Star Offends Vietnamese

Posted by Dale Buss on September 19, 2014 05:10 PM

Maybe brand marketers need to hire more boomers, or at least younger people who've read a few history books.

That could be one of the lessons from one of the biggest branding idiocies of the year. Yum! Brands is changing the logo of its new Banh Shop Vietnamese fast-food restaurants after its red star logo offended members of the Vietnamese community in its Dallas test market, and beyond.

Many people of Vietnamese descent in America either escaped Vietnam to flee communism in the first place or are the offspring of that generation, which remembers the red star as being a symbol of communism back in the days of the Cold War, not as being a signifier of hipster kitsch, as some young people may take it today.Continue reading...

brand news

Brand News: General Mills, Subway, Clear Channel and more

Posted by Dale Buss on September 17, 2014 09:35 AM

TOP STORIES

General Mills sees profits drop 25 percent on decline in US sales.

Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.

Sony warns of $2 billion loss and trims mobile unit.

NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)

Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans. 

MORE BRAND NEWS

Absolut licenses Andy Warhol images for holiday campaign.

Adobe helps bring 3D-printed shoe to life.

Airbus sells some defense businesses.

Allstate hosts college-football Twitter challenge.

ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...

brand strategy

Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

Posted by Alicia Ciccone on August 29, 2014 11:17 AM

Say goodbye to the ubiquitous moose silhouette and serif-laced font: Abercrombie & Fitch is going logo-less as a last-ditch effort to get teen shoppers back in its stores. 

After reporting its tenth-straight decline in quarterly sales this week, troubled A&F CEO Mike Jeffries said the retailer is "looking to take the North American logo business to practically nothing" after the brand had already cut logo-wear by 50 percent. By spring, A&F hopes to look a little more like the products seen inside fast-fashion houses like H&M, Zara and Forever 21: basic, and fashion—not brand—forward. 

A&F's plight is shared by teen retail rivals American Eagle and Aeropostale as well as its own Hollister brand, all of which heavily rely on logo-branded items that have since fallen out of favor with teen shoppers.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

retail watch

Target Takes Aim at On-the-Go Millennials with Mobile Commerce Push

Posted by Sheila Shayon on June 6, 2014 05:12 PM

Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.

"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience. 

While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...

brand news

Brand News: Sprint and T-Mobile, Amazon Phone, Alibaba IPO and more

Posted by Shirley Brady on June 5, 2014 07:55 AM

TOP 5 STORIES

Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.

Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.

Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.

BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.

NFL scraps Super Bowl Roman numerals for 50th anniversary year.

MORE BRAND NEWS

Adobe research finds online video consumption is soaring.

AT&T aims to prevent credit card fraud with geolocation tech.

Expedia wants consumers to "regrette rien" in Paris.

GM will release report on three-month internal inquiry today.

Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...

brand news

Brand News: Bud Light, GM, Google and more

Posted by Shirley Brady on June 3, 2014 09:10 AM

TOP 5 STORIES

Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.

Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.  

GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.

Google throttled in China ahead of Tiananmen Square anniversary.

KKR buys Interbrand Brands for $1.1 billion.

MORE BRAND NEWS

AT&T is spending $14 billion over three years on Project VIP network upgrade.

Bacardi promotes sustainability with “Good Spirited” program.

Coca-Cola scores on trust, Pepsi on empathy, new research finds.

Heineken promotes new red star beer cans.

LinkedIn launches first brand campaign in the UK.Continue reading...

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