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brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

tech in the spotlight

Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation

Posted by Sheila Shayon on September 2, 2014 02:24 PM

Ahead of what will be a crucial week for the brand, Apple is under scrutiny after its iCloud reportedly played a big part in the massive leak of scandalous celebrity photos by hackers who gained access to personal iCloud accounts.

Originally suspected to have enabled the hack via a bug in its “Find My iPhone” app, Apple has denied it's at fault following an internal investigation. Earlier, a company spokesperson responded to the allegation by stating, “We take user privacy very seriously and are actively investigating this report,” while the FBI has also launched its own probe into the leak. 

The #iCloudHack doubts cast on its ability to protect user data and privacy are poor timing, as Apple is preparing for its Sept. 9 iPhone event, where the brand is also expected to reveal its much anticipated "iWatch" (or iTime?) wearable.

But the iCloud leak also spells trouble for the brand's just-announced partnership with Visa, MasterCard and American Express on a mobile wallet, reportedly a cornerstone of its upcoming iPhone 6. If photos can be hacked from iCloud, what does that say for personal information and banking data?Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

cloudsourcing

Amazon Surges in Cloud Computing

Posted by Sheila Shayon on August 28, 2012 05:03 PM

Let’s face it, the average American doesn’t really understand what cloud computing is all about. According to a recent survey commissioned by Citrix, many think the phenomenon is weather-related, or involves pillows, drugs or toilet paper.

Survey Highlights:

  • 95% of those who think they’re not using the cloud, actually are
  • 3 in 5 (59%) believe the “workplace of the future” will exist entirely in the cloud
  • More than one third agree that the cloud allows them to share information with people they’d rather not be interacting with in person
  • After being provided with the definition of the cloud, 68% recognized its economic benefits
  • 14% have pretended to know what the cloud is during a job interview.

“This survey clearly shows that the cloud phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing,” said Kim DeCarlis, vice president of corporate marketing at Citrix. Continue reading...

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tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

tech in the spotlight

Google Drive Puts Microsoft, Dropbox on Notice

Posted by Shirley Brady on April 24, 2012 03:03 PM

In addition to going head-to-head with Microsoft's just-announced SkyDrive and Apple's iCloud, Google is rattling Dropbox's cloud with the introduction of Google Drive, which lets users "access their files, even the big ones, from wherever they are. Share them with whomever you want, and edit them together in real time."Continue reading...

tech innovation

Apple CEO Tim Cook's Brand Strategy: Keep Blowing Your Mind

Posted by Mark J. Miller on February 27, 2012 02:15 PM

As Mobile World Congress attendees pore over the latest and greatest coming to a smartphone in Barcelona this week, the brand hovering over every booth's shoulder is Apple.

Not to discount Google's Android and other innovators, but the house that Steve Jobs built has consistently churned out products that have proved game changers for technology, computing, mobile, design and advertising/marketing, from its initial Macintosh in 1984 to the iPhone and iPad releases of recent years.

Now the man who took over as CEO after the death of Steve Jobs in October, Tim Cook, is telling investors that the company is getting ready to rock the world once again.Continue reading...

brand news

In the News: iCloud Opens, Sony Hacked, Zynga Looks Beyond Facebook

Posted by Dale Buss on October 12, 2011 09:00 AM

In the News

AMC kills Bing product placement deal for Walking Dead.

Apple's iCloud service goes live in first major product launch since Steve Jobs died.

BlackBerry outage response not RIM's finest moment, says BBC.

British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.

Cadillac unveils 'Cue,' its connected car system.

Chrysler strikes tentative deal with the UAW.

Diddy makes a landmark donation to the Boys & Girls Club of Harlem.

eBay looks to deepen its relationship with Facebook.

Google sees 60% drop in Google+ usage.Continue reading...

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