brand survivors

Avon Calling… Anew

Posted by Sheila Shayon on April 11, 2012 12:06 PM

In its heyday, “Ding Dong, Avon Calling” (as seen above in this 1962 commercial) was ubiquitous. But today, the fall of an iconic brand built on a now outmoded premise is the headline of Richard Levick's Forbes piece, which laments “Avon Calling When It Should Have Been Clicking.” 

In a world dominated by e-commerce, Avon isn't even carried by drugstore.com, one of the web’s largest beauty products retailers. And chances are, those female customers of yore are no longer home to answer the door.

Avon is in play, having just rejected an unsolicited $10 billion buyout offer from Coty Inc. Another bid is expected from Richmont Holdings, a company helmed by founder and chairman John Rochon, former CEO of Avon rival Mary Kay who led an attempted takeover of Avon in the late 1980s.Continue reading...

brand news

Brands to Watch: Walgreen, Sylvester Stallone, American Apparel

Posted by Shirley Brady on March 24, 2011 06:00 PM

Brands to Watch

American Apparel founder Dov Charney slapped with second employee sex suit.

Indy 500 centennial attracts sponsors.

Muzak sold for $345 million.

Oracle beats Wall Street estimates on cloud computing demand.

Oxford English Dictionary adds OMG, LOL and FYI.

P&G and Teva Pharmaceutical form OTC partnership.

Sylvester Stallone is launching a men's fashion and lifestyle brand.

Walgreen buys Drugstore.com for $429 million.

Warren Buffett's kids' financial education series is moving from the web to TV.

brand news

In the News: From Allstate to Toyota

Posted by Dale Buss on August 5, 2010 09:15 AM

Allstate launches anti-TXTing campaign with musical group the Jonas Brothers.

American Idol anticipates a possible return to the fold of ex-judge Paula Abdul.

Apple and Research in Motion gain ground in Australia via the mobile web. But RIM CEO Michael Lazaridis lashes out at governments of Saudi Arabia, UAE and other countries over security restrictions on the company’s BlackBerry devices, as Indonesia threatens to join them.

BP reckons with long-term economic damages to the Gulf of Mexico and local economies as it prepares to pour cement into damaged well.

Drugstore.com extends partnership with Medco Health Solutions to provide non-prescription drugs and other health-related items online.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements