Archive

    automotive (6)

    Date Title Comments
    2015-03-31 NYIAS 2015: Lincoln Aims to Take New York By Storm as Cadillac Reveals CT6 0
    2015-03-25 Jaguar Reveals New XF in James Bond-Worthy High Wire Stunt 3
    2015-03-24 Cadillac CMO Ellinghaus on CT6, New Nomenclature at New York Auto Show 0
    2015-03-19 Virgin Aims to Take on Tesla and Make Electric Cars 'Sexy' 1
    2015-03-13 Toyota Eyes Sustainable Mobility Gold as Long-Term Olympics Sponsor 1
    2015-03-10 Ford Polishes Sustainability Credentials with Sixth Straight Ethical Companies Nod 0

    bc q&a (7)

    Date Title Comments
    2015-03-30 Playing to Win: 5 Questions With DICK'S Sporting Goods VP Ryan Eckel 0
    2015-03-25 Raising the Bar: 5 Questions with KIND Founder Daniel Lubetzky 0
    2015-03-13 The March Madness Maestro: 5 Questions with Buick's Molly Peck 2
    2015-03-12 MasterCard’s Priceless Surprises Celebrates Its Own First Birthday 0
    2015-03-10 United Problem Solvers: 5 Questions with UPS's Doug Gibeaut 0
    2015-03-09 Happy 103rd Birthday, Girl Scouts: 5 Questions with Kelly Parisi 1
    2015-03-09 Cannes Glass Lion Roars for Gender Equality: 5 Questions with Cindy Gallop 1

    brand challenges (3)

    Date Title Comments
    2015-03-24 Awareness Soaring, Malaysia Airlines Vows to #StayStrong and Not Rebrand 44
    2015-03-20 Can Malaysia's Airlines Rise Above Problems With New flymojo Brand? 0
    2015-03-17 For Kraft Foods, Recalling 2.4M Macaroni & Cheese Boxes Isn't the Only Challenge 0

    brand collaborators (1)

    Date Title Comments
    2015-03-31 Watson Scores Weather Data While IBM Invests $3 Billion in Internet of Things 1

    brand essence (1)

    Date Title Comments
    2015-03-24 Blue Bottle Coffee and the Difficult, Pleasurable DIY Brand Experience 2

    brand evolution (2)

    Date Title Comments
    2015-03-24 Marc by Marc Jacobs Line Folded Into Brand's Unified Collection 0
    2015-03-20 Build-A-Bear Goes Digital: CMO Gina Collins on Engaging "Beyond the Plush" 15

    brand innovation (2)

    Date Title Comments
    2015-03-31 Unilever and Cannes Lions Looking for 50 Innovative Startups 0
    2015-03-31 Michelle Phan's Ipsy Soars as YouTube Star Launches ICON Video Network 1

    brand makeovers (1)

    Date Title Comments
    2015-03-31 Brand Refresh: Glasses.com Sharpens Focus on Style Storytellers 0

    brand news (18)

    Date Title Comments
    2015-04-01 Brand News: April Fools' Pranks, GoDaddy, RadioShack and More 0
    2015-03-31 Brand News: McDonald's, Philips, IBM and more 0
    2015-03-30 Brand News: Amazon, Crocs, Tidal and More 0
    2015-03-27 Brand News: Amazon Eyes Net-a-Porter, HBO Expands Vice Deal and More 0
    2015-03-26 Brand News: adidas x Pharrell, RadioShack Privacy, Uber Safety 0
    2015-03-25 Brand News: Kraft and Heinz Merger, BBC Top Gear and More 2
    2015-03-24 Brand News: McDonald's, Michelin, Taco Bell and more 1
    2015-03-23 Brand News: BMW, RadioShack, Burger King and More 0
    2015-03-20 Brand News: Tostitos, Amazon, Acura and More 1
    2015-03-19 Brand News: Lay's, Sony, Starbucks and More 0
    2015-03-18 Brand News: American Express, Microsoft, AT&T and More 1
    2015-03-17 Brand News: Apple TV, P&G, Chanel and more 2
    2015-03-16 Brand News: SXSW, Alibaba, HBO and more 0
    2015-03-13 Brand News: Disney's Frozen 2, Kevin Bacon & Eggs, SXSW and More 0
    2015-03-12 Brand News: Google, Honda, L.L.Bean and More 1
    2015-03-11 Brand News: Pepsi Challenge, Google Shop, Facebook Woos Brands and More 0
    2015-03-10 Brand News: Apple, Burger King, Jeep and More 0
    2015-03-09 Brand News: Apple Watch, Nike+, Malaysia Airlines and more 0

    brand partners (2)

