brand news

Brand News: Victoria's Secret Joins Super Bowl Roster and more

Posted by Dale Buss on January 22, 2015 09:19 AM

Victoria's Secret Super Bowl 2015 football Valentine's Day

TOP STORIES

Super Bowl teasers heat up, as Skittles reveals new ad as Victoria's Secret confirms Big Game spot in Valentine's Day teaserCarl's Jr. plans to run racy spot in less than half of US; Snickers teases Super Bowl ad; Newcastle Brown Ale milks pre-game buzz with latest Aubrey Plaza spot; Nissan celebrates dads in digital pre-game campaign with YouTube stars; Weight Watchers confirms Super Bowl ad buy; and Bill Gates is guest editor of The Verge, which confirms local Super Bowl ad.

Google readies plans to become a wireless carrier while it hopes to take web directly to billions lacking access and wraps arms around 10% SpaceX stake with Fidelity.

Microsoft opens new era with new Windows 10 and dives into 3D head sets with hologram platform.

Discovery reportedly taking on Murdoch's Sky TV for English soccer rights.

Yahoo enters TV production with Simon Cowell-backed reality series, while tenure of CEO Marissa Mayer may ride on Alibaba investment.Continue reading...

retail

NRF 2015: The Year That Personalization Transforms Retail

Posted by Sheila Shayon on January 14, 2015 02:07 PM

At the US National Retail Federation's 2015 Big Show expo in New York this week, one of the big themes is personalization.

From customizing the online shopping experience to using beacons to engage customers' needs and interests in-store, from smart shopping carts to smart changing rooms (such as eBay's high tech stores with Rebecca Minkoff), better understanding shoppers' needs is one of retailers' biggest challenges—and one that tech-savvy brands are eager to help solve.

The result is a bigger push to track shoppers in-store in order to create more personalized service, and to track products in real time. Continue reading...

privacy alert

Microsoft Takes on U.S. Government in Fight to Protect Consumers' Private Data

Posted by Shirley Brady on December 15, 2014 01:16 PM

As consumers are increasingly aware how fragile their personal data is in the wake of hacks including Sony's current meltdownMicrosoft is backing a call for a new digital privacy law in the U.S.—and refusing to turn over private emails from its Irish data center to the U.S. government

General counsel Brad Smith spoke out today in Washington for citizens' right to privacy of their data and the right for citizens' emails and other digital information to be protected by companies and the government, whether stored in the U.S., internationally or in the cloud.

Microsoft is fighting the U.S. Justice Department over a warrant for data stored on a server in Ireland, and today noted in a blog post that the court has received supporting amicus briefs filed by other tech companies  supporting its move, including Verizon, Apple, Amazon, Cisco, Salesforce, HP, eBay, Infor, AT&T, and Rackspace.Continue reading...

brand news

Brand News: Burger Wars, SodaStream, Lululemon and more

Posted by Dale Buss on December 11, 2014 09:38 AM

TOP STORIES

McDonald's plans to trim menu items and value meals while rolling out DIY platform as Carl's Jr. announces all-natural burger to woo millennials.

Nationwide Insurance returns to Super Bowl after eight-year hiatus.

Lululemon sees net revenue rise 10% in third quarter.

SodaStream reports positive results from home-soda maker with Pepsi but beverage giant isn't convinced.

Walmart copes with crumbling business in China as company illegally punished workers in California and CEO chats with Charlie Rose.Continue reading...

retail

eBay's Holiday Gift: A New iPad App and Festive Good Deeds

Posted by Catherine Straut on December 10, 2014 05:39 PM

eBay iPad app holiday 2014

As announced today, eBay has launched its first iPad app in a bid (if you will) to “enhance the shopping in time for the holidays,” according to a press release. The e-commerce platform is intent on reinvigorating growth and sales by catering to the more than half of its users (59%) who are multi-screen shoppers.

The immersive platform—available in 8 languages to buyers and sellers around the globe—enhances the brand's content marketing efforts and features an elevated design aesthetic.

The app features a simplified navigation and checkout, gesture-based exploration, a refined photography gallery, a more user-friendly "My eBay" experience (Buying, Selling, Watching, Following), new item detail (View Item) and seller profile pages and fresh collections across popular categories (Motors, Fashion, Electronics, and Collectibles).Continue reading...

retail

Amazon Pushes Deliveries From Bike to Home, From Restaurants to Drones

Posted by Sheila Shayon on December 9, 2014 04:46 PM

Amazon is scaling the digital ramparts and making more inroads into the physical world in an effort to become the go-to delivery service—everywhere, any time, for everything.

Case in point: the e-commerce giant is testing bike messenger deliveries in New York City this holiday season, with the goal of delivering customers' orders within an hour. Dubbed Amazon Prime Now, trials are underway with at least three courier services to ascertain the speediest and most careful delivery to Amazon Prime customers. 

“During the trials, messengers are given an address and told to bike there within the allotted time," The Wall Street Journal reports. “Once they arrive, they are required to take a photograph of the building’s address and return to the ground floor of the Amazon building, which is referred to by bike messengers as “the base.””

Working out of the company's new 34th Street HQ in New York, the couriers are paid around $15 an hour and work eight-hour shifts.Continue reading...

brand news

Brand News: Apple, Amazon, Uber and more

Posted by Dale Buss on December 8, 2014 08:31 AM

TOP STORIES

Ford tops 1 million in annual China sales.

Amazon tests restaurant delivery service in bid to keep disrupting itself.

UBS turns to artificial intelligence to advise clients.

Uber driver in India arrested on rape charges.

Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...

tech style

eBay Brings Digital Chic, Bespoke Big Data to Rebecca Minkoff's New Stores

Posted by Sheila Shayon on November 12, 2014 03:06 PM

eBay is partnering with tech-savvy fashion brand Rebecca Minkoff to bring immersive digital technology to the designer's foray into brick-and-mortar stores.

The first of four high-tech boutiques will open on Saturday in New York's Soho area, followed by a San Francisco store (in the Pacific Heights neighborhood) that will open shortly thereafter and stores in Los Angeles (on Melrose Avenue) and Tokyo next year.

While the stores are permanent, eBay has signed on for a one-year (minimum) partnership to bring its e-commerce prowess to Minkoff's first stores, powering touch screen interactive displays and digital fitting rooms designed with her customers—omnichannel-savvy, sophisticated and fashion-forward shoppers—in mind.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements