2014 Brandcameo Product Placement Awards

viral buzz

Watch Sydney Mardi Gras GAYTMs Disperse Cash, Rainbows

Posted by Abe Sauer on March 5, 2014 01:42 PM

It's not an ATM. It's a GAYTM! To celebrate Sydney Mardi Gras, the annual (and largest of its kind) LGBTIQ pride parade, national bank ANZ converted a number of its bland ATMS around the city to flashy "GAYTMs."

Get it!? As the principal sponsor of the gay pride event (an impressive feat for such a staid industry like banking), ANZ's GAYTMs disperse both cash and life-affirming messages. Receipts are, of course, rainbow-colored. Even Star Trek actor and gay activist George Takei took notice.

See a video of the GAYTM in action after the jump.Continue reading...

mobile commerce

RBC Unveils Facebook-Enabled Mobile Payments at Canada's Ad Week

Posted by Alexandra Meyer on January 31, 2014 06:39 PM

The Royal Bank of Canada, the largest financial institution in the nation, is expanding its mobile commerce solutions with the ability to send Interac E-transfers through Facebook. 

During Canada's FFWD Advertising and Marketing Week’s panel on winning in a mobile-first world, Jeremy Bornstein, Head of Emerging Payments for RBC, announced the launch of Interac E-transfers through Facebook Canada's messenger. The launch signals RBC’s commitment to fulfilling its mission of becoming "Canada’s most innovative bank."

The feature initially launched on the company's iPad app in Dec. 2013 and is now accessible through its iPhone app, as well. According to Bornstein, one third of RBC bankers perform banking transactions exclusively though mobile.Continue reading...

follow the money

T-Mobile's Next Frontier? Your Bank Account

Posted by Mark J. Miller on January 29, 2014 04:46 PM

The mobile market is an industry full of intense competition and some larger than life personalities (we're talking to you, John Legere). And so while Verizon and AT&T jockey over who has the fastest speeds and lowest prices, T-Mobile and Sprint are taking the battle in a whole different direction. In fact, they're taking it to a whole different industry: banking. 

Falling under its "Un-Carrier" campaign, T-Mobile recently launched "Mobile Money," a full-fledged banking service that allows consumers to “do their banking via mobile app and also in the company's 3,000 storefronts” while not charging monthly maintenance or purchase fees and requiring no minimum balance. 

"Millions of Americans pay outrageous fees to check cashers, payday lenders and other predatory businesses–just for the right to use their own money,” John Legere, chief executive officer of T-Mobile, said in a statement, according to The Street. “Mobile Money shifts the balance of power for T-Mobile customers and keeps more money in their pockets."Continue reading...

brand challenges

Target Facing Investigations, Lawsuits After Data Breach

Posted by Dale Buss on December 23, 2013 04:38 PM

Target is understanding what it's like to have a bulls-eye painted on its brand. Regulators, banks and some American consumers have joined the hackers who breached the retailer's data troves in dumping coal into Target's corporate stocking this Christmas season.

In full crisis-mitigation mode, CEO Gregg Steinhafel offered a 10 percent, one-checkout discount to all customers over the weekend after a massive data breach left information of about 40 million shoppers vulnerable to thieves. But there was evidence that some shoppers already had begun to shy away from Target for their holiday shopping last weekend, with the Wall Street Journal reporting a 3- to 4-percent decline compared with the weekend before Christmas a year ago.

Meanwhile, Chase popped restrictions onto debit cards affected by Target's security breach, contacting about 2 million card holders over the weekend and telling them that they would be limited to a maximum of $100 cash withdrawals and $300 in purchases per day, affecting less than 10 percent of Chase customers.Continue reading...

retail watch

Target Doubles Down On Crisis Response as 40 Million Customer Bank Accounts Compromised

Posted by Sheila Shayon on December 19, 2013 03:42 PM

Happy holidays from the PR grinch! Target confirmed today that a security breach compromised the credit and debit card data of an estimated 40 million US customers, setting off a dizzying social media firestorm as the biggest shopping season of the year rounds out. 