    Date Title Comments
    2015-03-31 Post C. Wonder, Chris Burch Is Poppin—and Pairing with Ellen DeGeneres 0
    2015-03-25 Warren Buffett: Heinz and Kraft $45 Billion Merger Is "My Kind of Transaction" 0

    brand survivors (1)

    Date Title Comments
    2015-03-26 On the Rebound: Hostess Shoots Hoops with 'Penguins' as S&P Rating Improves 0

    brandcameo (1)

    Date Title Comments
    2015-03-13 Marriott Checks Into the Movie Business With Two Bellmen 0

    branded content (1)

    Date Title Comments
    2015-03-23 Marriott Traveler Is Next Step for the Chain's Branded Content 1

    branded entertainment (1)

    Date Title Comments
    2015-03-27 Orlando Bloom's Brand-Backed Motorcycle Movie Revs Up For Release 0

    branded media (1)

    Date Title Comments
    2015-03-12 The New York Times Crowdfunds Documentaries With Kickstarter 1

    branding together (2)

    Date Title Comments
    2015-03-25 Heinz and Kraft to Merge in Deal Backed by 3G Capital and Warren Buffett 0
    2015-03-18 AmEx, Macy's and Others Launching Plenti Multi-Brand Loyalty Program 0

    campaigns (5)

    Date Title Comments
    2015-04-01 April Fool's Day 2015: The Best (or Worst) Brand Pranks From Around the Globe 2
    2015-03-27 March Madness Becomes 'Marketing Madness' as Brands Get in the Game 0
    2015-03-24 SeaWorld Launches Transparency Campaign to Repair Its Tarnished Image 0
    2015-03-12 #LifeWith3M: 3M Kicks Off Global Brand Campaign at SXSW 2
    2015-03-12 Kevin Bacon for the American Egg Board Will Crack You Up 0

    cause marketing (1)

    Date Title Comments
    2015-03-17 SXSW 2015: Food Strike Takes Over Instagram to Eradicate Child Hunger 0

    celebrity brandcasting (1)

    Date Title Comments
    2015-03-27 High Stakes: Willie Nelson Puts Name on Marijuana Brand 0

    celebrity brandmatch (2)

    Date Title Comments
    2015-03-27 How David Beckham Plans to Become an Even Bigger Star in China 2
    2015-03-21 Baselworld 2015: Arnold Schwarzenegger Debuts Movie-Inspired Watch Collection 0

    chew on this (4)

    Date Title Comments
    2015-03-24 McDonald's Takes #ImLovinIt Global With 24-Hour, 24-City, 24-Country Event 24
    2015-03-20 How Annie’s Homegrown is Helping Shape the Future of General Mills 0
    2015-03-16 Kraft Singles + Kids Eat Right Logo = Confusion For Some, Concern For Others 0
    2015-03-11 Chick-fil-A Cozies Up to Macy's for First New York Store 0

    cola wars (1)

    Date Title Comments
    2015-03-11 The Pepsi Challenge Returns—With Social Twists 1

    corporate citizenship (6)

    Date Title Comments
    2015-03-28 Closing the Diversity Gap: Success Will Require Commitment and Credibility 0
    2015-03-22 Starbucks Ends Race Together on Cups, But Diversity Campaign Continues 1
    2015-03-18 Whether Bold or Reckless, Starbucks' #RaceTogether Campaign Is 100% On-Brand 0
    2015-03-10 Unilever and The Ad Council on Why Love Has No Labels Hit Home 0
    2015-03-10 Mom's the Word: Uber Sets Sights on Female Drivers 0
    2015-03-09 Vodafone Supports Its Mums (and Moms) with Paid Maternity Leave 0

    digital moves (1)

    Date Title Comments
    2015-03-17 Google Expands Global Street Art Project With Stories, Partners and Mobile 0

    diversity watch (1)

    Date Title Comments
    2015-04-01 Walmart, Amazon, Apple and Others Come Out Against Discrimination 0

    e-commerce (1)

    Date Title Comments
    2015-03-11 Amazon's Triple-E Trifecta: Exclusives, Echo and Expansion 1

    etymology (1)

    Date Title Comments
    2015-03-10 Brands with Substance: Naming Trends in the Marijuana Industry 18

    event marketing (6)

