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mom's the word

Big Brands Lining Up For Mom’s Approval

Posted by Mark J. Miller on October 14, 2011 05:13 PM

“Word of mouth” may be considered the most powerful way to sell your product. But according to Toronto digital marketing consultant Sean Moffit, “word of mom” is even more potent, the Toronto Star reports. A 2010 survey by BlogHer and iVillage found that mom bloggers “are most likely to write about brands and … three-quarters of active online women rely on blogs for product information.”

Many moms started blogs in the weeks and months after their child is born in order to reach out during a time of life that can be difficult and lonely. Some, the Star reports, are finding it to have been an excellent business decision.Continue reading...

mom's the word

BlogHer: Women Have the Power

Posted by Sheila Shayon on October 28, 2010 05:00 PM

Earlier we noted how P&G tapped the BlogHer network to help create viral buzz for its corporate citizenship push around clean water.

The power of BlogHer's audience can't be denied; in fact, BlogHer's own research shows that women control over 80% of the household spending — not exactly chump change, especially when you consider that we're talking about a $7 trillion U.S. market.

In addition to helping brands such as P&G, BlogHer is trying to establish its own brand by positioning its network as the leading participatory news, entertainment and information network for women online.Continue reading...

brand news

In the News: GM, Bloomberg, J&J

Posted by Dale Buss on September 17, 2010 09:00 AM

brand news

ABC unveils iPad app for My Generation that represents a leap forward by syncing to TV for interactive viewing experience.

American Express partners with iVillage to launch financial-literacy platform.

Apple prepares a newspaper-subscription plan for iPad, which went on sale today in China.

Bloomberg’s “other” magazine, Bloomberg Markets, gets a makeover.

Detroit emerges as a star at the Toronto Film Festival through a handful of newly made-in-Michigan movies.

GM now sees the US government retaining some stake in the automaker in the wake of its upcoming IPO.Continue reading...

mom's the word

Brands and Bloggers Mingle at BlogHer

Posted by Sheila Shayon on July 29, 2010 01:00 PM

While BlogHer attracts more than so-called "mommy bloggers" (a term uniformly disliked by moms who blog, by the way), its sixth annual conference, taking place next week in New York, has attracted a slew of high-profile brand sponsors.

P&G, PepsiCo, Hillshire Farm/Jimmy Dean, and Walmart are among the brand marketers paying for exposure as BlogHer 2010 Diamond Sponsors.

BlogHer reaches more than 20 million women each month. Its goal is simple.Continue reading...

celebrity brandmatch

Disney and Teri Hatcher Get Hitched (er, Hatched)

Posted by Sheila Shayon on May 11, 2010 05:18 PM

Teri Hatcher's relationship with Disney is set to continue beyond Desperate Housewives thanks to a new digital partnership.

The actress and former Radio Shack spokeswoman is teaming with ABC's corporate parent to launch GetHatched.com, a portal for women that's being produced by the Disney Family group.

The tagline, "A chick’s guide to life," communicates the project's goal: to become the go-to Web destination for her "peeps" (moms, working women), as Hatcher writes in her debut blog post.

It's aimed, she writes, at "women in all of our multi-tasking, chore-juggling, diverse-life role-playing glory. We ARE the force behind everything. We are the caregivers, the nurturers, the lovers, and teachers. We do the laundry, clean the house, feed the pets, drive the carpool, and as if that wasn't enough of a job, we often bring home the bacon. (And then cook it, too!)"

Of course, Hatcher herself is the draw here, not the content.Continue reading...

brand news

Headline Roundup: TV To Telephone

Posted by Sara Zucker on March 25, 2010 07:14 AM

Fox Mobile Group is selling television-for-phones subscriptions. [LA Times]

Avoiding bankruptcy, Blockbuster will attempt to do the same. [NY Times]

Tanning bed companies may be negatively impacted by a new tax. [CNN Money]

Go Daddy will no longer supply certain domains to Chinese consumers. [WSJ]

Subway sandwich chains are set to launch a new menu of breakfast items. [Wallet Pop]

Starbucks investors are excited about their additional 10 cents. [NY Times]Continue reading...

branded media

Should NBCU Cross-Promote iVillage, TodayMoms?

Posted by Stephanie Startz on October 13, 2009 02:07 PM

Hoping to connect with young, female Today Show viewers, NBCU launched TodayMoms, a stand-alone site featuring parenting videos and photos, and incorporating the Today Show's allDAY blog (under the MSNBC logo; its archives go back to 2007) as well as its own branded mom-blog. Today Show anchors Meredith Viera, Ann Curry, Natalie Morales and Amy Robach write for the site. It will also be available as an iPhone app.  

NBC Universal, which own the Today Show, also owns the recently relaunched iVillage. Yet, TodayMoms features no tie-in or cross-promotion with iVillage. As of now, visitors to TodayMoms are not directed to iVillage, nor vice-versa.Continue reading...

Around The Web: Inflation Hits 50 Cent

Posted by Stephanie Startz on September 11, 2009 07:58 PM

MTV sells branding rights to award categories in the Video Music Awards. Pepsi purchases rights to the "Best Performance in a Pepsi Rock Band Video Award" awarded to the winner of the "Rock Band" video game contest. [AdAge]
50 Cent to change his name? Rumors on the heels of new book, album and body spray. [Rap Basement]
Rebrand fail? Comparisons are being drawn between the new iVillage logo and Chick-fil-A. [Business Insider

The new Foursquare iPhone App comes a week after their $1.35 million seed round. New features increase usability and social layer. [TechCrunch
Courtney Love expresses her displeasure at Activision's use of Kurt Cobains image in "Guitar Hero 5." [Portfolio]

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