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    and now, a word from our sponsor (2)

    Date Title Comments
    2014-09-30 Advertising Week New York Day 2 Highlights 0
    2014-09-29 Advertising Week New York Day One Highlights 0

    auto motive (8)

    Date Title Comments
    2014-10-01 Ready to Get Tough, Barra Presents Her Way Forward for GM 0
    2014-10-01 Cars Will Glitter In City of Lights, But Paris Show Finds Automakers Gloomy 0
    2014-09-26 Toyota Reveals Bespoke will.i.am Lexus NX Ahead of Paris Auto Show 0
    2014-09-26 Fiat Chrysler Makes 2nd Ignition-Switch Recall, While GM Changes the Subject 0
    2014-09-24 Toyota Reboots Prius with Fresh Marketing Approach 0
    2014-09-23 Luxury-Craving Cadillac Exits Detroit for Global HQ in New York 0
    2014-09-16 Cadillac's de Nysschen Takes Calm Approach Despite Sales, Brand Erosion 0
    2014-09-08 GM Hopes Automated Driving Helps Leave Safety Woes Behind 0

    bc q&a (7)

    Date Title Comments
    2014-09-26 Brand Hailo: 5 Questions with Hailo CMO Gary Bramall 0
    2014-09-24 Taking Care of Small Business: 5 Questions with GoDaddy CMO Barb Rechterman 0
    2014-09-22 Auto Motivator: 5 Questions with Chrysler Group CMO Olivier François 0
    2014-09-18 It's Game Time: 5 Questions with Sally Smith, CEO of Buffalo Wild Wings 0
    2014-09-15 Coupon King: 5 Questions with Thinaire Co-Founder Tim Daly on NFC Adoption 0
    2014-09-12 Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss 0
    2014-09-09 Marketing is Such Sweet Sorrow: 5 Questions with Thai Life's Heartbreaker 0

    better for you (1)

    Date Title Comments
    2014-09-09 General Mills Adds Annie's in Biggest Tilt Yet Toward Organics 0

    brand ambassadors (1)

    Date Title Comments
    2014-09-29 Burt's Bees at 30: Keep Balm and Carry One (or Three) 0

    brand and bottle (2)

    Date Title Comments
    2014-09-26 Booze News: Sea Beer, Space Whisky and more 0
    2014-09-12 Bud Light's Whatever is a ¯\_(ツ)_/¯ Brand Campaign 0

    brand commentary (1)

    Date Title Comments
    2014-09-12 On 9/11, Some Brands Exercised Right to Remain Silent in Ongoing Debate 0

    brand evolution (1)

    Date Title Comments
    2014-09-30 "We are Not Robots": TNT Repositions as The People Network 0

    brand extensions (1)

    Date Title Comments
    2014-09-25 Mazda Extends 'Spirit and Soul' of Brand's Design Language 0

    brand faces (1)

    Date Title Comments
    2014-09-10 Staying Truett: Chick-fil-A’s Path Forward in the Wake of its Legendary Founder 0

    brand news (20)

    Date Title Comments
    2014-10-01 In the News: Amazon, American Express, General Mills and more 0
    2014-09-30 Brand News: PayPal, Ford, Pfizer and more 0
    2014-09-29 Brand News: Starbucks, DreamWorks, Yahoo and more 0
    2014-09-26 Brand News: Marvel, Share a Coke, Chrysler and more 0
    2014-09-25 Brand News: Bendgate, GM, Uber and more 0
    2014-09-24 Brand News: Coca-Cola, Walmart, Clorox and more 0
    2014-09-23 Brand News: Karl Lagerfeld, Philips, Omnicom and more 0
    2014-09-22 In the News: Apple, Alibaba, Climate Change and more 0
    2014-09-19 Brand News: iPhone 6, Alibaba, Oracle and more 0
    2014-09-18 Brand News: PepsiCo, Yelp, Target and more 0
    2014-09-17 Brand News: General Mills, Subway, Clear Channel and more 0
    2014-09-16 In the News: NFL, McDonald's, Sears and more 0
    2014-09-15 Brand News: SABMiller, Amazon, Nissan and more 0
    2014-09-12 Brand News: NFL, Alibaba, GM and more 0
    2014-09-11 Brand News: NFL, McDonald's, Samsung and more 0
    2014-09-10 Brand News: Apple, Ferrari, Target and more 0
    2014-09-09 Brand News: Apple, Home Depot, Jimmy Choo and more 0
    2014-09-08 Brand News: Alibaba, Apple, Electrolux and more 0
    2014-09-05 In the News: Apple, Starbucks, Voya and more 0
    2014-09-04 Brand News: Apple, Home Depot, Lego and more 0

    brand q&a (1)