    Date Title Comments
    2015-03-18 #SXSW 2015 Branding: Lowe’s Hires Sci-Fi Writers to Envision the Future 0
    2015-03-17 #SXSW 2015 Branding: Vitaminwater Contest Funds Entrepreneurs' Dreams 0
    2015-03-16 #SXSW 2015 Branding: Toyota Makes Its Mark With Tweet-Activated Paintball 2
    2015-03-15 #SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More 1
    2015-03-15 #SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More 0
    2015-03-14 GE Brings BBQ Science and First Creator in Residence to SXSW 1

    executive decision (1)

    Date Title Comments
    2015-03-09 CEO 101: Survey Finds Company Reputation Closely Tied to Its CEO 1

    fashion week (1)

    Date Title Comments
    2015-03-10 Blue Steel Branding: Zoolander 2 Crashes Valentino's Paris Fashion Week Show 0

    follow the money (2)

    Date Title Comments
    2015-03-25 Can Richard Branson's £1 Million Accelerator Find Next Richard Branson? 2
    2015-03-10 Can Etsy Retain Its Quaint Brand Image as a Publicly Traded Company? 0

    game change (1)

    Date Title Comments
    2015-03-11 With Intelligent Portfolios, Robo-Advisors Move In at Charles Schwab 0

    in the spotlight (2)

    Date Title Comments
    2015-03-14 PepsiCo Brands Return to SXSW With Pop-Ups, Virtual Reality and Music 1
    2015-03-13 Spotify is Bringing New Look and 'Tude to SXSW 1

    media brands (2)

    Date Title Comments
    2015-03-25 BBC Drops Host Jeremy Clarkson as Top Gear Future Hangs in Balance 2
    2015-03-17 Apple Polishes Appeal With Streaming TV Service—But Will NBCU Bite? 0

    mobile brands (2)

    Date Title Comments
    2015-03-17 Apple Watch Watching: This App Wants You to Be Quantifiably Happier at Work 1
    2015-03-10 Brands Already Touting Their Apple Watch App Debut 1

    mobile commerce (1)

    Date Title Comments
    2015-03-16 Alibaba Demos 'Smile to Pay' Facial Recognition App 0

    music brands (1)

    Date Title Comments
    2015-03-30 Tidal Wave: Musicians Support Jay Z's Streaming Music Plan 0

    ready for takeoff (1)

    Date Title Comments
    2015-03-23 One Brand, One Heart: Southwest's Brand Refresh, From Souped Up Planes to Nuts 35

    rebranding (1)

    Date Title Comments
    2015-03-30 Frooti Goes Tiny to Rebrand for Grownups 1

    retail (7)

    Date Title Comments
    2015-03-31 No April Foolin': Amazon Dash Button Leapfrogs the Shopping List 1
    2015-03-27 New York's Target Too Pop-Up Gallery: The Art of Thinking Outside the Big Box 0
    2015-03-19 Target Makes Peace: $10M Data Suit Settlement, Wage Hike, One-Year Returns 0
    2015-03-18 Sign of the Times Square: Toys "R" Us is Closing Iconic New York Store 0
    2015-03-17 Target Collective: Made in USA, For Men—and Woven With Storytellling 0
    2015-03-13 Walmart Follows Green Push With Products By Women-Owned Brands 3
    2015-03-12 L.L.Bean Boots Up Its Brand With Retail Expansion Driven by Bad Weather 0

    see you in court (1)

    Date Title Comments
    2015-03-23 Twitter Is the Latest Silicon Valley Firm Accused of Gender Bias 0

    sip on this (4)

    Date Title Comments
    2015-03-30 Women's Libation: Sisters Are Brewin' It For Themselves 2
    2015-03-27 Cola Wars: Pepsi Regains No. 2 Spot as Coca-Cola Sales Rise in 2014 1
    2015-03-19 Starbucks Plans Mobile Delivery and China Expansion Amidst PR Backlash 0
    2015-03-16 A Diageo Reminder: 'Guinness Is Good For You' Beyond St. Patrick's Day Too 0

    social marketing (4)

    Date Title Comments
    2015-03-26 Century 21 NCAA Twitter Campaign With Detlef Schrempf Almost Makes the Shot 0
    2015-03-19 Lay's Wavy Brand Chips Make Pinterest History with Cookbook 0
    2015-03-18 Luna Bars Soar, Thanks to Paid Social Advertising and Community Outreach 1
    2015-03-16 From Mentos to Goldman Sachs, Emojis Bring Brands Up Close and Personal 0

    social media (1)

