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Apple's Appvertising Takes Off

Posted by Barry Silverstein on July 6, 2010 03:40 PM

That famous saying, "There's an app for that," may soon have to be revised to read: "There's an ad for that."

Through its new iAd program, Apple is now placing ads in some of the 225,000 available iPhone applications. Look out, iPad users — you'll get your share of iAds later this year.

Introduced in April, iAd has already garnered more than $60 million in advertising, according to Apple CEO Steve Jobs.Continue reading...

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