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New York's Target Too Pop-Up Gallery: The Art of Thinking Outside the Big Box

Posted by Katie Conneally on March 27, 2015 07:35 PM

What’s a better way to make your brand be seen as high-brow and high-tech than to open a gallery in New York City’s arty Chelsea neighborhood?

That’s exactly what Target’s doing with its limited-time Target Too “brand experiment,” which brings brands found in Target stores together with high tech and chic design.

At a gallery pop-up installation that opened this week just off the High Line in Manhattan, visitors are “encouraged to download a mobile app that will transform the 12 murals, displays, sculptures and interactive stations into a design-meets-digital experience.”Continue reading...

digital moves

Google Expands Global Street Art Project With Stories, Partners and Mobile

Posted by Mark J. Miller on March 17, 2015 04:46 PM

In June of last year, Google launched an online gallery featuring street art from around the world, one of the most popular subjects on Instagram and other visual sites.

This week, the Google Cultural Insititute expanded that online street art gallery to more than 10,000 images organized into collections and stories.

It shared in a blog post how it's highlighting and preserving this ephemeral artform, considered inspirational public art to many designers and creators, and a graffiti eyesore to the "get off my lawn" crowd:Continue reading...

luxury watch

Louis Vuitton Elevates its Art with Gehry-Designed Museum Opening

Posted by Mark J. Miller on October 24, 2014 11:14 AM

Louis Vuitton can't get enough of architect Frank Gehry. The 85-year-old just designed a bag for the company’s high-end “Six Iconoclasts, One Icon” collection. Now, the art center in Paris he designed for the luxury fashion brand's parent company will open to the public on October 27, following a VIP preview that saw LVMH CEO Bernard Arnault take the prime minister of France and other dignitaries on a private tour.

The Independent calls Gehry’s new Fondation Louis Vuitton in the Jardin d'Acclimatation, which will house LVMH’s massive art collection and sits on public land, as being “crazy and tender.” The paper goes on to note that this is “biggest privately funded arts project in Paris for decades.” The Guardian reports that the building took ten years to create, with 3,000 workers and mroe than 100 engineers, and is set to become the possession of Paris in 2062.Continue reading...

brand inspiration

TD and Absolut Show Why Art and Brands Go Hand in Hand

Posted by Sheila Shayon on October 2, 2014 02:12 PM

Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...

china

The Week in China: Netflix Binge Watching Spreads, Artist Sees Act Come Full Circle and more

Posted by Abe Sauer on February 21, 2014 12:26 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: House of Cards in China… Ai Weiwei's vase… Heineken… Hengda soccer's sponsorship windfall… Xiaomi… medical tourism and South Korea... WeChat mobile payments… 3M… Disneylands... gold fever... China loves olive oil... Sam's Club… Uniqlo and H&M… Airbus... GM... Furia... KFC's soy milk problem... and more.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

Chasing Banksy: Elusive Artist Builds his Brand of Rebellion in NYC

Posted by Mark J. Miller on October 17, 2013 05:59 PM

Famous, elusive British graffiti artist Banksy, who has previously tweaked such brands as BP and the Simpsons, has been roaming the streets of New York for the past few weeks and Mayor Bloomberg, a major donor to the arts, is not too happy about his unlawful artwork. 

"Nobody’s a bigger supporter of the arts than I am. I just think there are some places for art and some places where — no art,” the Mayor said, calling the nameless artist a vandal.

Someone else who probably isn't too happy with Banksy is McDonald's, as the artist and his assistants have been stopping by NYC locations of the Golden Arches with their very own iteration of its Ronald McDonald statue in tow. This one has whopping big feet that a Banksy assistant (playing the role of a down a the heels—literally—shoeshine boy) sits by and buffs the iconic clown's shoes.Continue reading...

china

Coca-Cola Experiments with Isolation and Friendship in China

Posted by Abe Sauer on May 8, 2013 01:38 PM

Isolation and loneliness may seem like an odd foundation for a Coca-Cola campaign, but in China, the brand is aiming to bring the smile associated with Coke to a generation afflicted with such attributes as they try to find their way in suddenly booming metropolises.

Coca-Cola's "Friendship Experiment" aims to capture moments of "happiness creation" by inviting "complete strangers to come together and share a moment of connection." It's an effort by Chinese photographer Kurt Tang to combat what he saw as the "dispiriting sense of isolation and loneliness" found today in China's cities.

"We even date through virtual social networks instead of more intimate, human close-in-person communications," Kurt Tang, the photographer and 'Happiness Creator' of the Friendship Experiment, told brandchannel. Tang's photo and video collection, a project that used Coke to bring urbanites together, recently showed at the Fei Gallery in that same city. Notably, the photo exhibition does not contain Coke bottles or products, although some of the videos do.Continue reading...

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