"Because the people who are crazy enough to think they can change the world, are the ones who do." This quote from Apple's Think Different commercial filled all of the ears of Apple employees as Tim Cook, Apple's new CEO, played the commercial's audio at Steve Jobs' company memorial on October 19th.

Apple last week closed its stores so employees worldwide could tune into a company-wide tribute to Jobs at Apple HQ in Cupertino, CA, which was recorded and is now posted on Apple's website.

The tribute began with Cook introducing Steve Jobs' wife, Laurene Powell Jobs. He went on to describe the many achievements of Jobs, including the Mac, the iMac, the iPod, the iPhone, the iPad, and PIXAR. Cook was constantly reminding the audience on how Jobs wanted to company to do "what was right," and not "what Steve Jobs would have wanted."Continue reading...

Before 7:00 AM (EST) this morning, popular Gawker Media tech blog Gizmodo posted a story: "Apple Store Down."

That was it. That was the whole "story." Gizmodo wasn't the only blog to post this development. Its competitor blog Engadget posted the story "Apple Store down globally, let the speculation begin." Geek.com, SlashGear, and Electronista were just a few other tech blogs that followed suit with the same news. Mashable's "Apple Store Down" announcement was retweeted nearly 900 times.

Within a few hours, the Apple Store was back up. The reason for the outage was a refresh of Apple's Appeture software suite. Of course, as one reader correctly noted: "In case this wasn't obvious to people – a web page and online store doesn't have to be shut down to update it." Continue reading...

Mother Nature, watch out. Apple Inc. is on the warpath against any and all use of apples in corporate logos.

After highly publicized lawsuits against The Beatles, The City of New York, and a Canadian business school, Apple has set their litigious gaze on Australian supermarket chain Woolworths (not part of the US "five and dime" retailer).

Aussie Woolworths introduced their logo, an apple formed by a cursive "W" topped with a right-leaning leaf, in August 2008 to little fanfare. According to Daily Finance, it wasn't until they submitted a trademark application to place the icon on new consumer products -- including electronic goods -- that Apple's interest was piqued. Apple claims that the Woolworths logo will compete for market share and create confusion in the minds of consumers.Continue reading...