    Date Title Comments
    2014-09-30 Luxe, American Style: 5 Questions with Cadillac CMO Uwe Ellinghaus 0

    brand revival (2)

    Date Title Comments
    2014-09-16 Long Live the '90s: Coke Brings Back Surge in Amazon E-Commerce Tie-In 0
    2014-09-04 After Nike's Exit, LIVESTRONG Lands New Eco-Friendly Apparel Partner 0

    brand strategy (3)

    Date Title Comments
    2014-09-12 Yes or No, Scotland's Vote for Independence Will Affect Brands 0
    2014-09-11 It's Go Time: HBO May Go Direct as Cable Landscape Continues to Shift 0
    2014-09-05 Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity 0

    brand trainwrecks (1)

    Date Title Comments
    2014-09-12 RadioShack Finds Its Frequency Fading as Bankruptcy Becomes Probable 0

    brandcameo (1)

    Date Title Comments
    2014-09-29 Universal Tests Retroactive Product Placements in Music Videos 0

    branded content (3)

    Date Title Comments
    2014-10-01 Bonin Bough Explains Mondelez Branded Video Partnership with Google 0
    2014-09-12 Branded Content Watch: Hornbach Goes Goth, Gucci Chases Kate and more 0
    2014-09-05 Branded Content Watch: Kahlua, Reebok, Playboy and more 0

    branded content (1)

    Date Title Comments
    2014-09-19 Branded Content Watch: Origins On the Road, Miranda July Tells a Tale and more 0

    branded entertainment (1)

    Date Title Comments
    2014-09-08 Johnnie Walker Aims for Luxury Status with Five-Star Exclusive Theater 0

    branding together (3)

    Date Title Comments
    2014-09-23 Cup of Joey: Eight O'Clock Coffee and Warner Bros. Celebrate 20 Years of Friends 0
    2014-09-23 Apple Squashes Rumor Mill Over Beats Music Plans 0
    2014-09-18 U2unes Download: Apple and U2 Announce Next Big Gift to Music 0

    brands under fire (6)

    Date Title Comments
    2014-09-19 Dirty Money: NFL's Image Problem Likely to Affect its Charitable Efforts 0
    2014-09-19 Logo Banh: Taco Bell Parent Red-Faced as Red Star Offends Vietnamese 0
    2014-09-18 Pressure Builds on NFL, Goodell, Brands as Player Misconduct Crisis Plays Out 0
    2014-09-17 Nestle Scorched for Tapping California Water, but It Won't Be the Last Brand 0
    2014-09-16 Urban Outfitters Ignites Social Rage (Again) with Blood-Stained Sweatshirt 0
    2014-09-10 Nike and Other Brands Cut Ties with Ray Rice as NFL Goes on Defensive 0

    by the numbers (1)

    Date Title Comments
    2014-09-17 Alibaba IP-OMG: Putting the Potentially Biggest IPO Ever in Global Perspective 0

    campaigns (1)

    Date Title Comments
    2014-09-15 A Cleaner GoDaddy Woos Small Businesses With Harsh Truth Campaign 0

    car talk (2)

    Date Title Comments
    2014-09-19 Google, Auto Brands Clash Over Visions for Self-Driving Cars 0
    2014-09-09 Ford Scion Has a Better Idea: Turning to Startups for Tech Development 0

    cause marketing (3)

    Date Title Comments
    2014-10-01 Breast Cancer Awareness: NFL Goes Pink (Again), Social Icons Go Bust 0
    2014-09-30 Nestle Fitness Tops Tweeting Bra With Bra Cam Breast Cancer Campaign 0
    2014-09-05 Nearly 1,000 Partners Come Together to Stand Behind People’s Climate March 0

    celebrity brandcasting (1)

    Date Title Comments
    2014-09-08 Brands Make Big Plays for NFL Stardom with Long List of Endorsements 0

    celebrity brandmatch (2)

