digital moves

AOL’s Latest Content Moves: CliffsNotes and goviral

Posted by Sheila Shayon on January 31, 2011 04:15 PM

Students have been turning to CliffsNotes since 1958 to cut corners on study time, as promised by the tagline: ‘learn faster, study better, score higher.’

In a fitting match, the man who gave us Survivor, The Apprentice and Are You Smarter Than a 5th Grader?, Mark Burnett, is teaming up with AOL, publisher John Wiley & Sons and indie film company Coalition Films to produce a series of video shorts based on the CliffsNotes Literature Guides.

“Video is core to AOL’s consumer strategy and our goal is to build and partner to produce the best video experiences online,” commented AOL chairman and CEO Tim Armstrong in a statement. Now, Mark Twain, William Shakespeare and Charles Dickens stories will be produced as "humorous, irreverent" animated shorts for the content-voracious AOL.Continue reading...

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