Posted by Stephanie Startz on November 3, 2009 09:39 AM
Berkshire acquires remaining stake of Burlington Northern. [WSJ]
Sony Ericcson unveils first Android smartphone, on sale early next year. [NY Times]
Starbucks dumps "Gold" loyalty program in favor of "My Starbucks Rewards." [Business Insider]
Lloyd's and RBS agree to sell assets for further federal aid. [NY Times]
UBS expects further client hemorrhaging. [NY Times]
Year-for-year sales at Toyota decline. [WSJ]
Carmakers grapple with pronounciation of "2010." [NY Times]
Embattled Liz Claiborne CEO renews contract for three years. [WSJ]
(More headlines: Peets, Illy, Starbucks, Vegemite iSnack rises).Continue reading...
Posted by Abe Sauer on October 2, 2009 02:36 PM
As Kraft backpedals on its treasured Vegemite brand, Australia is experiencing its own Tropicana debacle (a profound branding change that upsets consumers).
Hoping to increase consumer involvement, Kraft recently crowdsourced the brand name of its new, more spreadable version of Vegemite. Having consumers choose the name worked well with the original Vegemite brand, so it made sense to try the same approach again.
The result? "iSnack 2.0."