brands under fire
Posted by Dale Buss on September 19, 2014 05:10 PM
Maybe brand marketers need to hire more boomers, or at least younger people who've read a few history books.
That could be one of the lessons from one of the biggest branding idiocies of the year. Yum! Brands is changing the logo of its new Banh Shop Vietnamese fast-food restaurants after its red star logo offended members of the Vietnamese community in its Dallas test market, and beyond.
Many people of Vietnamese descent in America either escaped Vietnam to flee communism in the first place or are the offspring of that generation, which remembers the red star as being a symbol of communism back in the days of the Cold War, not as being a signifier of hipster kitsch, as some young people may take it today.Continue reading...
Posted by Dale Buss on September 17, 2014 09:35 AM
General Mills sees profits drop 25 percent on decline in US sales.
Subway deploys mobile payments to all 26,000 US locations in partnership with Softcard, the mobile wallet formerly known as Isis.
Sony warns of $2 billion loss and trims mobile unit.
NFL lobbied to meet with women's activists as sponsors face protests and weigh pulling out, and the Minnesota Vikings switch course and bar Adrian Peterson. (Update: Nike has dropped its sponsorship of Peterson.)
Scotland's looming independence vote prompts Richard Branson and other business leaders to make contingency plans.
MORE BRAND NEWS
Absolut licenses Andy Warhol images for holiday campaign.
Adobe helps bring 3D-printed shoe to life.
Airbus sells some defense businesses.
Allstate hosts college-football Twitter challenge.
ALS Association tries to avoid pitfalls after monetary success of Ice Bucket Challenge.Continue reading...
Posted by Alicia Ciccone on August 29, 2014 11:17 AM
Say goodbye to the ubiquitous moose silhouette and serif-laced font: Abercrombie & Fitch is going logo-less as a last-ditch effort to get teen shoppers back in its stores.
After reporting its tenth-straight decline in quarterly sales this week, troubled A&F CEO Mike Jeffries said the retailer is "looking to take the North American logo business to practically nothing" after the brand had already cut logo-wear by 50 percent. By spring, A&F hopes to look a little more like the products seen inside fast-fashion houses like H&M, Zara and Forever 21: basic, and fashion—not brand—forward.
A&F's plight is shared by teen retail rivals American Eagle and Aeropostale as well as its own Hollister brand, all of which heavily rely on logo-branded items that have since fallen out of favor with teen shoppers.Continue reading...
Posted by Dale Buss on August 27, 2014 09:37 AM
Apple prepares to make largest iPad to date, report says.
GM ignition-switch fund receives claims for more than 100 deaths.
World Health Organization goes after e-cigarettes with stronger regulations.
McDonald's reviews relationship with troubled China meat supplier OSI.
Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.
MORE BRAND NEWS
AT&T names new CEO of AT&T Mobility.
Adidas Poland launches Instragam game to promote new soccer cleats.
Airbnb announces new e-mail protections for users.
Ashley Madison comes under fire for profile-deletion fees.
Asus teases design for upcoming smartwatch.
Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...
Posted by Sheila Shayon on June 6, 2014 05:12 PM
Beleaguered big-box retailer Target, in efforts to rise from the ashes of a disastrous data breach that affected as many as 70 million customers, is redoubling efforts to reach out to Millennials with digital initiatives to capture dollars and mindshare on mobile.
"Target has traditionally been a store where people want to go in and feel and touch the products," Jim Porçarelli, chief strategy officer at Active International, told USA Today. "It's been a destination." But as more time-constrained consumers opt to make purchases from behind a screen, Target is tasked with reimagining its retail strategy into an omnichannel experience.
While Target has been innovative in mobile, including its shopping companion app Cartwheel and its namsake app, both of which ranked in Internet Retailer's Top 25 mobile commerce apps list, it is behind competitors like Walmart when it comes to cross-platform experience. “It was very much a static experience," said Casey Carl, Target's president of omni-channel strategy and experiences. "It required too many clicks to get where you wanted to go."Continue reading...
Posted by Shirley Brady on June 5, 2014 07:55 AM
TOP 5 STORIES
Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.
Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.
Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.
BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.
NFL scraps Super Bowl Roman numerals for 50th anniversary year.
MORE BRAND NEWS
Adobe research finds online video consumption is soaring.
AT&T aims to prevent credit card fraud with geolocation tech.
Expedia wants consumers to "regrette rien" in Paris.
GM will release report on three-month internal inquiry today.
Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...
Posted by Shirley Brady on June 3, 2014 09:10 AM
TOP 5 STORIES
Apple gains “cool” among students with Beats deal, and opens door to possible Bitcoin payments.
Bud Light is creating Whatever, USA—a pop-up town for three days of summer fun.
GM may be undercounting deaths linked to faulty switches as monthly sales hit seven-year high.
Google throttled in China ahead of Tiananmen Square anniversary.
KKR buys Interbrand Brands for $1.1 billion.
MORE BRAND NEWS
AT&T is spending $14 billion over three years on Project VIP network upgrade.
Bacardi promotes sustainability with “Good Spirited” program.
Coca-Cola scores on trust, Pepsi on empathy, new research finds.
Heineken promotes new red star beer cans.
LinkedIn launches first brand campaign in the UK.Continue reading...
Posted by Dale Buss on May 29, 2014 06:17 PM
A stream of new quarterly reports from luxury-goods icons including Tiffany & Co., Nordstrom, Michael Kors and Estee Lauder have topped expectations and have demonstrated the persistence of a separation between how the rich and the non-rich feel and spend.
“Tiffany enjoyed a strong start to 2014,” CEO Michael Kowalski said about a 50 percent jump in first-quarter earnings and 15 percent sales growth for the jeweler, which raised its profit outlook for the rest of the year as well. It bucked the wintry weather to post a strong Valentine’s Day and enjoyed a strong trade with tourists in New York.
But perhaps what is most intriguing about Tiffany's sustained success is the proliferation of the Tiffany brand beyond luxury goods. For one, the brand has continued to increase its investment in "fashion jewelry"—items that carry its glinting brand but without as much expensive metals and precious jewels that characterize its traditional “fine jewelry.” The brand's Atlas collection was its fastest-growing of its new and expanded collections, a remarkable difference from what the brand was reporting last year, according to Quartz.
This is part of Tiffany’s overall strategy to experiment with lower-end products as well as take care of business on the high end—a risk that, perhaps, other luxury brands such as Burberry and Louis Vuitton wouldn’t take for fear of diluting brand exclusivity. But Tiffany clearly has found success so far with this approach, satisfying traditional luxury customers and providing a gateway to the brand for the middle class consumers and tourists.Continue reading...