Archive

    and now, a word from our sponsor (2)

    Date Title Comments
    2014-09-30 Advertising Week New York Day 2 Highlights 0
    2014-09-29 Advertising Week New York Day One Highlights 0

    auto motive (10)

    Date Title Comments
    2014-10-22 Auto Brands Scramble to Protect Owners from Faulty Takata Airbags 0
    2014-10-13 On Your Marchionne, Get Set, Go! Fiat Chrysler Automotive Makes NYSE Debut 0
    2014-10-10 Marchionne Begins Last Lap at Fiat Chrysler with NYSE Listing 0
    2014-10-10 Toyota Reigns in Global Auto Brands, But Audi, VW and Nissan Are Top Risers 0
    2014-10-10 What Was All D Buzz? Tesla Unveils All Wheel Drive, Self-Driving Features 0
    2014-10-09 GM CEO Barra Wears Mantle of Leadership In More Places, More Ways 0
    2014-10-06 Dodge Celebrates Thrill-Seeking Founding Brothers in New Campaign 0
    2014-10-03 Auto Hardware Inspires Confidence at Paris Motor Show 0
    2014-10-01 Ready to Get Tough, Barra Presents Her Way Forward for GM 0
    2014-10-01 Cars Will Glitter In City of Lights, But Paris Show Finds Automakers Gloomy 0

    bc q&a (4)

    Date Title Comments
    2014-10-22 The Interactive Explorer: 5 Questions With Blippar VP/GM Lisa Hu 0
    2014-10-20 Stirring the Cup: 5 Questions with Chobani CMO Peter McGuinness 0
    2014-10-16 Seeing the Impossible: 5 Questions with Canon USA's Michael Duffett 0
    2014-10-02 Turnaround Engineer: 5 Questions with Prius US Brand Manager Erica Gartsbeyn 0

    best global brands (1)

    Date Title Comments
    2014-10-09 The Age of You: How the Best Global Brands Are Creating Mecosystems 0

    brand ambassadors (1)

    Date Title Comments
    2014-09-29 Burt's Bees at 30: Keep Balm and Carry One (or Three) 0

    brand challenges (1)

    Date Title Comments
    2014-10-14 McDonald's Finally Throws Open Doors in US Food Transparency Campaign 0

    brand collaborators (1)

    Date Title Comments
    2014-10-06 American Airlines Hails Cadillac to Whisk Premium Travelers in Style 0

    brand evolution (1)

    Date Title Comments
    2014-09-30 "We are Not Robots": TNT Repositions as The People Network 0

    brand extensions (3)

    Date Title Comments
    2014-10-14 Richard Branson Teases Delayed Virgin Hotels Launch 0
    2014-10-13 What's Up, Doc? Google Tests Virtual Medical Consultations 0
    2014-10-13 Warren Buffett Pushes Berkshire Hathaway's Humble Brand 0

    brand innovation (1)

    Date Title Comments
    2014-10-10 Marriott Opens Innovation with Content Studio, Co-Creation and MIT Partnership 0

    brand inspiration (1)

    Date Title Comments
    2014-10-02 TD and Absolut Show Why Art and Brands Go Hand in Hand 0

    brand news (18)

    Date Title Comments
    2014-10-22 Brand News: Lexus, Yahoo, Lumia and more 0
    2014-10-21 Brand News: IBM, McDonald's, Coca-Cola and more 0
    2014-10-20 Brand News: Apple Pay Day, IBM Chips Down, Microsoft Smartwatch and more 0
    2014-10-17 Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more 0
    2014-10-16 Brand News: It's New iPad Day, Fast Food Facebook Race and more 0
    2014-10-15 Brand News: Chanel, Costco, Time Warner and more 0
    2014-10-14 Brand News: Burberry, Google Express, Heineken and more 0
    2014-10-13 Brand News: Fiat Chrysler, JCPenney, McDonald's and more 0
    2014-10-10 Brand News: Apple, Gucci, Fiat Chrysler and more 0
    2014-10-09 Brand News: Apple Tops Interbrand's Best Global Brands and more 0
    2014-10-08 Brand News: Gap Inc., Fiat Chrysler, BBC and more 0
    2014-10-07 Brand News: Samsung, Coca-Cola, WhatsApp and more 0
    2014-10-06 In the News: HP, Samsung, American Airlines and more 0
    2014-10-05 Brand News: Yahoo Eyes Snapchat, HP Splits, Domino's Siri and more 0
    2014-10-03 In the News: JPMorgan, Disney, Diet Coke and more 0
    2014-10-02 In the News: Pepsi True, Netflix, Tesla and more 0
    2014-10-01 In the News: Amazon, American Express, General Mills and more 0
    2014-09-30 Brand News: PayPal, Ford, Pfizer and more 0

    brand partners (1)

