Posted by Sheila Shayon on December 6, 2013 05:17 PM
Twitter has jumped into programmatics with the release of its Tailored Audiences ad retargeting feature.
"Twitter is very talented at releasing features that are incredibly simple to buy into," Nathaniel Perez, global head of social experience at SapientNitro, told Adweek. "Retargeting will be ... a dramatic improvement to media buyers' existing holiday plans."
Beta clients including Delta Airlines and HubSpot have reported engagement improvement with retargeted ads, but December is testing time on a broad public stage. Tailored audiences lets advertisers target users who have visited their website or "shown an interest," and find new people in the market for a product, using Twitter partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,ValueClick and [x+1] to do so.
In a blog post, Twitter called it a "way to define your own groups of existing and target customers, and connect with them on Twitter.”Continue reading...
Posted by Abe Sauer on December 6, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: The Year of the Horse commemorative products... Bitcoin vs. China... Ford brings Mustang to China... L'Oreal gets Fan Bingbing... Carrefour grows... Volvo up... Suzuki gets "Authentic"... Toyota signals an end of Japan automaker woes... Qoros sells "made in China"... Arnie sees the sights... and more.Continue reading...
Posted by Barry Silverstein on December 5, 2013 10:52 AM
Cyber Monday is an opportunity for legitimate online merchants to capitalize on the holiday shopping season—but it's also a time when a slew of websites look to sell consumers counterfeit goods. Online and offline scammers sell about $250 billion of fake brand name items annually in the US alone, with the design and fashion industries particularly hard hit.
This past Cyber Monday, US Immigration and Customs Enforcement (ICE) worked together with European and Hong Kong authorities to seize some 700 websites, 297 of them based in the US, that were selling counterfeit goods. It is the fourth year that such sites have been targeted on Cyber Monday.
ICE Acting Director John Sandweg said, "Working with our international partners on operations like this shows the true global impact of IP [Intellectual Property] crime," in a press release. "Counterfeiters take advantage of the holiday season and sell cheap fakes to unsuspecting consumers everywhere. Consumers need to protect themselves, their families, and their personal financial information from the criminal networks operating these bogus sites."Continue reading...
Posted by Mark J. Miller on December 4, 2013 07:47 PM
Michael Kors and Gwyneth Paltrow have long been pals, and now they’ve paired up in the hopes that their friendship will inspire an exclusive holiday collection of apparel and accessories.
Kors and Paltrow have released three limited-edition pieces on Paltrow’s lifestyle site, GOOP.com, including a cashmere cape that will run you $2,595, a merino peplum sweater and a jazzed-up peacoat. Also available on the site are “accessories hand-picked by the pair from Kors’ existing offerings, including aviator sunglasses and a calf leather tote,” according to the New York Post.
“I thought it would be wonderful to reinvent some of my favorite vintage Michael Kors looks that I have kept for years, that I wear over and over,” said Paltrow.Continue reading...
Posted by Sheila Shayon on December 3, 2013 03:53 PM
Cyber Monday sales set a new one-day record for online shopping yesterday with an increase of 20 percent over 2012, while mobile sales increased 55 perent year-over-year and now account for more than 17 percent of total online sales for Cyber Monday.
Walmart, Amazon and eBay were the day's big winners, as Walmart.com quickly sold out of its entire stock of PlayStation 4 and Xbox One consoles, with CEO Joel Anderson proclaiming, "There's no way ... that it won't finish as our biggest Cyber Monday ever," according to USA Today. "I think 2013 will be remembered as the year online went mobile."
Amazon offered half-off Mattel and Fisher-Price products, 46 percent off a Canon digital camera and 65 percent off men and women’s cashmere, while eBay promoted more than 80 percent off diamond stud earrings.
Most consumers accessed the deals via tablets, while mobile phones were used most for browsing. Tablets accounted for 12 percent of purchases versus 5.5 percent from smartphones.Continue reading...
Posted by Mark J. Miller on December 3, 2013 12:42 PM
Amazon may think its on its way to world domination with the announcement of its under-development drone-delivery service and its ability to get the United States Postal Service to actually work on Sundays, but one entity—the Supreme Court—has managed to put the kibosh on one of the company's most important efforts.
On Cyber Monday, while online shoppers across the globe took advantage of mega deals all over the internet, the Supreme Court was giving Amazon and Overstock.com some bad news about a fight that other online retailers, such as eBay, were watching closely. The Court said it won’t stop New York State from forcing online retailers to charge sales tax to those who buy products in their state. The Court rejected the appeals of the retailers.
Amazon and Overstock had been arguing that since there were no facilities owned by either company in the state of New York, there should be no sales tax paid by those who purchase items from the online retailers while in the borders of the Empire State. According to Bloomberg, “states lose an estimated $23 billion a year in uncollected sales taxes from web retailers.”Continue reading...
Posted by Mark J. Miller on December 2, 2013 08:08 PM
Most consumers shop Zappos.com for its good prices and customer service, but the online marketplace has plans to up its luxury game—and it's starting with some heavy-hitting recruiting.
Former Vogue editor André Leon Talley has been named the artistic director of Zappos Couture, the company's luxury arm. The site already serves up high-end brands such as Armani, Balmain, and Burberry, but Talley will “oversee fashion shoots, videos and trend selection starting next year” in the hopes of bringing in more revenue from luxury-oriented shoppers.
Talley will be working with the company for one year, Women’s Wear Daily reports, and says that his aim is to “create something unique, in terms of a Web magazine within the Zappos Couture website, that conveys the immediacy and excitement of luxury retail products, season by season.” And as for leaving the print world, Talley seems hopeful for what digital content can bring to the brand. “The digital universe is a new, exciting opportunity for me to reach a broad audience in terms of the global luxury market."Continue reading...
Posted by Sheila Shayon on December 2, 2013 04:52 PM
It’s tricky to find consensus on the success of this weekend’s spending, but one thing is a fact—Black Friday marked the first billion-dollar-plus day of this year’s holiday shopping season.
Accorind to comScore, consumers spent $1.2 billion online, with sales up 18.9 percent this year from last as retailers pushed their open hours from Friday to Thanksgiving day.
"Consumers appear to have responded to retailers' strong push to get them in the stores and online early this year," Shawn DuBravac, CEA chief economist and senior director of research, told USA Today. "The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products."
ShopperTrak reports that sales were off 13.2 percent on Black Friday, but with more stores open earlier on Thanksgiving this year, and for longer hours, the combined sales of Thursday and Friday were actually up 2.3 percent over the same two days last year. Still, a more somber take from the National Retail Federation puts the weekend spend at about $1.7 billion less than in 2012. “There are some economic challenges that many Americans still face,” Matthew Shay, CEO, NRF, told the New York Times. “So in general terms, many are intending to be a little bit more conservative with their budgets.”Continue reading...