Posted by Mark J. Miller on July 11, 2014 01:52 PM
The use of beacon technology has been fast-growing among retailers who use the smartphone function to push special offers and information to consumers as they wander through their stores. But now, other industries, especially travel, are experimenting with the technology to convey information and boost loyalty programs.
Brands are hoping their use of the new tech will attract Millennials and other digitally-connected consumers who are open to sharing data in return for a more personalized experience.
Marriott is currently testing beacons in its hotels to push deals for nearby retailers as well as in-hotel discounts to loyalty club members who have the brand’s app open on the premises. According to Adweek, members could get offers for such things as “test drives of Porsche or Lamborghini cars and a discounted rate at the JW Marriott Marquis Dubai” on their mobile devices.
"(We're) taking aim at the next generation traveler and really making sure we're addressing their needs," Karin Timpone, global marketing officer for Marriott, told USA Today. "They like the instant gratification and encouragement along the way while they earn points."Continue reading...
Posted by Mark J. Miller on July 18, 2013 01:42 PM
Europe’s largest and most outrageous airline, low-cost Ryanair, expects to carry 81.5 million passengers on its 303 planes this year, more than any other airline on the planet. Now the budget carrier plans to give other brands an opportunity to have their names be seen by millions of travellers.
The airline that operates more than 1,600 flights per day in 29 countries has announced that it will sell advertising space on the outer body of its planes, even if it is to other airlines such as British Airways or easyJet, according to a press release. After all, Ryanair says, those two aren’t even considered competitors: “We are Europe's only ultra-low cost airline and last year we carried more than them combined,” said Robin Kiely, head of communications at Ryanair. And it won’t break the bank to do it. The word is that it can cost as little as €20,000 ($26,180) annually and advertisers can buy into as little as just one plane.Continue reading...
Posted by Shirley Brady on January 30, 2012 08:50 AM
Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.
Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.
News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.
ABB buys Thomas & Betts for $4 billion.
Angry Birds boss doesn't fear piracy.
Apple aims to sell 40 million iPhones in China next year.
Altria sees tobacco users embrace discount brands.
Bank of America shakes up investment banking division.
Barnes & Noble takes on Amazon with fifth Nook device.
Beyonce sees university class focus on her.Continue reading...
Posted by Shirley Brady on January 13, 2012 06:32 PM
Google taps David Beckham to promote Google+ as company grapples with social search fallout, and apologizes for Kenyan flub.
Apple's iPad 3 expected to go on sale in March with HD screen and faster chip. Apple also joined the Fair Labor Association, opening suppliers' doors to labor rights watchdog in transparency response to Foxconn fears — the first tech brand to do so.
Bentley courts Maybach fans including Jay-Z — who has just signed on as the face of (and an investor in) Duracell.
British films to be pitched as a global brand.
BT will offer free Wi-Fi at London Olympic Games.
Disney Studios quickly fills CMO position.
Dr Pepper brand name is removed from Texas town.
Easyjet fined for barring disabled passengers.
Excedrin recall expands to Canada.
Olivia Munn strips off for PETA.Continue reading...
Posted by Dale Buss on September 27, 2011 08:59 AM
Amazon wins British top brand survey; and expands deal with FOX to stream TV shows and movies as the News Corp.-owned network gambles $50 million on Terra Nova series.
Apple dips on the back of JPMorgan's back-and-forth reports on iPad output.
Barnes & Noble will receive Borders customer list by end of October.
Berkshire Hathaway moves toward massive repurchase of its own shares, underscoring dilemma for companies – and investors like its chief, Warren Buffett —about what to do with their cash.
China's ‘Facebook’ (RenRen) buys Chinese YouTube (56.com).
Coca-Cola CEO sees U.S. becoming less business-friendly than China.Continue reading...
Posted by Dale Buss on September 26, 2011 09:02 AM
Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.
Arizona and Lipton fight for first place in dynamic tea category.
Audi and its new A6 "take over" Jersey City in new branded content with FX.
Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.
Bloomberg and Time shuffle web heads.
Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.
Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...
Posted by Dale Buss on October 12, 2010 09:00 AM
Alibaba develops China search engine with Microsoft as challenger to Baidu.
Apple is in talks to bring the iPhone to India, and will sell the iPad at Wal-Mart.
AT&T's U-verse TV is coming to Microsoft’s Xbox 360.
Bank of America and other mortgage lenders face lawsuits from up to 40 state attorneys general.
Beijing Auto hopes to reinvigorate brand with $2.7 billion marketing push, as China car sales cool down.
Blockbuster begins search for a new CEO.
Bloomberg LP plans a data service catering to U.S. government.
Bloomingdale's, Macy's, J.C. Penney and other retailers go beyond discounts (incl. BOGO) to compete.Continue reading...
Posted by Shirley Brady on July 20, 2010 09:00 AM
Brands in the news:
Starbucks' rebranded Seattle's Best Coffee brand arrives in Manhattan.
About.com launches new branding effort.
Amazon reports that e-books outsell hard cover books as Kindle sales triple.
Apple donates MacPaint source code to museum as rocky romance with AT&T unveiled in Wired.
Blekko enters the search engine fray.
Brightkite embraces badges.Continue reading...