tech in the spotlight

Apple Reveals World's Thinnest Tablet, Confirms Apple Pay Launch on Monday

Posted by Sheila Shayon on October 16, 2014 05:06 PM

Wall Street may have shrugged, but will consumers stampede to the stores yet again following Apple's latest product reveal?

That was the big question following today’s Apple press event, which offered few surprises as details of slimmer tablets and fuller-sized versions were accidentally published along with a new user guide yesterday. 

Just in time for the holidays, here’s a recap of today’s announcements by the world's most valuable brand: Continue reading...

brands under fire

Labor Watchdog Cites Apple Supplier Pegatron for Laundry List of Violations

Posted by Sheila Shayon on July 30, 2013 12:26 PM

Apple may have begun to sever its relationship with Foxconn in China after multiple reports of labor abuses and worker suicides, but similar problems appear to have followed the brand to its newest supplier, Pegatron. 

New reports from China Labor Watch, a US-based worker welfare monitor, allege that the Chinese factories run by the emerging Taiwan-based manufacturer are "even worse" than Foxconn's. The report cites filthy work and living conditions, as well as practices such as withholding ID cards and pay—abuses that violate Chinese law as well as Apple's supplier standards, according to Engadget. 

CLW conducted undercover investigations in three Pegatron factories which supply iPhones, iPads and Mac computers, employing upwards of 70,000 people. Apple has since responded, noting that it has audited Pegatron facilities 15 times over the last six years for violations such as withholding employee IDs, however the company admitted that the report shed light on "claims that are new to us" and vowed that they would be investigated "thoroughly."Continue reading...

in the spotlight

Steve Jobs: A Tribute to a World Changing Brand Visionary

Posted by Michael Waltzer on October 24, 2011 06:36 PM

"Because the people who are crazy enough to think they can change the world, are the ones who do." This quote from Apple's Think Different commercial filled all of the ears of Apple employees as Tim Cook, Apple's new CEO, played the commercial's audio at Steve Jobs' company memorial on October 19th.

Apple last week closed its stores so employees worldwide could tune into a company-wide tribute to Jobs at Apple HQ in Cupertino, CA, which was recorded and is now posted on Apple's website.

The tribute began with Cook introducing Steve Jobs' wife, Laurene Powell Jobs. He went on to describe the many achievements of Jobs, including the Mac, the iMac, the iPod, the iPhone, the iPad, and PIXAR. Cook was constantly reminding the audience on how Jobs wanted to company to do "what was right," and not "what Steve Jobs would have wanted."Continue reading...

Apple Brand Will "Be Right Back"

Posted by Abe Sauer on February 9, 2010 03:39 PM

Before 7:00 AM (EST) this morning, popular Gawker Media tech blog Gizmodo posted a story: "Apple Store Down."

That was it. That was the whole "story." Gizmodo wasn't the only blog to post this development. Its competitor blog Engadget posted the story "Apple Store down globally, let the speculation begin.", SlashGear, and Electronista were just a few other tech blogs that followed suit with the same news. Mashable's "Apple Store Down" announcement was retweeted nearly 900 times.

Within a few hours, the Apple Store was back up. The reason for the outage was a refresh of Apple's Appeture software suite. Of course, as one reader correctly noted: "In case this wasn't obvious to people – a web page and online store doesn't have to be shut down to update it." Continue reading...

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Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark

Posted by Stephanie Startz on October 6, 2009 10:20 AM

Mother Nature, watch out. Apple Inc. is on the warpath against any and all use of apples in corporate logos.

After highly publicized lawsuits against The Beatles, The City of New York, and a Canadian business school, Apple has set their litigious gaze on Australian supermarket chain Woolworths (not part of the US "five and dime" retailer).

Aussie Woolworths introduced their logo, an apple formed by a cursive "W" topped with a right-leaning leaf, in August 2008 to little fanfare. According to Daily Finance, it wasn't until they submitted a trademark application to place the icon on new consumer products -- including electronic goods -- that Apple's interest was piqued. Apple claims that the Woolworths logo will compete for market share and create confusion in the minds of consumers.Continue reading...

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