Best Global Green Brands 2014

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

mobile marketing

Why Western Brands Love China's WeChat Mobile Platform

Posted by Sheila Shayon on August 7, 2014 02:43 PM

As Tencent’s WeChat nears 400 million active users, it's drawing attention from brand marketers not only in China, where it has achieved status as “the new king of Chinese social media,” according to Econsultancy. Weixin, as it is known in China, is also drawing attention from government officials in its homeland, who are clamping down on users with fake names and other practices that erode trust in the site.

Often mistakenly compared to a Chinese version of WhatsApp, the global mobile powerhouse that is WeChat is far more robust and enables emotional bonding via text, video, voice messaging, mobile payments, e-commerce, games, or even booking a taxi.

That range of capabilities has attracted Western brands including McDonald's, Nike, adidas, Intel, Durex, Coach, British Airways, Italy's Yoox and the NBA, all eagerly testing WeChat’s ability to target consumers one-to-one.

How some other brands are looking to stand out on WeChat:Continue reading...

brand news

Brand News: Sprint, Walgreen, Time Warner and more

Posted by Dale Buss on August 6, 2014 09:39 AM

TOP STORIES

Dropping T-Mobile bid, Sprint CEO stands to earn $40M in severance pay as new CEO is named.

Time Warner earnings soar after 21st Century Fox withdraws takeover bid.

Apple and Samsung drop non-US patent suits as mobile rival Xiaomi takes top spot in China.

Audi and Chrysler face sanctions by Chinese government for "monopolistic" behavior.

Walgreen applauded for remaining in US as drugstore giant buys remainder of Alliance Boots.

MORE BRAND NEWS

adidas taps Portland Trail Blazers star Damian Lillard for new campaign.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

sporting brands

Nike Says Goodbye to ManU, Hello to Moscow with New Kits

Posted by Mark J. Miller on July 30, 2014 03:14 PM

Nike has one last go-around with the soccer world’s best-known brand, Manchester United, before it exits the stadium to make room for adidas after the sporting brand failed to renew its contract with the team after negotiations reached over $100 million per year. 

For the price of about $40 million annually, Nike has been outfitting ManU in Nike-branded uniforms for the last 12 seasons and has just unveiled its final kit which will be worn this coming season. The kit, which is the club's third uniform for the season, was unveiled during a preseason match as part of the club's US tour.Continue reading...

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

World Cup Daily

Samsung and Hyundai Score World Cup ROI Goooal!

Posted by Sheila Shayon on July 16, 2014 07:55 PM

As the dust settles on the 2014 FIFA World Cup, Samsung and Hyundai are both touting the ROI of their respective social media campaigns.

The final piece of Samsung’s Galaxy 11 campaign, Tuesday night's commercial debut of #GALAXY11: The Match Part 2, a follow-up to June's The Match Part 1, concludes the futuristic campaign featuring soccer superstars like Cristiano Ronaldo, Mario Gotze, Lionel Messi and Wayne Rooney using Samsung devices and technology in their training—and ultimate defeat of alien rivals.

According to the Wall Street Journal, the 10-month soccer-themed campaign (featuring products including the Galaxy S5 smartphone, Gear 2 watch and Gear Fit fitness tracker) has racked up more than 150 million video views, 4.7 million engagements on social channels and 5 million visits to the Galaxy 11 website.

It’s a departure for the Korean company, which has traditionally relied on TV advertising but began paying closer attention to social media to reach consumers after the 2012 Olympics in London.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements