Posted by Reneé Alexander on March 21, 2013 01:46 PM
Target’s first foray into Canada, with 21 more store openings just announced, is striking some eager shoppers as off the mark.
The Minneapolis-based retailing giant surprised southern Ontario consumers a couple of weeks ago opening its first three stores north of the border earlier than expected. People lined up in anticipation of the highest-profile retail arrival since Walmart entered the market nearly 20 years ago, but once they got inside, many were disappointed.
Despite Target's efforts to embrace Canadian culture, including a design partnership with Canadiana chic brand Roots as well as an entertainment partnership with Vancouver-born crooner Michael Buble, there were a number of product shortages. This would be excusable in a newly-minted store that’s getting the kinks out—but perhaps most importantly, the low prices on which Target had built its reputation and brand weren’t there, or at least not to the extent that cross-border and online Canadian shoppers expected.Continue reading...
Posted by Reneé Alexander on March 11, 2013 02:07 PM
Canada’s oldest retailer launched a major rebranding effort the same week that Target christened its first stores north of the 49th parallel. Coincidence? Maybe, but probably not.
The Bay, which has its roots in Canada’s fur trade, will now be known as Hudson’s Bay. It won’t be that much of a stretch for consumers, considering the new name is a nod to its parent company, Hudson’s Bay Co., but it will mean its unique stylized-ribbon “B” in The Bay will be retired.
A return to the iconic retailer’s classic full name with a word mark—which will be used on all marketing and media materials, as well as online and on in-store displays—is its first major logo rebrand since 1965.Continue reading...
Posted by Reneé Alexander on March 4, 2013 04:21 PM
After playing coy about its exact launch dates in Canada, Target has confirmed it's opening the first of its Canadian stores this week. Residents in three communities (Guelph, Fergus and Milton) west of Toronto will be able to check out the launch trio of Target Canada "pilot stores" that will open at 8 a.m. on Tuesday, part of the first wave of 24 stores soft opening this month in Ontario. As Target's press release puts it,
Like the majority of Target locations opening in Canada, the pilot stores feature a licensed Starbucks, as well as an in-store pharmacy designed to provide guests with superior patient-centered healthcare. “The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” said Tony Fisher, president, Target Canada. “We look forward to delivering on our Expect More. Pay Less. brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”
The move kicks off the Minneapolis-based retailer's opening of up to 135 locations in former Zellers locations across Canada, 124 of those locations opening their doors this year. Target had said publicly it will start having soft store openings in March but it hadn't given exact dates or specific locations. In advance of this week's opening drive, the brand is practically building snowmen (see a recent Facebook cover image, above), drinking maple syrup straight from the bottle and painting its face at hockey games.
The retailing giant has been on an awareness-building campaign for its highly-anticipated arrival since late last year, one that is expected to ignite an all-out battle for consumers not seen since Walmart stormed the 49th parallel in 1994 with the acquisition of 122 Woolco stores.Continue reading...
Posted by Barry Silverstein on January 23, 2013 02:29 PM
With the spring launch of Target's Canadian stores nearing, Walmart is paying heed to the new competition with a preemptive move of its own.
The retail giant said Tuesday it will plunk down about $450 million CAD to expand its presence in Canada, growing to 388 stores by this time in 2014.
Walmart has been in the Canadian market for years, but the anticipated opening of Target stores likely has something to do with its latest expansion plans. In 2012, Walmart invested even more than the $450 million, spending about $750 million CAD to add 46 new stores, 39 of which formerly belonged to the chain Zellers.Continue reading...
Posted by Barry Silverstein on November 21, 2012 11:13 AM
What's the best way for a well-known retailer to introduce its brand to a new country? Come bearing gifts. That, apparently, is Target's strategy. In advance of its spring 2013 launch in Canada, the retail chain is laying the groundwork with PR-positive initiatives, including a push to support Canadian charities, sustainable stores, and a focus on Canadian fashion designers.
Target has pledged to give $1 million to six local Canadian charities in food, active play, education, and the arts. Visitors to Target's Canadian Facebook page through December 9 can select any of the six charities and Target will make a $100 donation and add the donor's photo to its "Gallery of Giving." Facebook visitors can also specify the province where they would like the money to go. The "Give with Target" campaign just launched on November 20 and has already raised over $250,000.
Will using corporate citizenship as a calling card convince Canadians to forgo Walmart and homegrown faves such as The Bay, Sears (which just refreshed its branding ahead of Target's arrival) and Canadian Tire?Continue reading...
Posted by Dale Buss on July 27, 2012 09:12 AM
Google homepage logo pays tribute to the opening of the XXX Olympic Games in London.
Amazon founder Jeff Bezos pledges $2.5 million in support of gay marriage as Chick-Fil-A deals with firestorm created by CEO’s gay-marriage stance.
Barclays reveals new interest-rate probe and more U.S. lawsuits.
Airbus delays A350 over production problems.
Apple acquires fingerprint security firm.Continue reading...
Posted by Dale Buss on January 14, 2011 09:00 AM
Super Bowl ads start to rev up as Audi sets the stage, CareerBuilder returns with monkey theme, PepsiCo boosts spots to seven, Skechers taps Kim Kardashian, and CarMax signs up for first national Super Bowl TV spot.
Adobe boosts privacy in Flash.
Borders closes in on refinancing.
Chrysler bailout is criticized by federal watchdog panel.
Delta takes “bumping” online.
Groupon discusses an IPO.Continue reading...