Best Global Green Brands 2014

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

World Cup Daily

Samsung and Hyundai Score World Cup ROI Goooal!

Posted by Sheila Shayon on July 16, 2014 07:55 PM

As the dust settles on the 2014 FIFA World Cup, Samsung and Hyundai are both touting the ROI of their respective social media campaigns.

The final piece of Samsung’s Galaxy 11 campaign, Tuesday night's commercial debut of #GALAXY11: The Match Part 2, a follow-up to June's The Match Part 1, concludes the futuristic campaign featuring soccer superstars like Cristiano Ronaldo, Mario Gotze, Lionel Messi and Wayne Rooney using Samsung devices and technology in their training—and ultimate defeat of alien rivals.

According to the Wall Street Journal, the 10-month soccer-themed campaign (featuring products including the Galaxy S5 smartphone, Gear 2 watch and Gear Fit fitness tracker) has racked up more than 150 million video views, 4.7 million engagements on social channels and 5 million visits to the Galaxy 11 website.

It’s a departure for the Korean company, which has traditionally relied on TV advertising but began paying closer attention to social media to reach consumers after the 2012 Olympics in London.Continue reading...

brand news

Brand News: Big Tobacco Gets Bigger, Alibaba Gets Mad Men and more

Posted by Dale Buss on July 15, 2014 09:24 AM

TOP STORIES

Reynolds American buys rival Lorillard to create new tobacco giant in $25 billion deal.

Crumbs Bake Shop files for bankruptcy as investor group makes plans.

PepsiCo brands take spotlight at Tuesday's All-Star Game, as Nike's Jordan Brand spot honors Derek Jeter.

Alibaba, pre-IPO valued at $130 billion, makes entertainment push with Lions Gate streaming TV deal bringing Mad Men to China.

Metallica stars in ESPN's latest SportsCenter ad.

MORE BRAND NEWS

ANA takes aim at bot fraud with help from advertisers.

Apple denied Touch ID trademark by USPTO.

BMW shares battery technology with rivals.Continue reading...

social marketing

World Cup Social ROI: Is the Investment Worth It?

Posted by Sheila Shayon on July 14, 2014 06:56 PM

Germany's 1-0 win over Argentina in Sunday's World Cup final resulted in the biggest social media event ever, with 280 million Facebook interactions and 618,725 tweets per minute during the match’s end. 

But are the hours inside social media war rooms and millions of dollars spent all worth it for the dozens of official and unofficial brands playing off the World Cup? "Measuring the return on investment is a very real and contentious issue, as marketers are struggling to justify a solid return for the financial investment in social marketing, sponsorship and marketing in general," said Gordon Geldenhuys, head of online reputation management at 25AM, according to Biz2Community

With some brands advertising across 180 countries, some are spending more on social campaigns for the World Cup than they do on Super Bowl TV ads, as Business Insider notes.Continue reading...

World Cup Daily

At the World Cup, adidas Wins Big for Germany—and Soccer

Posted by Mark J. Miller on July 14, 2014 02:01 PM

Germany won in more ways than one following the results of Sunday's World Cup final, where the country's national team claimed victory over Argentina in a 1-0 overtime thriller and one of its biggest brands, adidas, solidified its superiority in the sport over rival Nike.  

adidas, an official sponsor of the Cup, outfitted both Germany's and Argentina's teams, helping the brand declare victory over Nike since the two brands launched an epic marketshare battle centered around the tournament. Ultimately, adidas prevailed as the most talked about brand during the Cup thanks to a broad marketing strategy that included ads, social media and a major presence at the event. 

For one thing, as Bloomberg notes, many of the players Nike had signed as brand ambassadors were either injured or sent packing early in the Cup, while many of those under contract with adidas, particularly Argentina’s Lionel Messi, stayed in the tournament for much longer, ultimately giving adidas a lot more air-time.Continue reading...

World Cup Daily

Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

Posted by Mark J. Miller on July 10, 2014 02:22 PM

When Argentina’s Maxi Rodriguez put the final ball into the back of the net at the end of the seemingly endless World Cup semifinal against the Netherlands, there was a lot of celebrating going on across the globe. One place where there was sure to be extra high fives was within the offices of adidas.

The game, along with the other World Cup semifinal between Germany and Brazil, had pitted teams outfitted by adidas against those outfitted by Nike, and in both cases, the adidas-clad team won. Now adidas will have a World Cup final all of its own, featuring the man who has been the centerpiece of its World Cup-related marketing: Argentina’s Lionel Messi.

“Sponsoring the final teams is the grand prize for the apparel brand,” John Kristick, global chief executive officer of ad buying agency GroupM, part of WPP Plc., told Bloomberg. “There will be an immediate sales lift in the winning country, but these teams are football powerhouses—where, win or lose, the support for product sales will remain strong.”Continue reading...

brand news

Brand News: Kia Jingles, Harley Recalls, Sterling Takes the Stand and more

Posted by Dale Buss on July 10, 2014 09:33 AM

TOP STORIES

American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.

Harley-Davidson recalls 66,000 motorcycles.

Donald Sterling vows never to sell Los Angeles Clippers.

Kia adds “sonic branding” with startup jingle.

Samsung faces new child labor allegations.

MORE BRAND NEWS

adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.

Aereo signals it sees path to survival.

Amazon offers to give Hachette e-book money directly to authors.

Apple patents a way to make all-glass devices and wins EU trademark for store designs.

Bob Evans risks shareholder unrest after weak quarter.

Boeing sees no end to jetliner boom.

Bud Light supports Lime ‘Ritas.Continue reading...

sporting brands

World Cup Branding: adidas Animates Argentina v Holland Semi-Final

Posted by Shirley Brady on July 9, 2014 11:14 AM

No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."

Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...

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