china

There Is a "Cheap" China iPhone, It's Just Not the iPhone 5C

Posted by Abe Sauer on September 12, 2013 12:37 PM

After months of rumors, Apple revealed two new iPhones this week, both of which will be available in the China market immediately upon their Sept. 20 release. With the debut of the iPhone 5C, a lower-priced, plastic version of its signature handset, Apple also confirmed a myth. The "cheap China iPhone" is indeed just that—a myth. What many anticipated as an entry-level option for consumers, the iPhone 5C is in fact still quite expensive, over $300 more than brandchannel speculated

The new 5 series of phones includes the 5C, priced at 4488 yuan ($725), and the 5S, at 5,288 yuan ($855). This is by far not the "cheap" iPhone that consumers expected, and the one that analysts said Apple needs, especially in China.

But Apple did quietly introduce a cheap iPhone for China. The iPhone 4.Continue reading...

brand news

In the News: Hulu, Sears, Microsoft and more

Posted by Dale Buss on July 15, 2013 09:12 AM

In the News

Hulu rejects all takeover bids as owners commit to bigger investment in service.

Sears focuses on "omnichannel" shopping in last-ditch bid.

Microsoft cuts price of Surface RT by up to 30 percent.

Apple vows to aid investigation into death of Chinese woman who may have been electrocuted by iPhone 5

Boeing sees lithium-ion battery systems escape blame in 787 fire at Heathrow.

Boost Mobile promotes "shrinking payment" feature.

Citigroup sees 41 percent increase in Q2 earnings. 

Four Loko owner doubles down on distributing new products.

GlaxoSmithKline bribery allegations are detailed by Chinese.

HP names former CEOs of McDonald's, Liberty Media to its board. 

IMAX expands in Asia.Continue reading...

mobile brands

Samsung Rated Top Smartphone as Apple Retreats Further

Posted by Sheila Shayon on May 21, 2013 02:46 PM

It turns out the smartphone heir apparent is Samsung, as the global leading smartphone maker received quite the blessing from Consumer Reports:

“The Samsung Galaxy S 4, one of the most advanced Android smart phones ever, is our new top-rated smart phone. The S4 delivered top-notch performance in the most critical areas of our tests, including the camera. It dethrones the LG Optimus G, which occupied the top spot in our Ratings for several months.” 

The Optimus G is now ranked No. 2, followed by the HTC One, the Samsung Galaxy S3 and the Apple iPhone 5. The ranking is yet another blow to Apple's diminishing confidence and a boost to Samsung, as the two smartphone providers have been at each other's throats for a while. Samsung's latest ad was only the most recent in a long line of mud-slinging spots targeting the once dominant company.Continue reading...

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Samsung Resumes Apple Bashing With Galaxy S4 Graduation Campaign

Posted by Mark J. Miller on May 7, 2013 05:28 PM

For years, Apple has sold itself as the young, hip counterpart to the old fuddy duddies in the PC and mobile phone market. Now, Samsung is taking a page from the master’s book—and it's helping it gain some serious mobile market share.

When Samsung launched its Galaxy S3 last year, its "Next Big Thing" advertising took direct jabs at Apple’s iPhone and all the supposed earbud-wearing lemmings that bought the device—echoing the Apple-bashing theme of its Galaxy S II campaign. Now, as it releases its highly-anticipated Galaxy S4, it looks like the marketers at Samsung have decided to sit back on their heels and let the Apple bashing continue—and why not? 

According to Ad Age, Samsung’s market share in the fourth quarter of 2012 went up to 30% from 21% in 2011. Meanwhile, Apple’s share fell from 41% to 39% in that same window.Continue reading...

brand news

In the News: Ford, iPhone 5, Lance Armstrong and more

Posted by Dale Buss on January 15, 2013 09:01 AM

In the News

Ford tops Experian loyalty ranking as automaker earmarks "billions" for relaunching Lincoln — and may alter marque to please Chinese car buyers.

Apple stock slides on disappointing iPhone 5 sales.

Lance Armstrong creates buzz in advance of "emotional" TV confession with Oprah Winfrey.

Alibaba says founder is to leave CEO post.

BMW and Mercedes-Benz are chasing younger buyers.

Brandweek is being revived, at least in name.

Burberry says own-store sales rise but wholesale suffers.Continue reading...

mobile brands

Apple's Core: iPad Rises as iPhone 5 Goes Downmarket

Posted by Mark J. Miller on January 10, 2013 03:01 PM

The iPad is only about three years old but its success is so massive that if it were its own business, it would be No. 98 on the Fortune 500, higher than McDonald’s, which pulled in $27 billion last year, and Nike, which grabbed $20.9 billion).

The iPad made up 60% of the tablet market last year and snagged $32 billion, Fortune reports. Bernstein research analyst Toni Sacconaghi claims that iPad would be the 11th largest tech company in the U.S. if it were its own company separate from Apple.

The iPhone 5 is also ringing up sales, even though Consumer Reports doesn’t give it stellar scores in its new issue. In fact, CR calls iPhone 5 “the worst of the top smartphones.” It's in the bottom of the top three for both AT&T and Sprint and isn’t even listed in the top three for Verizon.

Apple needs iPhone to keep growing, but more bad reviews could hurt the brand over the long-term if similar problems pop up in the next version and Samsung’s Galaxy S III continues to be such a strong product. Discounting is also hurting the image of the iPhone sub-brand.Continue reading...

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Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

Posted by Trent Edison on January 2, 2013 09:58 AM

Apple's latest iPhone 5 commercial — starring U.S. tennis stars Venus Williams and Serena Williams — landed with a thud on January 1st, touting the iOS 6 "Do Not Disturb" feature just as users discovered bugs were still being worked out.

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Apple's New TV Campaign Talks Turkey for Thanksgiving

Posted by Shirley Brady on November 21, 2012 10:06 AM

Apple's 2012 Thanksgiving TV commercial ("Turkey," above) highlights the iPhone 5 Shared Photo Stream function of iOS 6 ("it's as easy as pie"), with a music track that references its new "Orchestra" spot, below, and its earlier iPhone 5 commercials. The narrator is, once again, actor Jeff Daniels, whose HBO series The Newsroom returns in June.Continue reading...

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