In its heyday, “Ding Dong, Avon Calling” (as seen above in this 1962 commercial) was ubiquitous. But today, the fall of an iconic brand built on a now outmoded premise is the headline of Richard Levick's Forbes piece, which laments “Avon Calling When It Should Have Been Clicking.” 

In a world dominated by e-commerce, Avon isn't even carried by drugstore.com, one of the web’s largest beauty products retailers. And chances are, those female customers of yore are no longer home to answer the door.

Avon is in play, having just rejected an unsolicited $10 billion buyout offer from Coty Inc. Another bid is expected from Richmont Holdings, a company helmed by founder and chairman John Rochon, former CEO of Avon rival Mary Kay who led an attempted takeover of Avon in the late 1980s.Continue reading...

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Drugstore.com extends partnership with Medco Health Solutions to provide non-prescription drugs and other health-related items online.Continue reading...