Posted by Mark J. Miller on December 5, 2013 06:10 PM
International on-demand car-service app Uber has found another unique way to market its services. The company recently partnered with Home Depot to deliver Christmas trees to residents in 10 US cities. Consumers could click on the UberTree button in the app to have a tree, tree stand and Uber-branded scarf delivered to their doorstep for $135, according to Adweek.
Home Depot and Uber are geo-targeting Facebook, Twitter and radio ads to promote the initiative, while utilizing their social media presence as well,” Adweek noted about the promotion, which took place today.
The stunt likely isn't Uber’s only holiday-related marketing effort planned for December. Seattleites can use the Santa on Demand button on their apps and have St. Nick delivered to them. Uber will also have an UberSleigh effort later in December that will see its drivers delivering toys to kids.Continue reading...
Posted by Sheila Shayon on December 2, 2013 07:36 PM
WhatsApp, the free Internet-based messaging service is now the most popular mobile messaging platform, according to a survey of more than 4,000 smartphone owners in the US, Brazil, South Africa, Indonesia and China.
Leapfrogging Facebook, 44 percent surveyed use WhatsApp at least once a week, compared to 35 percent for Facebook messenger. The study also found that mobile messaging apps in general, such as WhatsApp, WeChat and even BBM are more popular than calls and texts: 60 percent of respondents used emails; 75 percent SMS text; 73 percent voice calls; and 86 percent said they used social messaging apps daily.
WhatsApp has a stronger following abroad than in the US, but reportedly has more users than Twitter and carries 25 billion messages a day. Most popular among teens, school friends and extended families who create groups for shared texting, photos and status updates, WhatsApp allows free communication without the threat of divulging personal details—an increasing concern for competitors like Facebook and Google.Continue reading...
Posted by Sheila Shayon on November 7, 2013 11:53 AM
The omniscience of mobile devices has Macy’s adding visual recognition technology to its already robust mobile initiatives to help customers find and buy merchandise more easily and quickly.
“Retail has become a blur. And the blurring is 100 percent driven by technology,” commented Tige Savage, a partner at VC firm Revolution. “Are you at the store? Or is the store at you? And then there’s mobile, the store is in your pocket. The game is to satisfy demand wherever and whenever it is.”
Cutting through the e-tail clutter and focused on the next iteration of ‘gifting on the go,’ Macy’s Star Gifts app lets consumers scan a catalog, magazine ad or outdoor billboard for product information, tips and instant purchasing power.
"Visual recognition technology is the next evolution of our mobile strategy,” said Martine Reardon, Macy's CMO. "This new application of technology will assist us in delivering helpful and relevant content to mobile shoppers while at the same time providing them with the opportunity to get their holiday shopping done with ease."Continue reading...
Posted by Mark J. Miller on October 29, 2013 12:21 PM
HMV, the once-global chain of British music stores, has had a rough couple of years. The company went into the British equivalent of bankruptcy earlier this year, but now with a new owner, Hilco, and 142 stores in the UK offering up everything from music, games, films and TV, the brand is looking to make a comeback. And like the rest of the world, HMV is putting its hope for revival and survival onto the web—the platform that ate its lunch by enabling digital music downloads to bypass retailers.
This week, HMV debuted a revamped website that tries to bring back the “authority” of the experience consumers had in its stores, Britain's Marketing Magazine reports. The site features curated and original content that hopes to inspire consumers to discover “both old and new products.” Trying to woo digital-savvy millennials and music-lovers, the “site will also become personalized, based on users’ interests and past purchases.”
In order to bolster the community aspect of the site, employees from the brick-and-mortar locations will also be posting information based on what’s happening locally. But is it too little, too late?Continue reading...
Posted by Sheila Shayon on October 21, 2013 12:27 PM
As more print brands succumb to the realities of digital, consumers are increasingly looking for more ways to engage with content and have shareable experiences.
So in the November issue of HGTV magazine, readers will encounter the brand's usual "High/Low List" in an all-new way: with the ability to buy items right off the page and share their purchases with friend on social media via the Digimarc Discover app.
Previously, MasterCard teamed up with Wired magazine to enable direct purchases from within the brand's digital edition.Continue reading...
Posted by Mark J. Miller on October 16, 2013 04:42 PM
Much like how Apple is starting to seem like a luxury brand nowadays, Nike is looking a lot more like a tech brand than a sports apparel icon. And it's all because of one device: the Nike+ FuelBand. And now Nike’s nifty wrist-worn activity monitor has got itself an upgrade in the form of the more capable (and colorful) SE.
On sale Nov. 6, one of the $149 FuelBand’s new features, "Win the Hour," keeps track of movement throughout the day and continually reminds those who wear it that they need to get up and move around soon or they won’t “win” that hour. The "Win the Hour feature came from insight we saw in our data," Jenny Campbell, senior director at Nike Fuel and consumer knowledge, said in a promotional YouTube video. "Less than 2 percent of our FuelBand users were actually moving enough throughout the day. We saw that as a huge opportunity to develop a feature that would motivate them to move more."Continue reading...
Posted by Sheila Shayon on October 14, 2013 04:16 PM
If you can't beat 'em, join 'em, right? While Netflix is working on the whole 'beating them' thing, the leading streaming service is reportedly looking to strike deals with Cable TV providers to stream Netflix content on their set-top boxes.
According to the Wall Street Journal, Netflix is pursuing pay-TV companies including Comcast and Suddenlink Communications to bring its online service to their customer base via an app.
It would be Netflix’s first deal with a US cable provider following a similar agreement recently forged with UK cable operator Virgin Media and Sweden's Com Hem, allowing their customers to access Netflix through Tivo set-top boxes.Continue reading...
Posted by Sheila Shayon on July 11, 2013 04:39 PM
Tencent's WeChat, the popular messaging app in China and greater Asia is looking to boost its 300 million registered users with a global campaign—an effort that will get a helping hand from soccer superstar Lionel Messi.
WeChat, a service similar to WhatsApp, but with video calls, photo sharing, location-based services and other social features more akin to Instagram, Facebook, Twitter and Skype, has been previously promoted in Thailand, India and Mexico with local celebrities. The latest initiative, however, will roll-out to 15 markets including Argentina, Spain, Brazil, Hong Kong, Indonesia, Italy, Malaysia, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey, with Messi as a global ambassador.Continue reading...