    Date Title Comments
    2014-10-16 Heineken Picks Artisanal American Brands for #Heineken100 Products 0

    brand q&a (2)

    Date Title Comments
    2014-10-09 Activia's New Challenge: 5 Questions with US Brand Chief Jeffrey Rothman 0
    2014-09-30 Luxe, American Style: 5 Questions with Cadillac CMO Uwe Ellinghaus 0

    brand roadmaps (1)

    Date Title Comments
    2014-10-16 Lafley Updates Progress on Brand Rationalization to P&G Shareholders 0

    branded content (4)

    Date Title Comments
    2014-10-17 Branded Content Watch: Chanel, GoPro, Canada Goose and more 0
    2014-10-10 Branded Content Watch: "Robert Redford is The Redwood" 0
    2014-10-03 Branded Content Watch: Chivas Regal's $1M Pitch and more 0
    2014-10-01 Bonin Bough Explains Mondelez Branded Video Partnership with Google 0

    branded entertainment (1)

    Date Title Comments
    2014-10-20 Jordan Brand Taps Funny Side of Blake Griffin and Chris Paul for Late-Night TV 0

    branding together (2)

    Date Title Comments
    2014-10-13 P&G Boosts Tide Coldwater Eco-Benefits for Home and Professional Use 0
    2014-10-08 UPS Touts Importance of NCAA Final Four Role in New Video Campaign 0

    brands under fire (2)

    Date Title Comments
    2014-10-09 Lego Breaks Shell Partnership, Pushed by Greenpeace Video Campaign 0
    2014-10-08 NFL Meets on Domestic Violence as Sponsors Watch on the Sidelines [Updated] 0

    campaigns (2)

    Date Title Comments
    2014-10-20 RedRug: IKEA Remake of The Shining Halloween Ad is Not to be Missed 0
    2014-10-07 Canon USA Highlights Creative Collaboration With "See Impossible" 0

    car talk (1)

    Date Title Comments
    2014-10-22 Michelin Taps Teen YouTube Stars to Teach Kids About Safe Driving 0

    cause marketing (4)

    Date Title Comments
    2014-10-15 Shave the Date: Brands Help Celebrate Movember's 10th Anniversary 0
    2014-10-03 FEED Supper Makes Strides to 1 Million Meals Goal 0
    2014-10-01 Breast Cancer Awareness: NFL Goes Pink (Again), Social Icons Go Bust 0
    2014-09-30 Nestle Fitness Tops Tweeting Bra With Bra Cam Breast Cancer Campaign 0

    celebrity brandmatch (4)

    Date Title Comments
    2014-10-21 Viral Video Watch: Jeremy Lin Heads to Taiwan to Work (Undercover) for adidas 0
    2014-10-20 Beats by Dre Buffs Up LeBron's Legend with Short Film 0
    2014-10-17 Heidi Klum Expands Brand by Taking Over Elle Macpherson's Lingerie Gig 0
    2014-10-15 Diet Coke Reveals Cat-astic, Album-Plugging Taylor Swift TV Commercial 0

    chew on this (4)

    Date Title Comments
    2014-10-21 McDonald's Is Running Out of Loyal Customers, Brand Mojo—And Excuses 0
    2014-10-21 Chipotle Founder Disses Competition Even While His Own Stock Falls 0
    2014-10-17 Will Kids Take a Bite of Disney's Frozen and Spider-Man Branded Apples? 0
    2014-10-07 Beanitos Bean Snack Chips Are Taking Manhattan, and Lots Of Other Places 0

    corporate citizenship (1)

    Date Title Comments
    2014-10-14 Millennials and Citizenship: It’s a Brand New Day for Marketers 0

    creative snack (1)

