point of purchase

As More Banks and Retailers Join Apple Pay, Samsung Steps Up to Compete

Posted by Catherine Straut on December 16, 2014 05:04 PM

Apple started the week off strong by reporting that the list of companies on the Apple Pay bandwagon has grown significantly over the past couple weeks. 

Some of the newcomers now supporting the mobile payments platform are SunTrust, Barclaycard and USAA, as well as ten new banks, including TD Bank North America and Commerce Bank, the New York Times reports. On Friday, Amway Center, the home of the Orlando Magic, will start accepting Apple Pay at many of its retail, food and beverage stands during games.

With these new additions, Apple claims it now supports the cards that represent about 90 percent of the US credit card purchase volume.Continue reading...

follow the money

American Express Expands in Silicon Valley with Technology Hub

Posted by brandchannel on December 11, 2014 04:04 PM

American Express is expanding its presence in the heart of America's technology corridor.

The financial services company today announced the opening of a new technology hub in Palo Alto, expanding its presence in Silicon Valley, where its venture capital team already had a foothold.

A new tech team is being assembled to operate out of the hub, which will focus on innovations in big data, cloud computing and mobile infrastructure to advance the company's research and development in mobile payments and the future of financial services.

“Technology innovation is driving the company’s ongoing digital transformation, and our team in Silicon Valley is focusing on core capabilities that we expect to be key to our ability to continue to innovate and move our business forward,” stated Marc Gordon, the company's Executive Vice President and Chief Information Officer, in a press release

“By developing infrastructure and frameworks to be used broadly across the organization, the team in Palo Alto will play a crucial role in our global business growth and future success.”

The hub is also home to American Express Ventures, AmEx's VC arm, which signed a 10-year deal for the space according to the Silicon Valley Business Journal.

sporting brands

Scotiabank Goes for the Goal with CONCACAF Soccer Sponsorship

Posted by Catherine Straut on December 9, 2014 05:37 PM

Today, Bank of Nova Scotia announced its new role as the official bank and partner of the Confederation of North, Central American and Caribbean Association Football (CONCACAF), the governing body of soccer in North America and the Caribbean.

As part of its new four-year deal, Scotiabank will become the title sponsor of the Gold Cup, the championship for national teams from the United States, Canada, Mexico, the Caribbean and Central America.Continue reading...

campaigns

Priceless Surprises: MasterCard Trots Out Gwen Stefani, Apple Pay, Airborne 'Annie'

Posted by Shirley Brady on December 8, 2014 05:14 PM

MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.

The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.

The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...

diversity watch

American Express Brings LGBT Pride to Small Business Saturday

Posted by Sheila Shayon on December 8, 2014 03:29 PM

As one of the largest corporations in the world, American Express has consistently been a leading model of an inclusive brand by engaging its diverse employee network and augmenting its outreach to LGBT stakeholders, including card members and merchants, with well-executed, diversity-focused marketing moves.

Case in point: For the past three years, Amex’s PRIDE network—its internal community of LGBT employees—organized and produced local PRIDE events across the U.S. on Small Business Saturday, the annual post-Black Friday indie retailer event that American Express started five years ago.Continue reading...

tech innovation

Manulife RED: A Financial Services Brand Explores Wearable Tech—and the Future

Posted by Mark J. Miller on December 2, 2014 03:12 PM

A hot topic in the financial services space is "fintech"—how banks, insurance companies and other finance sector brands can become innovation leaders (and pave the way for future profitability) by investing in their own technology from apps to wearables.

Despite conferences, seminars and all the interest in mobile payments, virtual payments and wearable payments, the majority of financial companies have yet to extend themselves into exploring technology beyond their own networks and IT systems.

That's not the case with Canadian insurance and financial services firm Manulife, which also owns John Hancock in the U.S. and has operations in Asia. The firm is building its digital cred both internally and externally—including to potential employees and partners—by revving up its new RED Lab.Continue reading...

bc q&a

The Post-IPO CMO: 5 Questions with Citizens Financial Group's Arturo Perez

Posted by Shirley Brady on November 14, 2014 04:42 PM

In 1828, Citizens Financial Group got its start as a small community bank called the High Street Bank in Providence, Rhode Island. Today it operates more than 1,200 branches across 11 U.S. states in the New England, Mid-Atlantic and Midwest regions.

In September, Citizens Financial Group spun off from its owner, the Royal Bank of Scotland, in a $3.5 billion public offering—the biggest U.S. bank IPO since the financial crisis. Now three-quarters owned by RBS, which intends to completely divest its stake by 2016, the firm is focused on unifying its brand to create a consistent presence and identity for both B2B and individual customers.

As EVP and chief marketing officer Arturo Perez told brandchannel editor-in-chief Shirley Brady, "We have benefited from our long association with RBS and will continue to maintain a strong business relationship with the company throughout this period and beyond. But for most of our customers, Citizens Bank or Charter One is the brand that resonates most with them. Therefore, the focus will be on introducing Citizens Bank to our Charter One markets."

Find out more about the brand’s key goals and achievements now that CFG is well on its way as publicly traded company—and what customers can look forward to in the months ahead.Continue reading...

bc q&a

Mastering Brand Publishing: 5 Questions with MasterCard’s Jennifer Stalzer

Posted by Shirley Brady on November 5, 2014 05:06 PM

MasterCard began its journey as a brand publisher almost four years ago, taking the time to listen, learn and leverage its insights.

Its corporate newsroom relaunched as the MasterCard Engagement Bureau, covering seven regions and 11 languages. Its Cashless Pioneers blog serves as a complimentary platform and owned property to highlight stories and themes, with social content and conversations on Twitter, LinkedIn, Tumblr, YouTube, InstagramFlickr, and Flipboard helping expand the reach.

In a conversation with brandchannel Editor-in-Chief Shirley Brady, MasterCard Vice President of Global Digital Corporate Communications Jennifer Stalzer explains the pay-off for those investments, including how MasterCard is scaling and monitoring its content marketing efforts.Continue reading...

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