brand news

Brand News: Apple Pay Day, IBM Chips Down, Microsoft Smartwatch and more

Posted by Dale Buss on October 20, 2014 09:15 AM

TOP STORIES

Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects.

IBM sells chip unit for $1.5 billion as revenue drops again.

Jaguar Land Rover reportedly in talks for US plant.

Microsoft "within weeks" of unveiling smartwatch just in time for holidays.

Reebok attracts $2.2 billion bid for owner adidas.Continue reading...

sporting brands

Reebok Draws $2.2 Billion Bid to Owner adidas as Both Brands Seek Fresh Start

Posted by Mark J. Miller on October 20, 2014 08:45 AM

Back in 2005, it cost only $3.8 billion for adidas to buy Reebok, the sports shoe and athletic wear brand founded in England and named after a South African antelope. Unfortunately for Germany’s sportswear giant, it hasn’t proved to be a good investment and now struggling itself, it's set to unload Reebok, according to the Wall Street Journal.

adidas shares rose on the news Monday morning of the rumored offer by “an investor group that includes [Hong Kong-based private equity firm] Jynwel Capital and funds affiliated with the Abu Dhabi government” for $2.2 billion. It would likely be happy to see the Reebok name off of its ledgers since its sales continue to fall, dropping by more than a third since 2006 to $2 billion last year.

This should have been a boom year for adidas as it sponsored the FIFA World Cup in Brazil—but as Interbrand's new Best Global Brands report comments, it "did not gain quite the competitive edge expected." And as Reuters notes, its shares were down 41 percent this year before the day started. It remains unclear, though, if the top brass at adidas will accept the $2.2 billion offer for Reebok.Continue reading...

sporting brands

Nike Named Most Valuable Sports Brand, LeBron James Most Valued Athlete

Posted by Mark J. Miller on October 7, 2014 10:57 AM

Score another victory for sports apparel maker Nike. The brand sits atop the latest Forbes Fab 40 list that rates the most valuable sports brands, teams, athletes, and events in the world.

With an estimated worth of $19 billion (up $1.9 billion from last year), Nike came out on top of the brands list followed by ESPN and adidas. Helping its cause, Forbes points out, is that the company has “almost 20% of athletic footwear market” around the world “and its stock price has outperformed the Dow Jones U.S. Footwear index by 50% during the past five years.”

The accolade comes as a new study suggests that Nike has been saving money by paying less than rivals Under Armour and adidas in its college sports deals.

As for athletes, it may seem like no shocker that Nike-sponsored LeBron James is in the top spot, but it is actually the first time he has been at the pinnacle.Continue reading...

brand news

Brand News: Samsung, Coca-Cola, WhatsApp and more

Posted by Dale Buss on October 7, 2014 09:44 AM

TOP STORIES

Samsung blames weak mobile sales for sagging results.

Coca-Cola settles suit over deceptive labeling of Vitaminwater.

Nike named most valuable sports brand by Forbes.

Siemens backs effort to turn London's iconic telephone boxes free, green and solar.

Facebook closes WhatsApp acquisition with final bill of $22 billion as Hellmann's tests WhatsApp marketing as Yahoo eyes Snapchat.

MORE BRAND NEWS

Apple's iPad named top brand by kids as Amazon's Fire HD 6 tablet gets thumbs up by the Wall Street Journal.

AT&T apologizes for minor data breach.

Adidas struggles in America.Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

fashion week

Tech Takes the Runway as Brands Differentiate with Digital Displays

Posted by Sheila Shayon on September 10, 2014 07:28 PM

The real star of Fashion Week 2014 is digital innovation. 

Ralph Lauren showcased his Spring 2015 collection, including his Polo line for women, with a water-screen projection above Manhattan’s Central Park, along with a film celebrating New York City. And while the theatrical display may have made the designs and the models wearing them secondary, RL's feat was an impressive entrant into a fashion celebration that has turned its attention to tech

Elsewhere in New York, Samsung used its sponsored backstage lounge to showcase its latest mobile and wearable tech innovations, including the new Samsung Galaxy Note 4, Galaxy Note Edge and Gear VR, while Burberry created interactive billboards in New York, London and Paris that allowed smartphone users to see their initials inscribed on a digital bottle of the brand's new My Burberry perfume.

Around the world, adidas used Berlin Fashion Week to launch footwear selfies using its newest customization app that lets fans adorn the brand’s ZX FLUX sneakers with personal photos.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

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