2011 Product Placement Awards

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    ad watch (25)

    Date Title Comments
    2012-02-08 Stolen Thunder: Super Bowl Ad Questions Arise 0
    2012-02-08 Super Bowl Ad Tracker: The Fans Have Spoken 0
    2012-02-06 Super Bowl XLVI Ad Watch: The Good, the Bad and the Creepy 2
    2012-02-06 2012 Super Bowl XLVI Ad Round-Up, Including Pre-Game, Post-Game and Regional Spots 3
    2012-02-05 Super Bowl Ad Watch: The Commercials You May Have Missed Sunday Night 0
    2012-02-05 Super Bowl Ad Tracker: Watch Matthew Broderick's Honda Commercial Side-by-Side With Bueller Scenes 0
    2012-02-05 Super Bowl Ad Tracker: Why Chevy, GE, P&G Tout Other Brands in Their Ads 2
    2012-02-03 Super Bowl Ad Tracker: Watch Donald Trump's Century 21 Commercial, Charlie Brown for MetLife and much more 1
    2012-02-02 Super Bowl Ad Tracker: Bud Light Releases XLVI Teasers 0
    2012-02-02 Super Bowl Ad Tracker: GE Spurns Humor, Touts U.S. Manufacturing and Jobs 2
    2012-02-02 Super Bowl Ad Tracker: Rainn Wilson for Chevy, 50 Cent for Suzuki, a Kia Fantasy and more 2
    2012-02-02 Super Bowl Ad Tracker: Toyota Features Camry Owners, Real and Fake 1
    2012-02-01 Super Bowl Ad Tracker: Bobby Farrelly Mocks Apple Fans for Samsung 1
    2012-02-01 Super Bowl Ad Watch: Kraft Serves BelVita Breakfast Biscuits to America 0
    2012-02-01 Super Bowl Ad Tracker: Volkswagen Unveils Star Wars Super Bowl Spot 1
    2012-02-01 Super Bowl Ad Tracker: Century 21 Suits Up with Donald Trump, Apolo Anton Ohno and Deion Sanders 0
    2012-01-31 Lynx (and Axe) Unleash the Chaos in Unisex Fragrance Battle 0
    2012-01-30 Super Bowl Ad Tracker: Honda, Toyota, Acura, Century 21, Pepsi MAX, H&M 4
    2012-01-30 Super Bowl Ad Watch: Hyundai Releases All Five Game Day Commercials Early 0
    2012-01-27 Super Bowl Ad Tracker: Audi, GM, Hyundai Game Plans Tip Their Strategies 1
    2012-01-26 Super Bowl Ad Tracker: Matthew Broderick is Back as Ferris Bueller for Honda (Updated) 1
    2012-01-26 Super Bowl Ad Tracker: Sneak Peeks From Coke, Audi, Cars.com, Suzuki 2
    2012-01-25 Super Bowl Ad Tracker: Kia, Bridgestone and FirstBank's Bathroom Break 1
    2012-01-25 Does Virgin Bingo's New Ad Push Branson's Elastic Brand Too Far? 0
    2012-01-24 Super Bowl Ad Watch: Sneak Peeks from CareerBuilder, Skechers & more 2

    auto motive (9)

    Date Title Comments
    2012-02-08 Vampire Super Bowl Ad Puts Teeth in Audi U.S. Strategy 0
    2012-02-07 Super Bowl 46: The Car Ads Report Card 1
    2012-02-07 Super Bowl Ad Watch: Chrysler and Eastwood Refuse to be Knocked Out 4
    2012-02-03 Automakers Rev Up "Eco" Positioning 2
    2012-02-01 Volkswagen Leads January U.S. Auto Sales 0
    2012-01-31 Chevy Volt Ready to Recharge 10
    2012-01-30 Car Brand Perception Gap Narrows 1
    2012-01-26 Ford Aims to "Go Further" with New Marketing Slogan 2
    2012-01-25 Fiat's "This Is the Italy We Like" Imports from Chrysler's Eminem Super Bowl Ad 0

    brand and bottle (2)

    Date Title Comments
    2012-02-08 Daniel Craig to Tip Cap to Heineken as James Bond 0
    2012-01-30 Dogfish Head Beer Holds the Gluten 2

    brand bites (2)