    Date Title Comments
    2014-09-25 Yao Ming, Goodwill Ambassador for the Elephant 0
    2014-09-04 Jackie Ban: China's Preposterous Celebrity Product Placement Proposal 0

    chew on this (2)

    Date Title Comments
    2014-09-15 Kashi Moves Back to Cali as Cereal Brands Struggle to Regain Footing 0
    2014-09-11 McDonald's, Hurting Globally, Turns to Digital Pay Platforms—and Brunch? 0

    click for a cause (1)

    Date Title Comments
    2014-09-10 Brands Spin the Wheel to Raise Awareness for Net Neutrality 0

    corporate citizenship (2)

    Date Title Comments
    2014-09-18 Target, Walmart Get Behind Natural Brands in Major CSR Push 0
    2014-09-12 Coca-Cola Continues Commitment to Arctic Home Campaign 0

    e-commerce (1)

    Date Title Comments
    2014-09-30 PayPal Checks Out of eBay for Future Growth 0

    fashion week (2)

    Date Title Comments
    2014-09-10 Tech Takes the Runway as Brands Differentiate with Digital Displays 0
    2014-09-05 Big Fashion Hits the Runway as Garment Factory Victims Languish 0

    holidaze (1)

    Date Title Comments
    2014-09-11 Retailers Get a Jump on Holiday Sales with Toy Previews, TV Ads 0

    in the spotlight (3)

    Date Title Comments
    2014-09-29 Advertising Week New York: All About Change—and Changing the Channel 0
    2014-09-23 Philips Sheds Light on Future Vision by Splitting in Two 0
    2014-09-17 +Pool Makes a Splash with Branding-First Concept 0

    logo-a-gogo (1)

    Date Title Comments
    2014-09-18 MLS Kicks Off New Logo to Represent the Future of Soccer in America 0

    media brands (1)

    Date Title Comments
    2014-09-04 Is Vice Media the Next Bloomberg? 0

    mobile commerce (1)

    Date Title Comments
    2014-09-17 Mobile Payment Brands Go On Offensive in Fear of Apple Pay Domination 0

    place branding (1)

    Date Title Comments
    2014-09-11 The Riskiest Bet of All: Why Atlantic City Needs to Find Its Brand 0

    privacy alert (1)

    Date Title Comments
    2014-09-30 Hotspotty Training: Parents Sign Away Kids, Pets for Free Wi-Fi 0

    rebranding (2)

    Date Title Comments
    2014-09-22 TVGN Cuts Ties with Muddled TV Guide Past with Rebrand to Pop 0
    2014-09-17 Clear Channel Tunes Out Radio, Pumps Up the Volume With iHeartMedia Rebrand 0

    response mechanism (1)

    Date Title Comments
    2014-09-23 After Alibaba, Chinese Brands Remain Unknown, Untrusted, Chinese 0

    retail watch (7)

    Date Title Comments
    2014-09-25 Downward Dude: Lululemon is Opening a Men’s Store in New York 0
    2014-09-22 As Brick-and-Mortar Stores Close, A Struggle to Find Alternative Uses 0
    2014-09-22 The Fault in Our Books: Tesco Suspends Execs Amid Accounting Probe 0
    2014-09-19 American Express Shares Brands' Clicks to Bricks Stories with Online's Day Off 0
    2014-09-17 Macy's Dials Up Omnichannel Strategy Ahead of Holiday Shopping Blitz 0
    2014-09-10 Target CEO Vows Return to "Tarjay" While Home Depot Battles Data Breach 0
    2014-09-05 Starbucks Launches New Store Formats to Sell Coffee Up and Down Price Scale 0

    sip on this (6)

    Date Title Comments
    2014-09-29 Starbucks Launches Global Brand Campaign Filmed in 28 Countries 0
    2014-09-25 Pabst Looks to Reassure Hipsters With Indie Music Festival 0
    2014-09-24 Big Soda Shrinks Calories, Pushes Personal Responsibility 0
    2014-09-22 Strange Brew: Starbucks Tests Beer-Flavored Latte That Tastes Like Guinness 0
    2014-09-15 AB InBev May Gulp Down SABMiller as Heineken Holds On to Independence 0
    2014-09-05 Chick-fil-A Enhances Brand Story with Rollout of Thrive Farmer-Direct Coffee 0

    social commerce (1)

    Date Title Comments
    2014-09-09 Following Facebook, Twitter Expands E-Commerce Efforts with Buy Button 0

    social marketing (1)

