Best Global Green Brands 2014

in the spotlight

No Waze Out for Apple

Posted by Shirley Brady on January 4, 2013 03:43 PM

In the wake of Apple's mapping woes and Google Mapsgate, the social web blew up at reports this week that Apple was looking to buy Waze, an Israeli start up's mobile app that helps drivers plot better routes via real-time traffic reports. Those talks, however, ended over the failure to agree on a price, as The Next Web has confirmed. Over to you, Google?

ad watch

Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

Posted by Trent Edison on January 2, 2013 09:58 AM

Apple's latest iPhone 5 commercial — starring U.S. tennis stars Venus Williams and Serena Williams — landed with a thud on January 1st, touting the iOS 6 "Do Not Disturb" feature just as users discovered bugs were still being worked out.

executive decision

Apple CEO Issues Appology for iOS 6 Maps Mishaps

Posted by Shirley Brady on September 28, 2012 11:21 AM

Apple CEO Tim Cook has apologized for the iOS 6 Maps kerfuffle, following the brand's eviction of Google Maps and proprietary (but glitchy) maps function — one of the key features consumers demand from their smartphones. Google, meanwhile, just upgraded its maps app with high-resolution aerial views.

A contrite Apple posted the apology online (read the full text below) in a mea culpa that the Financial Times calls "a rare moment of contrition from the world's most valuable company," and — unexpectedly — suggested installing rivals' map apps "while we're improving Maps." Cook's personal apology for "mapgate" also raised comparisons to how Steve Jobs handled the iPhone 4 "antennagate," for which the company — but not Jobs personally — apologized.Continue reading...

tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

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