    Date Title Comments
    2012-02-03 Brand Bites: Old Spice Man Video-Bombs Other Commercials 1
    2012-01-27 Brand Bites: Petco, Harley, "Crocs" and more 0

    brand collaborators (2)

    Date Title Comments
    2012-01-25 Todd Oldham Gets Crafty for Target 0
    2012-01-25 Karl Lagerfeld's Masstige Fashion Kollection Lands at Net-a-Porter 0

    brand commentary (2)

    Date Title Comments
    2012-02-09 Walmart's New Healthy Labels: Great for You, or Great for Them? 1
    2012-02-05 The Week Komen for the Cure Destroyed Its Brand 9

    brand compassion (1)

    Date Title Comments
    2012-01-25 Rainbow Connection: Starbucks Supports Gay Marriage, Home Depot Gets Boycott 0

    brand extensions (2)

    Date Title Comments
    2012-02-07 Amazon Eyes Brick-and-Mortar Bookstores. But Will They Deliver? 1
    2012-01-25 Fujifilm’s Picture-Perfect Brand Extension: Anti-Aging Skin Cream 0

    brand launch (1)

    Date Title Comments
    2012-02-09 Tide Pods Hit Walmart as P&G Faces Bigger Challenges 0

    brand mascots (1)

    Date Title Comments
    2012-02-07 British Charity Mascots Rev Up Olympic Spirit 0

    brand news (13)

    Date Title Comments
    2012-02-10 In the News: Apple, Google, Pringles and more 0
    2012-02-09 In the News: Corona, Mattel, PepsiCo and more 0
    2012-02-08 In the News: Coca-Cola, Walmart, News Corp. and more 0
    2012-02-07 In the News: Apple, Chrysler, Walmart and more 0
    2012-02-06 In the News: Eli Manning, Mitt Romney, Lloyd Blankfein and more 2
    2012-02-03 In the News: Amazon, Sierra Club, Mad Men and more 0
    2012-02-02 In the News: American Airlines, Pfizer, GM and more 1
    2012-02-01 In the News: Amazon, Facebook, P&G and more 0
    2012-01-31 In the News: Apple, Facebook, RIM & more 0
    2012-01-30 In the News: Facebook IPO, Exxon Mobile, News Corp. & more 0
    2012-01-27 In the News: P&G, Google, Twitter & more 0
    2012-01-26 In the News: Netflix, PepsiCo, Nokia & more 0
    2012-01-25 In the News: Apple, Louboutin, Roche & more 1

    brand r.i.p. (1)

    Date Title Comments
    2012-02-02 Watch Best Buy UK's Employee Farewell Video 0

    brand strategy (1)

    Date Title Comments
    2012-02-02 BP Puts $500 Million in the Tank for U.S. Marketing 1

    brand vs. brand (3)

    Date Title Comments
    2012-02-05 Super Bowl Ad Watch: Ford Protests GM's Chevy Apocalypse Commercial 12
    2012-02-03 Lego's Canadian Rival Sees Brickwall at Border 0
    2012-01-25 Simply Red: Louboutin Makes Sole-ful Plea in Court Case 0

    brandcameo (7)

    Date Title Comments
    2012-02-06 Chronicle Earns #1 Movie Title via Social and Viral Marketing Savvy 1
    2012-02-03 Super Bowl Ad Tracker: Here are the Movie Trailers You'll See on Sunday 2
    2012-01-30 Is Sony's Resident Evil Trailer Product Placement Evil? 2
    2012-01-30 The Grey Kills at the Box Office, PETA Worries Film Will Also Kill in Real Life 0
    2012-01-27 At the Movies: Oscar-Nominated Product Placement 1
    2012-01-25 Readers' Choice: Vote in the Brandcameo Movie Product Placements Awards 0
    2012-01-24 Sorry, But Modern Family is Not a Product Placement Trophy 0

    branded entertainment (1)

    Date Title Comments
    2012-01-26 Kohl's Sponsors JLo and Marc Anthony's New Univision Reality Series 0

    branded media (1)

    Date Title Comments
    2012-02-03 Oakley Gives Women and ESPN a Boost 0

    brands under fire (6)

