Posted by Dale Buss on April 10, 2013 09:17 AM
Chrysler recalls more than 214,000 vehicles.
JCPenney acting CMO Sergio Zyman canvasses adland for marketing help as Macy's/Martha Stewart trial rolls on.
GM returns to Facebook advertising with mobile test for Chevy Sonic as it provokes unionists in Korea with talk about pullout, and Facebook widens data targeting for advertisers.
Aereo finds broadcasters circling the wagons against its streaming model.
Apple and Yahoo discuss deeper iPhone partnership, WSJ says.
Beech-Nut teams with Goya to launch Hispanic baby food line.
Behr launches social media program to market paint.
Cablevision Systems gives more responsibilities to wife of CEO.
Cannes Lions Festival adds jury on Branded Content and Entertainment.
Chili's begins marketing pizza nationwide.
Facebook has yet to monetize billion-dollar Instagram acquisition.
Fiat becomes more reliant on US and Asia for growth.
Fisker Automotive prepares to file under Chapter 11 soon.
Frontier Airlines may be on the block, WSJ says.Continue reading...
Posted by Dale Buss on September 13, 2012 09:08 AM
AU Optronics faces potential $1 billion U.S. fine in allegations of price-fixing on liquid-crystal displays.
Apple sets off reactions with introduction of new iPhone 5, including some who see it as a best-seller, others who ask if it's boring. The new device offers bigger space for mobile ads (a boon for Facebook) with larger screen, while iPhone tops Google Android in customer satisfaction, survey says.
Campbell looking at snack deals to grow globally.
Chevron partners with Safeway for first U.S. loyalty program.
Dole explores sale of businesses to Itochu.
Dunkin' Donuts steps up expansion at univerisities.
ESPN starts new TV campaign for digital-subscription service.
Ford faces decisions on Europe and Asia strategies.Continue reading...
Posted by Dale Buss on March 5, 2012 09:02 AM
Ace Hardware debuts first-ever paint campaign.
AIG sells $6 billion in AIA shares to help repay bailout loan.
Angie's List creates rare success with paid-content model.
Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.
BP stock rises on proposed $17.6 billion settlement in oil spill.
Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.
Facebook asks advertisers for big investments in exchange for expanding fan base.
Frontier low-cost airline may be relaunched or sold.
GlaxoSmithKline expands in China.
GM struggles to make Volt a sustainable business.Continue reading...
Posted by Dale Buss on February 7, 2012 09:02 AM
AOL seeks new agency to convince consumers to "care" again.
Apple faces $38M fine in China for iPad name as company retakes crown as world's top smartphone maker.
Anheuser-Busch and MillerCoors get into the hard-cider business.
Bayer CEO says consumers don't give pharma enough credit.
Coca-Cola draws more interest than expected with polar bears "watching" the Super Bowl, though its quarterly profits slid.
Clint Eastwood declares no political motive behind Chrysler Super Bowl spot, donates fee to charity.
Disney and Univision talk about creating English-language cable-news channel.
Ford and General Motors continue to snark over Chevrolet's Silverado ad in the Super Bowl as GM seeks new life for Volt in California.Continue reading...
Posted by Sheila Shayon on October 25, 2010 10:00 AM
"There’s currently three trillion images on the Internet. We want to turn every one into an interactive experience," says James Everingham in a recent TechCrunch article. Everingham is the co-founder and CTO of Pixazza, one of the companies leading the growing online wave of in-image advertising, and with $20 million in funding—including $6 million from Google Ventures—it appears that investors are heeding his call.
Described as “AdSense for images,” in-image advertising enables online consumers to click on a photo of Lindsay Lohan, for instance, and buy the striped sweater she’s wearing (or at least something like it). Publishers, who get a piece of the advertising revenues, simply match the products in their images to corresponding items in Pixazza’s massive database of advertiser inventory, encompassing entertainment, fashion, travel, home and sports merchandise. With a current network of more than seventy-five publishers, including US Weekly and Access Hollywood, Pixazza is reaching in excess of 25 million unique visitors a month.Continue reading...