    Date Title Comments
    2015-03-18 BuzzFeed Pushes Brand Publishers Into Post-Website Era 1

    social media watch (1)

    Date Title Comments
    2015-03-25 F8 Facebook Developer Conference: All About Messenger Platform 1

    sporting brands (5)

    Date Title Comments
    2015-03-26 adidas Adds Customization and Quicker Turnaround to Boost Sales 2
    2015-03-26 Converse "Made By You" Campaign Inspired by Fans 1
    2015-03-23 Iconic Louisville Slugger Is Changing Hands 0
    2015-03-23 Under Armour Kicks Into High Gear With March Madness 0
    2015-03-20 Hoop Dreams: Nike Stock Soars to All-Time High as NBA Deal Hovers 0

    sports in the spotlight (2)

    Date Title Comments
    2015-04-01 KPMG Tees Off to #BreakGlassCeilings with Golf Pros Lewis and Mickelson 0
    2015-03-25 Messi’s Goals Yield Plenty of Gold 0

    style watch (1)

    Date Title Comments
    2015-03-23 Selfridges Makes Gender-Neutral Clothing the Norm with Agender 0

    sustainability (6)

    Date Title Comments
    2015-04-01 The Ethical Smartphone: Fairphone Shakes Up the Mobile Industry 0
    2015-03-31 Levi's Wants You to Wash Your Jeans Less Often This Earth Day 0
    2015-03-25 Earth Hour 2015: WWF and Brands Say Use #YourPower to Protect Our Planet 1
    2015-03-24 Keurig Debuts Recyclable K-Mug Pods 0
    2015-03-23 JetBlue’s BlueBud Mentors Sustainable—and Tasty—Airline Food 0
    2015-03-16 H&M Reveals Conscious Exclusive Collection With Olivia Wilde 0

    tech in the spotlight (7)

    Date Title Comments
    2015-03-31 Samsung Smart TVs Can Order Domino's Pizza in Time for March Madness 0
    2015-03-26 Battle of the Brands: Twitter's Periscope Woos Live-Streaming From Meerkat 2
    2015-03-19 Watch Out, Apple: TAG Heuer Taps Google and Intel for Luxury Smartwatch 3
    2015-03-13 Meerkat Takes Over SXSW as Twitter Acquires Periscope for Streaming Video 7
    2015-03-11 Magic Realism: Will Apple Watch Drive Adoption of Wearable Tech? 1
    2015-03-09 Can Apple Watch Aid Transition to Luxury Brand With $17,000 Wearable? 3
    2015-03-09 Google Promotes Android Watch Ahead of Apple Watch Debut 1

    tech innovation (1)

    Date Title Comments
    2015-03-20 Amazon Approved to Test Drones as Google Heads Back to the Drawing Board 0

    tech style (2)

    Date Title Comments
    2015-03-27 First, Let Me Take a Wrist Selfie: Kenneth Cole Reveals Connect Smartwatch Line 16
    2015-03-20 The Watch World is Watching Apple as Smartwatch Wars Get Ticking 0

    tech talk (1)

    Date Title Comments
    2015-03-26 Service Branding for Tomorrow: It’s All in the Cards 0

    that's entertainment (1)

    Date Title Comments
    2015-03-25 Zayn Malik Says Bye to One Direction—And All Those Endorsement Deals 1

    trademark wars (4)

    Date Title Comments
    2015-03-27 Trademark Watch: March Madness, Empire, Converse and More 0
    2015-03-20 Trademark Watch: Nike, Qualcomm, Washington Redskins and More 0
    2015-03-16 Brewing Battle: Bell's Goes After Innovation in Craft Beer Trademark Clash 1
    2015-03-13 Trademark News: Apple ResearchKit, March Madness and more 0

    traveling brands (1)

    Date Title Comments
    2015-03-30 Eco-Friendly 1 Hotels Is More Than a Brand—It's a Cause 0

    week in review (3)

    Date Title Comments
    2015-03-27 Top 10 Stories of the Week: Arnie Watch to Southwest Rebrand Edition 0
    2015-03-20 Top Stories of the Week: #LifeWith3M and More #SXSW Branding 1
    2015-03-13 Top 10 Stories of the Week: will.i.am, Coca-Cola, Etsy and More 0

    Total

    147 posts
    232 comments

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