Best Global Green Brands 2014

doing good

Google's First Global Impact Awards Gives $23M to "World-Changing" Non-Profits

Posted by Sheila Shayon on December 4, 2012 12:06 PM

Google is wielding its worldwide clout with a new platform that subtly promotes its foundation and corporate citizenship work by shining the spotlight on worthy non-profits.

The brand's first Global Impact Awards were announced today, recognizing seven startups that are applying innovation and technology to the world's most daunting human challenges.

Google is putting its money where its brand promise lies — "to organize the world's information and make it universally accessible and useful" along with its unofficial slogan, "Don't be evil.”

“From real-time sensors that monitor clean water to DNA barcoding that stops wildlife trafficking, our first round of awards provides $23 million to seven organizations changing the world," stated Jacquelline Fuller, director of giving at Google, in a blog post.

The seven nonprofits winning the first Google Global Impact Awards:Continue reading...

doing good

World Water Day 2012 Cause Marketing by Coke, Pepsi, P&G, Levi's & Matt Damon

Posted by Sheila Shayon on March 22, 2012 12:29 PM

Today is the 20th International World Water Day, established by the United Nations in 1993 to focus attention on sustainable management of fresh water resources. Among the messages being promoted this day is the fact that close to one in eight people worldwide will not be able to find or drink one glass of safe water, and twice as many will not have access to the use of toilet (a very real crisis that gets its own global day of awareness every November).

The global water crisis is so pressing that it made the agenda at the recent World Economic Forum in Davos as a new report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance reports Forbes, and globally, 2.7 billion people are affected by water shortages, compounded by climate change, and a population nearing 8 billion.

The good news, from major brands and businesses to non-profits, is that increasing attention is being paid.Continue reading...

app watch

Branding Via Instagram

Posted by Sheila Shayon on March 8, 2011 05:00 PM

Photo-sharing apps are the latest BFF’s of consumer brands, as smartphone users have adopted them in droves.

In a growing field that includes PicPlz, Pose and Path, the retro charm of Instagram is emerging as a winner.

Wired.com editor Michael Calore called it “a mashup of Hipstamatic and Tumblr," adding that “Instagram could be like a Twitter for your photos.”

So far only available for the iPhone, the app (shown at right) received 100,000 registrations in its first week, and after ten weeks hit an impressive one million sign-ups.

About two million users are now registered and uploading some 290,000 photos per day.

Its ease of use helps make it so sticky. Users snap a photo, choose an optional filter and click to share to multiple social networks, including Instagram’s. Others can “Like” and comment on photos, browse keywords and search.Continue reading...

brand and bottle

Booze Newz Cocktail Hour

Posted by Jennifer Sokolowski on November 19, 2010 04:00 PM

The Macallan: Turning Very Pricey Whisky into Water

The word “whisky” is derived from the Gaelic word for “water of life,” and so it’s fitting that the proceeds of the most expensive bottle of whisky ever sold should go to support efforts to provide people with clean water.

The Macallan 64 Year Old in Lalique: Cire Perdue sold for $460,000 at a Sotheby’s auction this week in New York, with all the proceeds benefiting charity: water, a non-profit organization that provides access to clean drinking water to people in developing nations. Macallan’s oldest whisky was bottled in a one-of-a kind Lalique crystal decanter, created using the “cire perdue” or “lost wax” method.

We hope the lucky winner of the bottle, having done his or her good deed for the day, actually sits down and enjoys the prize, although it might be a daunting proposition at thousands of dollars per glass.

After the jump: Bacardi, Absolut and Poppin'n'drinkin' with Flavor Flav.Continue reading...

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