Best Global Green Brands 2014

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

brand news

Brand News: World Cup, Alibaba, Citigroup, Lindt and more

Posted by Shirley Brady on July 14, 2014 08:33 AM

TOP STORIES

Alibaba files highly anticipated US IPO.

Citigroup agrees to announce $7 billion settlement with US Justice Department.

GM faces federal criminal case over alleged misleading statements.

Lindt makes biggest acquisition ever with Russell Stover purchase.

Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).

MORE BRAND NEWS

AARP woos marketers with spending power of Americans 50+.

Apple denies China security allegations, may be seeking fresh ad direction.

Brand USA comes under fire by conservatives.

Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...

brand news

Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

trademark wars

The Price of Fame: Can Costco Bury the Tiffany Brand with Genericide Claims?

Posted by Jerome McDonnell on July 1, 2014 12:16 PM

On Friday, trial dates were set for the case that could determine the fate of the Tiffany brand.

After being caught selling "Tiffany-style" rings in its wholesale outlets in 2012, Costco has now alleged that “Tiffany setting” is merely a generic term for a type of ring setting. Tiffany—which holds 69 trademarks in the US that comprise its name—could eventually face a finding that its trademark is generic and therefore available for use by Costco and anyone else that wants to refer to that particular style of setting.

The world-renowned brand—which has been in use for over 175 years with a valuation of $5.44 billion—may be in jeopardy, and losing the exclusive right to use the name could have devastating financial consequences.

In support of its argument, Costco had submitted dictionary definitions of “Tiffany” and “Tiffany setting,” a lexicographer’s report, specimens of generic use of the term “Tiffany setting” by jewelry manufacturers, retailers and consumers and examples of the generic use of the term “tiffany setting” in publications. The evidence was enough for the court to find sufficient cause to proceed with the case, which originally stemmed from a lawsuit filed by Tiffany last year.Continue reading...

brands with a cause

Brazil's Neymar Keeps Goodwill Close to Home with Clean Water Competition

Posted by Mark J. Miller on June 23, 2014 02:50 PM

World Cup host nation Brazil will know this afternoon whether or not it will continue to contend for the Cup, but the team (and the tournament's) biggest star, Neymar, is lending his skills off the pitch to a cause that's close to him. 

The all-star's namesake foundation, Neymar Jr. Project Institute, has teamed up with PayPal to launch the Competition for Good that encourages fans to compete to bring clean drinking water to Brazil. Fans can donate money to the cause through July 13 in the name of the 32 national teams that made it into the World Cup in Brazil, with each team representing a different area of the South American country. 

PayPal will donate $3 for Team USA every time someone uses the PayPal app at Eat24 restaurants, Adweek reported. If Neymar scores in today's game against Cameroon, PayPal will match all donations made from that point until the end of the match. Donations were also made via purchases of Neymar-signed apparel and gear in a special auction on eBay.Continue reading...

retail watch

Walmart Jump Starts Holiday Sales Engine with Toy Teasers, Drive-Through

Posted by Dale Buss on June 20, 2014 01:07 PM

Walmart has a present challenge and a future challenge, and the giant chain is trying to step up to both with some new initiatives. So, on the first official weekend of summer, say hello to an even earlier holiday promotion season at Walmart, who is also toying with the idea of a drive-through to pick-up online orders from Walmart.com.  

The most pressing challenge, of course, is to get American consumers to come back to Walmart stores immediately and spend money there with the sort of growth that had been reliable for decades. Walmart’s growth has been stymied lately by a number of factors, including sluggish US consumer spending overall, and the chain’s own mistakes such as allowing too many items to be out of stock.

So this year, Walmart is attempting to get a better start on the holiday season by hosting what Advertising Age called the chain’s first showcase for long-lead magazine and gift-guide editors of the merchandise that it expects to be top sellers this holiday season—media features that typically don’t close until July.Continue reading...

brand news

Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more

Posted by Shirley Brady on June 20, 2014 07:30 AM

TOP STORIES

At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.

MORE BRAND NEWS

Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...

brand news

Brand News: Cannes Day 3, Amazon Phone, GM Testifies and more

Posted by Shirley Brady on June 18, 2014 09:08 AM

TOP STORIES

Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.

Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.

YouTube to launch paid music service.

GM's Barra is back on the hotseat today on Capitol Hill as automaker faces $10 billion recalls suit.

Beats headphones have been banned at the World Cup.

MORE BRAND NEWS

Activision expands Skylanders licensing.

Apple secures 31 new patents as stores get exclusive window on Beats products.

Dr. Oz grilled on weight loss claims.

eBay pulls Chinese "spyware phones."

Facebook's ephemeral Slingshot app annoys some users.Continue reading...

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