Best Global Green Brands 2014

the media is dying

Despite Gains in Digital Subscriptions, Newspaper Circulation Sees Continued Decline

Posted by Sheila Shayon on May 2, 2013 11:17 AM

The Wall Street Journal remains the top-selling US daily newspaper, while The New York Times has bumped USA Today for second place, largely due to digital subscriptions which now account for 19 percent of average US daily newspaper circulation, up from 14 percent in 2012, according to The Alliance for Audited Media’s (AAM) semiannual Snapshot report.

The report covers top-line circulation and audience figures from October 2012 through March 2013 for approximately 700 US and Canadian newspapers. In this case, the bottom line still tells a story of continued newspaper circulation declines despite gains across digital platforms. 

Daily circulation for the 593 US newspapers reporting comparable averages for March 2012 through March 2013 decreased 0.7 percent. Sunday circulation for the 519 newspapers reporting was down 1.4 percent.Continue reading...

media meltdown

Pew State of the Media: News Media Challenged by Digital Business Models

Posted by Mark J. Miller on March 18, 2013 02:43 PM

It's no secret that the print news industry is suffering, but according to Pew's 2013 State of the Media study, consumers think that's no excuse for poor news quality. 

While the industry continues to throw its hands in the air, baffled by the onslaught of digital, consumers are getting more savvy—and critical—of coverage, which, according to Pew, is contributing to the dwindling number of readers. 31 percent of the 2,000 consumers surveyed said they stopped consuming news from a particular outlet because the coverage no longer satisfied their news needs, according to the study.Continue reading...

brand r.i.p.

The New York Times Renames the International Herald Tribune in Bid to Blend Cultures

Posted by Sheila Shayon on February 26, 2013 02:17 PM

Bid adieu to another legendary brand. The New York Times Company is rebranding its 125 year-old International Herald Tribune as The International New York Times as it strives to buttress its international presence. 

The change ends the 40-year-old IHT brand—which is perhaps most familiar to U.S. expats—and underscores the tectonic shifts in newspaper journalism and revenue streams wrought by digital and an increasingly competitive environment for readership.

Based in Paris, the rechristened paper will debut a new website this fall. “This recognizes our global reach and is an exciting and logical move,” said Jill Abramson, executive editor of the Times

Mark Thompson, president and CEO said in a statement there was “significant potential to grow the number of New York Times subscribers outside of the United States…The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers. We want to exploit that opportunity.”Continue reading...

web watch

Brands Do Double-Time to Repair Cyber Attack Damage

Posted by Sheila Shayon on February 20, 2013 05:53 PM

More than 40 companies including Apple, Facebook and Twitter have been targeted in malware attacks linked to an Eastern European gang of hackers using an iPhone-developer website, iPhoneDevSDK. 

The hackers are mining for proprietary research and intellectual property they can re-sell underground, with their assault being called a “sophisticated attack” by Facebook and “extremely sophisticated” by Twitter.

RSA Security Inc. has called their tactics a “waterhole” attack, as victims are attracted to the source of the infection. This technique attacks a centralized website with many visitors and secretly infects vulnerable machines using an un-patched exploit. It differs from a targeted attack like emailing a malware-laden attachment to a specific user.

Apple said Tuesday in a statement, "We identified a small number of systems within Apple that were infected and isolated them from our network. There is no evidence that any data left Apple." Apple countered with release of a Java patch for OS X users and a tool that will sweep Mac computers for any Java malware and remove the offending software, which millions of Mac users must now install.Continue reading...

media brands

Irene Coverage: Too Much, or Just Right?

Posted by Dale Buss on August 30, 2011 12:00 PM

The great hurricane of last weekend has left a mess in its wake. We're not talking about Irene -- this is all about the media coverage of the storm as Irene pulled a veni, vidi, vici act that was unparalleled in the annals of weather examination. And the mess it left? An unresolvable controversy over whether the hurricane coverage was all too much, or whether you never can have enough.

George Will dubbed it "synthetic hysteria," and Howard Kurtz of The Daily Beast made no bones. "Someone has to say it: cable news was utterly swept away by the notion that Irene would turn out to be Armageddon," Kurtz concluded. The Washington Post's former media critic wrote that "the tsunami of hype on this story was relentless, a Category 5 performance that was driven in large measure by ratings" because TV producers were afraid to switch away from 24x7 coverage of Irene. "Does anyone seriously believe the hurricane would have drawn the same level of coverage if it had been bearing down on, say, Ft. Lauderdale?" Continue reading...

campaign tactics

WDFA Marketing: Taking It to the Streets

Posted by Sheila Shayon on September 10, 2010 05:15 PM

WDFA Marketing was recently ranked #5 on INC magazine's 2010 list of America's fastest-growing companies and #1 in Marketing and Advertising. The company's revenues have soared nearly 14,000% in just three years.

WDFA is short for "We Don’t Fool Around," although the R-rated version is NSFW. The cheeky acronym perfectly describes the mindset of this marketing upstart that excels in micromarketing and guerilla tactics as seen in its work for Out to Sea, a tattoo lotion brand.

Micromarketing and guerilla marketing offers a wide canvas for creativity and cheekiness. WDFA will consider any consumer touchpoint that offers an opportunity to communicate a brand message and drive sales.

Their tactics run the gamut: street promotions, door-to-door campaigns, matchbooks, napkins, branded money, wrist stamps, sidewalk art, on-street projectors. No surface, including the sky, is beyond its reach.Continue reading...

media brands

"The Wall Street Journal" Rebrand: Too Little Too Late?

Posted by Abe Sauer on January 18, 2010 12:31 PM

In the current economic climate, many in the financial services industry understand that Wall Street needs a rebrand. It appears this need to rebrand all things Wall Street extends to The Wall Street Journal as well. Starting this week, the iconic newspaper is launching an ambitious rebranding campaign to position the paper as the most comprehensive source of information available to readers. It even has a catchy tagline.

"Live in the Know" is the tagline that heads up a campaign that, in the vice president of brand marketing's words, "... highlights the breadth and deeper understanding readers get every day only from reading the Journal. We want to invite new readers to discover the diverse coverage The Wall Street Journal delivers, from business news, world news and politics, to more personal topics such as wellness, personal finance and leisure pursuits." The campaign will appear in print, online, cable television, and various broadcasts.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements