doors of perception
Posted by Sheila Shayon on June 10, 2010 11:30 AM
Brands beware – you are now subject to consumer rankings on performance and values.
Launched in March, Brandkarma.com is the brainchild of Craig Davis, Publicis Mojo Australia chief creative officer and co-chairman. At the heart of the site is the Brandkarma flower, with five petals emblematic of how a brand treats its customers, employees, investors, suppliers and the planet.
More than 300 brands are included so far, including Starbucks, Disney, the BBC, The Huffington Post, Whole Foods, Google, Apple, Tesco, Toyota, Nokia, McDonald’s and Nestle.
The brands are rated by consumers with comments and color grades, from red (bad) to green (good). Each has its own ‘karma flower’ which is color-hued according to the number and ranking of responses. The site also includes rss news feeds and a ‘hot or not’ style voting tool.Continue reading...