brand news
Posted by Stephanie Startz on October 9, 2009 08:48 AM
President Obama wins the Nobel Peace Prize. [NY Times]
Liz Claiborne signs licensing agreement with JC Penny, QVC. [NY Times]
Nielsen will collaborate with clients to effectively measure on-air and online audiences. [LA Times]
J.D. Power study finds Gen Y disenchanted with auto ownership. [LA Times]
Britain's Channel 4 and YouTube close to exclusive content and advertising deal. [Telegraph]
Some retailers report increased year-over-year sales, defying gloomy Wall Street forecasts. [NY Times]
Del Monte's Milk Bone ad campaign adopts "cause marketing." [NY Times]
(More headlines: Opel, Hummer, Monsanto, Letterman.)Continue reading...
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