    Date Title Comments
    2012-02-07 Susan G. Komen for the Cure Policy Exec Resigns 1
    2012-02-02 Komen for the Cure's Nancy Brinker Addresses Planned Parenthood Flap on NBC 14
    2012-02-02 Komen for the Cure Crisis Deepens 0
    2012-02-01 Komen for the Cure Sees Planned Parenthood Backlash 5
    2012-01-30 Starbucks Braces for Valentine's Day Shots at Brand 7
    2012-01-26 Olympic Official Calling It Quits Because of Dow Chemical Sponsorship 0

    campaign tactics (3)

    Date Title Comments
    2012-02-10 GE and Big Data: Connecting the Dots Around Super Bowl Spots 0
    2012-02-08 Super Bowl Ad Tracker: M&M’s Ms. Brown Makes a Post-Game Splash on Social 1
    2012-02-02 Office Depot Sharpens Customer Focus Without Being Too Blunt About It 1

    cause celeb (1)

    Date Title Comments
    2012-01-26 Cause Up: Lady Gaga Launches Foundation to Boost Gay Youths 0

    celebrity brandcasting (1)

    Date Title Comments
    2012-02-02 Bridgestone Promotes Madonna Half-Time Show at the Super Bowl 8

    celebrity brandmatch (4)

    Date Title Comments
    2012-02-03 Super Bowl Watch: Madonna is a Gridiron Maiden in New Video 1
    2012-01-30 Watch Blake Griffin's Latest Kia Optima Commercials 1
    2012-01-27 Uniqlo Hits Ace with Nishikori Endorsement 0
    2012-01-27 Chris Pratt Fights Darth Vader in Kinect Star Wars Teaser 0

    chew on this (4)

    Date Title Comments
    2012-02-09 Why Wendy's is on a Roll 0
    2012-02-08 McDonald's Takes Ammonia-Free Beef Message to China 0
    2012-01-31 SunChips All-Natural? One Man Doesn’t Think So 0
    2012-01-27 Did Jamie Oliver Influence McDonald's Ammonium Hydroxide-Free Burgers? 1

    china breaking (2)

    Date Title Comments
    2012-02-09 China Bites: Apple, Starbucks, NBA and more 0
    2012-01-31 China Bites: Angry Birds, Warren Buffett and Dancing Robots 1

    corporate responsibility (1)

    Date Title Comments
    2012-02-06 McDonald's Responds to Animal Welfare Concerns with Temple Grandin Video 4

    crowdsourcing (1)

    Date Title Comments
    2012-02-09 Can Domino’s Continue Pizza Turnaround with Crowdsourcing - or Are Fans Crowdsourced Out? 0

    design watch (2)

    Date Title Comments
    2012-02-07 McDonald's $3B Global Reno: A Progress Report 0
    2012-02-01 Madrid’s 2020 Olympics Bid Logo Dealt a Design Blow 0

    digital marketing (1)

    Date Title Comments
    2012-02-01 Cereal Thriller: General Mills Opens Box of Digital Trix 0

    digital moves (1)

    Date Title Comments
    2012-02-03 Super Bowl App Watch: Lexus Facebook App Taps Timeline-Inspired Nostalgia 0

    diversity watch (1)

    Date Title Comments
    2012-02-06 When Will Black History Month Stop Being a Marketing Hook? 0

    fashion therapy (1)

    Date Title Comments
    2012-01-30 NYC Takes a Page From Reality TV With Project Pop-Up 0

    fashion week (2)

    Date Title Comments
    2012-02-08 Mercedes-Benz Fashion Week Brings Fall 2012 Inspiration to the World 2
    2012-02-08 New York Fashion Week Kicks Off With Obama Collection 1

    health matters (1)

    Date Title Comments
    2012-02-09 Walmart's "Great for You" Icon Promotes Healthier Food Choices 1

    holidaze (1)

    Date Title Comments
    2012-02-06 Just Another #magmonday - Coke Zero Wants You to Have Super Bowl Monday Off 0

    let the games begin (1)

    Date Title Comments
    2012-01-25 Chinese Olympic Mascot Toys Embroiled in Sweatshop Claims 1

    logo-a-gogo (2)

    Date Title Comments
    2012-01-30 Carolina Panthers Tweak Logo 0
    2012-01-26 Brands Risk Consumer Fallout From Green Logo Overload 0

    luxury watch (1)

