Posted by Shirley Brady on July 29, 2014 06:44 PM
TD Bank showed its gratitude to its LGBT customers and employees by sponsoring WorldPride 2014. Now it's showing its gratitude to all its Canadian customers with its #TDThanksYou (or #TDVousDitMerci in French) campaign, in which ATM machines and the bank's employees thank customers for choosing TD.
In a move that recalls Coca-Cola’s Open Happiness machine giveaways, TD’s ATM machines are shown dispensing gifts ranging from a flight so a mother can visit her sick daughter in Trinidad to a meeting with a Toronto Blue Jay to free tickets to Disneyland. (The campaign also recalls WestJet's emotional holiday campaign in Canada.)
Watch what happens below, in a video that now has almost 1.4 million views on YouTube.Continue reading...
Posted by Mark J. Miller on July 28, 2014 10:33 AM
The richest man in Sweden, Ingvar Kamprad, who also happens to be the founder of IKEA, wants to share his money-saving ways with consumers beyond them just buying his affordable, do-it-yourself furnishings.
As the owner of Ikano Bank, Kamprad recently provided quite the savings incentive when the bank launched its own form of the viral mobile game Flappy Bird. In the game, users fly their piggy banks through challenges like jewelry stores and shoe retailers, Bloomberg reported. The “Flappy Saver” game ran from June 27 to July 18 and was played 1.52 million times, with the winner banking 100,000 krona ($14,625).Continue reading...
Posted by Shirley Brady on July 7, 2014 06:05 PM
The recent WorldPride event in Toronto marked the first time the event had been held in North America—and served as a testament to platinum sponsor TD Bank Group's acceptance of diversity.
The most valuable brand on Interbrand's Best Canadian Brands report, TD Bank not only sponsored WorldPride 2014, which ran from June 20 to 29 and attracted an estimated two million people across the Greater Toronto Area, but helped the host committee land the event by sponsoring their bid and accompanying them to make their case to InterPride, the event's organizer, in a first for a corporate sponsor.
It also wasn't a one-off commitment. TD is supporting 42 Pride events across North America this year, including signing a multi-year partnership with Boston Pride, all part of its bigger committment to equality and creating an inclusive workplace. "This is our tenth year of supporting Pride events," notes Scott Mullin, the bank's Vice President of Community Relations. "Ten years ago it was seen as pretty edgy for a financial institution."Continue reading...
Posted by Sheila Shayon on June 9, 2014 12:37 PM
Cash transactions will account for less than half of all transfers for the first time this year, so Barclays has unleashed 7,000 employees, "Digital Eagles," to offer up free advice on how to manage digital transactions—and everything else the internet offers.
New research found that more than 11 million Britons are having family arguments over digital issues: 34 percent regularly ask members of their family to help with IT queries and problems, while 41 percent being asked do not feel qualified to help. Nearly one in three help relatives use modern tech at least twice a week, and children are the primary "digital carer" with 24 percent of queries coming to them.
“We have listened to families in the UK and understand the challenges faced across the generations,” said Steven Roberts, Strategic Transformation Director at Barclays and Pioneer of the Digital Eagles. “Through our ‘Digital Eagles’ program, we want to take customers and non-customers on a journey to improve their technology capabilities and feel confident to embrace the new digital revolution, so they can reap the benefits of being online. Whether they’re 10 or 110, we don’t want to leave anyone behind.”
The Digital Eagles can help answer questions about online and mobile banking, but can also show customers how to place a Skype call, install anti-virus software on their computers and pay using digital transactions.Continue reading...
Posted by Sheila Shayon on June 4, 2014 12:03 PM
“Our financial system is leaving nearly 70 million Americans behind. It’s time for a change.”
That's the opening statement in the latest branded content series from American Express, Spent: Looking For Change, which targets the millions of consumers who eschew traditional banking.
The nearly 40-minute documentary—a first in terms of length and subject for the brand—profiles families and individuals that are "under-banked" or "unbanked" and who may turn to costly services like check-cashing, payday loans, and pawn shops to meet their basic financial needs.
The alarming trend, dubbed "financial exclusion" in the financial services industry, is a hot topic internally that the brand feels "pretty passionately" about, Daniel H. Schulman, group president for enterprise growth at American Express, told the New York Times—hence the decision to run with it as an external topic for a showpiece branded content platform.Continue reading...
Posted by Abe Sauer on March 5, 2014 01:42 PM
It's not an ATM. It's a GAYTM! To celebrate Sydney Mardi Gras, the annual (and largest of its kind) LGBTIQ pride parade, national bank ANZ converted a number of its bland ATMS around the city to flashy "GAYTMs."
Get it!? As the principal sponsor of the gay pride event (an impressive feat for such a staid industry like banking), ANZ's GAYTMs disperse both cash and life-affirming messages. Receipts are, of course, rainbow-colored. Even Star Trek actor and gay activist George Takei took notice.
See a video of the GAYTM in action after the jump.Continue reading...
Posted by Alexandra Meyer on January 31, 2014 06:39 PM
The Royal Bank of Canada, the largest financial institution in the nation, is expanding its mobile commerce solutions with the ability to send Interac E-transfers through Facebook.
During Canada's FFWD Advertising and Marketing Week’s panel on winning in a mobile-first world, Jeremy Bornstein, Head of Emerging Payments for RBC, announced the launch of Interac E-transfers through Facebook Canada's messenger. The launch signals RBC’s commitment to fulfilling its mission of becoming "Canada’s most innovative bank."
The feature initially launched on the company's iPad app in Dec. 2013 and is now accessible through its iPhone app, as well. According to Bornstein, one third of RBC bankers perform banking transactions exclusively though mobile.Continue reading...
follow the money
Posted by Mark J. Miller on January 29, 2014 04:46 PM
The mobile market is an industry full of intense competition and some larger than life personalities (we're talking to you, John Legere). And so while Verizon and AT&T jockey over who has the fastest speeds and lowest prices, T-Mobile and Sprint are taking the battle in a whole different direction. In fact, they're taking it to a whole different industry: banking.
Falling under its "Un-Carrier" campaign, T-Mobile recently launched "Mobile Money," a full-fledged banking service that allows consumers to “do their banking via mobile app and also in the company's 3,000 storefronts” while not charging monthly maintenance or purchase fees and requiring no minimum balance.
"Millions of Americans pay outrageous fees to check cashers, payday lenders and other predatory businesses–just for the right to use their own money,” John Legere, chief executive officer of T-Mobile, said in a statement, according to The Street. “Mobile Money shifts the balance of power for T-Mobile customers and keeps more money in their pockets."Continue reading...