2014 Brandcameo Product Placement Awards

cloudsourcing

Amazon Surges in Cloud Computing

Posted by Sheila Shayon on August 28, 2012 05:03 PM

Let’s face it, the average American doesn’t really understand what cloud computing is all about. According to a recent survey commissioned by Citrix, many think the phenomenon is weather-related, or involves pillows, drugs or toilet paper.

Survey Highlights:

  • 95% of those who think they’re not using the cloud, actually are
  • 3 in 5 (59%) believe the “workplace of the future” will exist entirely in the cloud
  • More than one third agree that the cloud allows them to share information with people they’d rather not be interacting with in person
  • After being provided with the definition of the cloud, 68% recognized its economic benefits
  • 14% have pretended to know what the cloud is during a job interview.

“This survey clearly shows that the cloud phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing,” said Kim DeCarlis, vice president of corporate marketing at Citrix. Continue reading...

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tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

tech in the spotlight

Google Drive Puts Microsoft, Dropbox on Notice

Posted by Shirley Brady on April 24, 2012 03:03 PM

In addition to going head-to-head with Microsoft's just-announced SkyDrive and Apple's iCloud, Google is rattling Dropbox's cloud with the introduction of Google Drive, which lets users "access their files, even the big ones, from wherever they are. Share them with whomever you want, and edit them together in real time."Continue reading...

tech innovation

Apple CEO Tim Cook's Brand Strategy: Keep Blowing Your Mind

Posted by Mark J. Miller on February 27, 2012 02:15 PM

As Mobile World Congress attendees pore over the latest and greatest coming to a smartphone in Barcelona this week, the brand hovering over every booth's shoulder is Apple.

Not to discount Google's Android and other innovators, but the house that Steve Jobs built has consistently churned out products that have proved game changers for technology, computing, mobile, design and advertising/marketing, from its initial Macintosh in 1984 to the iPhone and iPad releases of recent years.

Now the man who took over as CEO after the death of Steve Jobs in October, Tim Cook, is telling investors that the company is getting ready to rock the world once again.Continue reading...

brand news

In the News: iCloud Opens, Sony Hacked, Zynga Looks Beyond Facebook

Posted by Dale Buss on October 12, 2011 09:00 AM

In the News

AMC kills Bing product placement deal for Walking Dead.

Apple's iCloud service goes live in first major product launch since Steve Jobs died.

BlackBerry outage response not RIM's finest moment, says BBC.

British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.

Cadillac unveils 'Cue,' its connected car system.

Chrysler strikes tentative deal with the UAW.

Diddy makes a landmark donation to the Boys & Girls Club of Harlem.

eBay looks to deepen its relationship with Facebook.

Google sees 60% drop in Google+ usage.Continue reading...

tech in the spotlight

Who's Siri Now? Apple Unveils iPhone 4S, iCloud and Tim Cook [Video]

Posted by Sheila Shayon on October 4, 2011 04:21 PM

Tim Cook, new Apple CEO, struck a humble, fanboy tone when he took the stage at his company’s iPhone launch event today. He stated simply, "I love Apple. I consider it the privilege of a lifetime," in his first big product unveiling since he took the reins of the company from co-founder Steve Jobs.

While there was no iPhone 5, Apple instead announced the new iPhone 4S, whose "under the hood" improvements on the current generation iPhone includes a retina display and dual-core processor, doubling the device-speed of its predecessor. Its new A5 processor is touted by Apple as seven times faster at rendering graphics, twice as fast at processing data, and with an 8 megapixel camera that shoots HD and image stabilization, as YouTube awaits your uploads.

One of the coolest new innovations is the virtual personal assistant dubbed "Siri," who takes voice commands and translates speech to text.Continue reading...

brand news

In the News: Apple iCloud, Olympic Naming, Pizza Hut AR & more

Posted by Dale Buss on August 2, 2011 09:00 AM

In the News

With financial markets seeming to have moved beyond the debate, the federal debt bill gets House passage, including an emotional appearance by Gabrielle Giffords, and awaits Senate action today, as economic effects are gauged and Washington, D.C., begins to examine the deal in post-mortems.

Apple releases iCloud pricing and developer specs.

BMW outshines Audi as 5 Series sales boost profits.

Cracker Barrel promotes Sandra Cohen to CEO.

Ford and Volkswagen build online loyalty in the U.K.

GM pilots OnStar feature that helps keep better track of teen drivers.Continue reading...

trademark wars

iCloudy Daze: Apple's Latest iSuit a Puzzler

Posted by Sheila Shayon on June 15, 2011 04:00 PM

Turns out Apple doesn’t own the letter “i” after all.

Having just announced its iCloud computing service, joining its existing iTeam (iTunes, iBook, iPod, iPhone, iPad, iWeb) on its lengthy trademark list, Apple is being sued by iCloud Communications, a Phoenix company that provides telephone services via the Internet; a classic David vs. Goliath case.

Apple in no newcomer to trademark disputes, and as befits a Goliath, has always won – or settled, including litigation for the appleimac.com domain name in 1998; the domain name itunes.co.uk in 2005 vs. Cyberbritain Group Ltd; the iPhone trademark in 2007 vs. Cisco Systems; the iPad trademark in 2009 vs. Fujitsu; the iAds name in May 2010 vs. Innovative Media Group, LLC; and (in an ongoing dispute) Amazon over the term “App Store.”

The tech behemoth’s very name itself, was the subject of dispute when Apple Corps, founded by The Beatles, filed a trademark infringement suit in 1978 — a spat that was finally laid to rest with Apple's iTunes deal with The Beatles in November.Continue reading...

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