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sporting brands

adidas Adds Customization and Quicker Turnaround to Boost Sales

Posted by Mark J. Miller on March 26, 2015 12:02 PM

adidas is offering expanded color and customization options as well as quicker production times—all in the hopes of bringing in more revenue. The move includes the new Pharrell Williams' Supercolor collection as well as increased customization options.

adidas’ NEO teen fashion brand gets a new product through its production cycle in 45 days, compared with the 12 to 18 months it normally takes, Reuters reports. So adidas is adopting the production innovations from NEO’s supply chain and moving them into all of its other products. The initial marketing push will be to Los Angeles, New York, London, Paris, Shanghai and Tokyo.Continue reading...

brand news

Brand News: adidas x Pharrell, RadioShack Privacy, Uber Safety

Posted by Shirley Brady on March 26, 2015 09:12 AM

TOP STORIES

adidas reveals growth strategy to investors (including manufacturing shift from Asia) and new line with Pharrell Williams.

RadioShack alarms by putting customers' personal data on list of assets being sold in bankruptcy auction.

Uber announces safety measures to restore trust in brand.

Twitter launches Meerkat rival Periscope to praise.

Apple finds luxury supporters for Apple Watch, brings iPhone trade-ins to China and taps Trent Reznor to help craft new music streaming service as CEO Tim Cook vows to give away fortune.Continue reading...

sports in the spotlight

Messi’s Goals Yield Plenty of Gold

Posted by Mark J. Miller on March 25, 2015 04:16 PM

Soccer superstar Lionel Messi has had a pretty sweet time in the past six months. At age 27, he scored his 400th career international goal, became the top scorer in Spain’s La Liga history and UEFA Champions League history, and broke or tied various other records. Whatever he touches, it seems to turn to gold.

That may be because the Argentine is, by far, the highest-paid soccer player on the planet, raking in $31 million in endorsement deals and $39 million in salary from FC Barcelona.

His compensation far outshines Cristiano Ronaldo’s $59 million and Neymar’s $40 million. Sure, Messi hasn’t won the FIFA Player of the Year Ballon D’Or since 2012, but plenty of brands, including Turkish Airlines and EA Sports, have opened up their wallets to the young man.Continue reading...

brand news

Brand News: McDonald's, Michelin, Taco Bell and more

Posted by Shirley Brady on March 24, 2015 07:01 AM

Michelin Man tire US ad commercial Bibendum 2015

TOP STORIES

McDonald's takes I'm Lovin' It reboot global with 24 Hours of Joy campaign kicking off in Australia, then Asia and beyond.

Instagram launches Layout collage app, attracting Sephora and Victoria's SecretTwitter partners with Foursquare and rolls out "quality filter" to block trolls; and Facebook tests a phone app and woos media publishers including BuzzFeed and the New York Times.

Lufthansa-owned germanwings flight crashes with no survivors likely.

Michelin's Bibendum character is back with new US ad campaign.

Taco Bell urges consumers to break out of "breakfast dystopia" with taco-like breakfast biscuits and plans delivery.Continue reading...

brand news

Brand News: BMW, RadioShack, Burger King and More

Posted by Dale Buss on March 23, 2015 09:26 AM

TOP STORIES

BMW opens California pop-up store to catch up with evolving sales environment.

RadioShack's fate hangs in the balance today at bankruptcy auction.

Starbucks ends controversial #RaceTogether gambit on cups but continues diversity campaign.

Walmart fights bid to curb assault rifle sales.

Burger King gives permanent roost to Chicken Fries.Continue reading...

sporting brands

Hoop Dreams: Nike Stock Soars to All-Time High as NBA Deal Hovers

Posted by Mark J. Miller on March 20, 2015 05:17 PM

Nike is in an enviable spot: Profits for the last quarter were up 16% to $791 million, as announced in its latest earnings report on Thursday—a result that exceeded Wall Street’s expectations and sent its stock price soaring today to an all-time high.

Naturally, Nike is looking for even more growth in the future, and it’s hoping much of that increase will come from the NBA.

Becoming the official uniform supplier of the NBA—a spot adidas holds until 2017—would be a substantial revenue-generator for Nike. Of course, the brand already has profitable relationships with individual basketball players (Michael Jordan, anyone?), so the possibility of outfitting the whole NBA is certainly appealing. Continue reading...

brand news

Brand News: Apple TV, P&G, Chanel and more

Posted by Shirley Brady on March 17, 2015 07:59 AM

TOP STORIES

Apple is negotiating with TV programmers (except for those owned by NBCU) to carry their networks for a standalone streaming service, according to the Wall Street Journal. Apple Watch, meanwhile, adds tony Maxfield in Los Angeles to list of luxury retail partners.

P&G weighs sale or IPO of beauty brands, including CoverGirl and Walla, according to Bloomberg.

Chanel aligns global pricing structure ahead of e-commerce rollout.

Google salutes St. Patrick's Day with homepage doodle.

adidas is ready to let its NBA jersey deal expire.Continue reading...

brand news

Brand News: SXSW, Alibaba, HBO and more

Posted by Shirley Brady on March 16, 2015 08:31 AM

TOP STORIES

SXSW brand news deluge from the opening weekend:

• Meerkat sees Twitter standoff boost usage and vows to expand more partners as investment offers pour in 

• Google supports national push for diversity in tech

• adidas announces it's digitizing its products to create (and track) wearable tech

 7-Eleven outlines upcoming electronic bill pay app

• Mondelez refines approach to real-time contentContinue reading...

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