Posted by Caroline Smith on November 12, 2010 01:00 PM
The iPhone can rescue almost anything from an untimely demise—a party, a night out, a relationship—and now, Steve Jobs’ baby is training its healing powers on saving the planet.
Thanks to a growing legion of green-minded techies, a veritable slew of apps have been cropping up in the Apple store, designed to satiate inner eco-warriors. Many apps aim to ease users’ lifestyle changes for the greener.
Mostly recently, Saatchi & Saatchi Sweden and Toyota partnered to create an app that helps drivers reduce their fuel consumption: the elegantly designed, simply-named “A glass of water.” Users place their iPhone on the dashboard of their car while driving, and a virtual glass of water reacts to aggressive acceleration and sudden breaking, measuring the water “spilled” by the movement. The goal is to reduce CO2 emissions through smoother, slower driving. Continue reading...