    Date Title Comments
    2012-02-01 Can "Made in India" Become a Luxury Label? 1

    mobile advertising (1)

    Date Title Comments
    2012-02-07 Tag, You're It! Shazam is Super Bowl XLVI Mobile MVP 1

    mobile marketing (1)

    Date Title Comments
    2012-01-26 Mobile Action Codes Come of Age. Do Consumers Care? 0

    motown lowdown (1)

    Date Title Comments
    2012-01-31 Quicken Brings QR Codes to Detroit's Vacant Store Windows 3

    package design (1)

    Date Title Comments
    2012-01-31 Kangaroo Cigarette Pack Swings at Australia’s Tobacco Laws 1

    place branding (1)

    Date Title Comments
    2012-01-27 Connecticut Crowdsources Rebranding 1

    rebranding (1)

    Date Title Comments
    2012-02-02 University of Tennessee Rebrands With Eye on Top 25 Schools 0

    response mechanism (1)

    Date Title Comments
    2012-02-02 Accenture: Boost Loyalty by Avoiding Blind Spots 1

    retail watch (5)

    Date Title Comments
    2012-02-09 Swipe This, Not That: Intel Brings Touchscreens to Retail Partners 0
    2012-02-02 American Giant Plants a Flag for Made in America Menswear 0
    2012-02-01 Retail Watch: Foot Locker Scores in US, UK, Online 0
    2012-01-30 Walmart Reassigns Greeters, But at What Cost to Image? 0
    2012-01-26 JCPenney Re-Refreshes Brand - Third Time's the Charm? 14

    search and destroy (2)

    Date Title Comments
    2012-02-02 What Time Does the Super Bowl Start? 0
    2012-01-25 Privacy Debate: Google Cannot Opt Out of New Brand Damage 1

    shopper insights (1)

    Date Title Comments
    2012-02-08 Study: CPG Websites Turn Visitors into Brand Buyers 0

    sip on this (1)

    Date Title Comments
    2012-02-09 Seattle's Best Invites Coffee Lovers to Create Dream Drinks 0

    social media watch (10)

    Date Title Comments
    2012-02-08 KLM Pitches Meet & Seat In-Flight Social Matchmaker Service 4
    2012-02-03 Why Hashtags are Becoming Bashtags, and How to Stop Losing Twitter Followers 5
    2012-02-02 PepsiCo Hires Bloggers as "Digital Correspondents" 1
    2012-02-01 Facebook IPO Aims to "Rewire" How the World Works 0
    2012-02-01 Facebook IPO is Buzz of Wall Street and Silicon Valley 1
    2012-01-31 American Express Helps Small Biz Navigate Social Marketing 4
    2012-01-31 President Obama’s Google+ Hang-out Earns a B+ 1
    2012-01-30 Super Bowl 46: The Most Social Media Savvy Game Day Ever 0
    2012-01-30 Plink: Sounds Like Facebook Credits Generating Brand Loyalty 0
    2012-01-27 Is Twitter Clipping Its Wings With Censorship-on-Demand? 1

    sporting brands (4)

    Date Title Comments
    2012-02-09 Adidas and Nike Compete for the London 2012 Olympic Podium 0
    2012-02-01 Bud Light Kicks Off Super Bowl Weekend on Wall Street 0
    2012-01-31 USA Wrestling Pins Down Loyalty for London 2012 0
    2012-01-26 Nike Aims to Reinvent NFL Jersey Technology 0

    tech champs (1)

    Date Title Comments
    2012-01-24 Apple Reports Record Earnings on Strong Holiday Sales 3

    tech innovation (2)

    Date Title Comments
    2012-02-03 A Day Made of Glass 2: Corning Updates Viral Video Hit 0
    2012-01-27 Time Warner and Time Warner Cable Bring Future of Tech to Big Apple 0

    video killed the _____ star (1)

    Date Title Comments
    2012-02-07 Verizon and Redbox Partner for Streaming Video and Game Rentals 0

    web watch (1)

    Date Title Comments
    2012-02-03 HuffPo TV: Arianna Huffington Looks to Boost Engagement with Video 0

    week in review (1)

    Date Title Comments
    2012-01-27 Top 10 Stories of the Week: From Nike's NFL Jerseys to JCPenney Re-Re-Branding 0

    Total

    147 posts
    176 comments

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