    Date Title Comments
    2014-09-24 Facebook Hopes Marketers Won't Shrug at Atlas People-Tracking Ad Platform 0

    social media watch (2)

    Date Title Comments
    2014-09-29 The Dots, Connected: A Network for Creatives Takes on LinkedIn 0
    2014-09-26 'ello, Ello: Ad-Free Anti-Facebook Social Network Gains Buzz 0

    sporting brands (5)

    Date Title Comments
    2014-10-01 Derek Jeter's Next Act: Publisher and Digital Storyteller 0
    2014-09-18 Mets Deny Official Logo Change After Fans Find Citi Swap in Skyline 0
    2014-09-16 NFL Backpedals as More Brands Get Dragged In to Domestic Violence Fray 0
    2014-09-09 Brooklyn Nets Put their Borough at the Heart of their Brand in New Campaign 0
    2014-09-08 NFL Takes Tougher Stance on Domestic Violence with Ray Rice Suspension 0

    sports in the spotlight (1)

    Date Title Comments
    2014-09-24 Yahoo Taps Big Data Startup to Serve Fantasy Football Content (and Humor) 0

    sustainability (5)

    Date Title Comments
    2014-10-01 Clorox Brings Twitter-Powered Safe Water to Peru via SXSW Eco 0
    2014-09-23 Business, World Leaders Urged to Walk Their Talk at UN Climate Summit 0
    2014-09-22 Brands Unite Around Climate Change Ahead of UN Summit 0
    2014-09-19 Microbeads Burst Brand Bubbles Amid Growing Environmental Concerns 0
    2014-09-04 Nestlé Ups Its Sustainability Commitment One Coffee Capsule at a Time 0

    tech in the spotlight (9)

    Date Title Comments
    2014-09-30 Microsoft Reveals Windows 10 0
    2014-09-30 With NBCUx, Programmatic Ad Buying is in the NBCUniversal House 0
    2014-09-23 Google Helps Indian Government Achieve Digital Dreams 0
    2014-09-17 Space Inc.: The Great Beyond is Now Ripe for Brand Commercialization 0
    2014-09-11 Unimpressed: Luxury Watch Makers, Analysts Aren't Sold on Apple Watch 0
    2014-09-09 Apple Naming Evolves With Move From iThings to Things 0
    2014-09-09 Time's Up: Apple Unveils Larger iPhones, Wows with Apple Watch and Payments 0
    2014-09-08 With the World Watching, Will Apple's iPhone Event Disappoint? 0
    2014-09-04 Ahead of Apple Event, Samsung Unpacks Phablets, VR Headset and Smartwatch 0

    tech innovation (4)

    Date Title Comments
    2014-09-26 3D Printing Goes Mainstream as Brands Embrace Maker Movement 0
    2014-09-25 Amazon's Not-So-Secret R&D Lab Gets a Boost from Bezos 0
    2014-09-15 Apple, Watch Your Back: Is Google Going More Boldly Into the Future? 0
    2014-09-15 Coca-Cola Enterprises Invites Innovation with New Developer Portal 0

    tech style (1)

    Date Title Comments
    2014-09-05 Geek Chic: Wearable Tech on the Runway at New York Fashion Week 0

    that's entertainment (1)

    Date Title Comments
    2014-09-29 Gabba Gabba Trademark: CBGB Takes Its Brand Global 0

    trademark wars (4)

    Date Title Comments
    2014-09-19 Trademark Watch: Taylor Swift, Apple, Spanx and more 0
    2014-09-16 Trademark Watch: Honey Badger Don't Care, Fish Sauce Wars and more 0
    2014-09-05 Trademark Watch: Deadmau5 vs. Disney, Twitter vs. Twitpic and more 0
    2014-09-04 Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom 0

    traveling brands (1)

    Date Title Comments
    2014-09-08 Southwest Wears Its Heart On Its Sleeve with New Livery, Brand Experience 0

    week in review (3)

    Date Title Comments
    2014-09-19 Top 10 Stories of the Week: Scottish Brands Vote No, Coke Surge and more 0
    2014-09-12 Top 10 Stories of the Week: Apple, Starbucks, HBO and more 0
    2014-09-05 Top 10 Stories of the Week: Arthur Andersen, A&F, Elvis and more 0

    Total

    148 posts
    0 comments

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