“Target’s first priority is preserving the trust of our guests and we have moved swiftly to address this issue, so guests can shop with confidence," Gregg Steinhafel, Target's chairman, president and CEO said in statement. “We regret any inconvenience this may cause. We take this matter very seriously and are working with law enforcement to bring those responsible to justice.”

Online customers were not affected as the breach appears to have occurred at POS systems in Target stores, though it covers customers that used the store's own REDcard as well as other debit and credit cards. “Point-of-sale systems have become a major target for cybercriminals in recent years," the New York Times notes. "By breaching point-of-sale systems, they can steal the so-called track data on credit and debit cards, which can be sold, in bulk, on the black market and used to create counterfeit cards.” 

The massive breach occurred between Nov. 27 and Dec.15 and “involves the theft of information stored on the magnetic stripe on the backs of cards used at nearly all of Target's stores around the country,” according to national computer security expert and former Washington Post reporter Brian Krebs, who first reported the breach on his KrebsOnSecurity.com site. Continue reading...

customer relationship management

Big Data Doesn't Necessarily Mean Better Service, Accenture Study Reveals

Posted by Sheila Shayon on October 22, 2013 01:52 PM

According to the latest research from Accenture, there is a potential $1.3 trillion of revenue at play in the US market represented by the "switching economy" as companies have failed to meaningfully improve customer service. 

The findings, released in the ninth annual Accenture Global Consumer Pulse Survey, show that 51 percent of US consumers switched service providers in the past year because of poor customer service, up five percent from 2012. Switching was highest among the retail industry, cable and satellite providers and retail banks according to the 12,867 customers in 32 countries that were surveyed. 

So while companies are investing in more way to collect consumer data to better understand buying and usage habits, it seems that companies aren't translating the numbers into consumer-facing actions. “To win requires an aggressive approach that goes beyond implementing technology to creating genuinely engaging customer experiences that today’s nonstop customers are seeking but obviously not finding with their current providers," said Robert Wollan, global managing director, Accenture Sales & Customer Services in a press release.Continue reading...

luxury watch

Chase Caters to High-End Services with Sapphire Preferred Rewards Card

Posted by Sheila Shayon on July 24, 2013 06:45 PM

In a world of rewards programs, Chase is making waves thanks to its multi-faceted Sapphire Preferred Rewards Card, which lets consumers rack up points for hotels and airlines, dining, special experiences and other amenities all on one piece of plastic. 

“Chase Sapphire Preferred (CSP) rewards people for what they love,” Jeff Bedard, marketing director of Chase Sapphire Preferred, told brandchannel. “Since it launched in 2009, the card has been built around passion points, what’s important to the affluent consumer—travel and dining and their purchases are rewarded with two-times the points."

The card, which isn't meant for everyday purchases like gas and groceries, caters to a higher-end clientele looking for exceptional service and experiences.Continue reading...

ad watch

Chase Tees Up Holistic 'So You Can' Brand Campaign

Posted by Dale Buss on May 6, 2013 01:33 PM

Chase offers a lot of financial products and services, and typically its marketing has focused on spotlighting one or the other. Now, in a new marketing campaign launching today, Chase is taking a more holistic approach by casting itself as a financial problem-solving brand for its customers across the many needs and challenges of life.

"So You Can" is the tag line for the campaign, which is a creative refresh that Chase will use for its existing ad-buy schedule. It's the first comprehensive effort launched by Claire Huang, a bank-industry veteran who recently became JP Morgan Chase's first CMO.

"It's really about giving customers options, telling the story around what we're delivering in a more integrated fashion," Huang told brandchannel. "We have many different products. This has a focus on everyday life, everyday moments. It's a holistic way to show how Chase is delivering for our customers because of what they need.Continue reading...

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