    Date Title Comments
    2014-10-14 Live From MIPCOM: Thoughts on Brand Storytelling from LEGO, Disney and Netflix 0

    digital advertising (1)

    Date Title Comments
    2014-10-13 Google Brings BrandLab to New York with YouTube Space Studio Launch 0

    digital marketing (1)

    Date Title Comments
    2014-10-08 Lufthansa Heightens Brand Experience with New Augmented Reality App 0

    diversity watch (1)

    Date Title Comments
    2014-10-06 US Supreme Court Finally Catches Up to Brands on Marriage Equality 0

    e-commerce (3)

    Date Title Comments
    2014-10-22 Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site 0
    2014-10-09 eBay Invites Everyone to Shop the World This Holiday Season 0
    2014-09-30 PayPal Checks Out of eBay for Future Growth 0

    follow the money (1)

    Date Title Comments
    2014-10-15 Citi Scales Back Global Banking Footprint 0

    going mobile (1)

    Date Title Comments
    2014-10-20 Foursquare Goes Out of Home in First Branding Campaign 0

    health matters (1)

    Date Title Comments
    2014-10-02 Walgreens Turns Wellness Coach With Help From WebMD 0

    in the spotlight (1)

    Date Title Comments
    2014-10-06 Hewlett-Packard Plans for Next 75 Years with Company Split 0

    logo-a-gogo (1)

    Date Title Comments
    2014-10-09 K-Swiss Takes Its Change of Direction Literally 0

    luxury watch (2)

    Date Title Comments
    2014-10-14 Grandmaster Flash: Patek Philippe Celebrates 175th with $2.6 Million Watch 0
    2014-10-10 Louis Vuitton: Punching Out Its Logo and Taking a Swing at its Brand 0

    media brands (2)

    Date Title Comments
    2014-10-16 The New Cosmo Makes Women's Brains an Erogenous Zone 0
    2014-10-15 HBO Cuts the Cord, Passes Go to Non-Cable Subscribers in Landmark Move 0

    mobile commerce (2)

    Date Title Comments
    2014-10-20 Apple Pay Launches Without Starbucks and Walmart 0
    2014-10-13 Twitter Tests Mobile Payments Ahead of Apple Pay Launch 0

    mobile marketing (1)

    Date Title Comments
    2014-10-17 Starbucks Wishes You a Digital Holiday and a Mobile New Year 0

    outdoor advertising (1)

    Date Title Comments
    2014-10-21 Out of Home But Not Out of Sight, CBS Outdoor Rebrands as Outfront Media 0

    place branding (1)

    Date Title Comments
    2014-10-14 With Made in Brooklyn, Borough's Brand Stewards Battle Boredom 0

    political brands (1)

    Date Title Comments
    2014-10-16 Political Branding 101: Millennials Crave Inspiration, Not Emoji Messaging 0

    privacy alert (2)

    Date Title Comments
    2014-10-03 What Price Privacy? A Penny for Your Thoughts and a Cookie for Your Data? 0
    2014-09-30 Hotspotty Training: Parents Sign Away Kids, Pets for Free Wi-Fi 0

    retail therapy (2)

    Date Title Comments
    2014-10-21 Whole Foods Values Matter: A New Campaign Tells A Familiar Story 0
    2014-10-06 Mirror, Mirror: IKEA Seduces with Five-Minute Furniture and Full-On Flattery 0

    retail watch (9)

    Date Title Comments
    2014-10-21 Toys"R"Us Backs Down on Breaking Bad Toy Line [Updated] 0
    2014-10-20 Let Target Be Target: CMO Vows to Learn From Customers, Stay True to Brand 0
    2014-10-17 Black Friday Creep and the Thanksgiving Day Grinch: 2014 Edition 0
    2014-10-17 Walmart Plans to Shore Up Stores, E-Commerce—and Take Action on Wages 0
    2014-10-13 JCPenney Taps Home Depot Exec to Fix Its Brand 0
    2014-10-09 Amazon is Opening a Brick-and-Mortar Store in New York City 0
    2014-10-08 Gap Inc. CEO Glenn Murphy to Hand Reins to Global Head of Digital 0
    2014-10-08 Will Santa or the Grinch Reign this Holiday Season? Forecasts Disagree 0
    2014-10-07 Walmart Pitches Healthcare to Customers While Trimming Benefits for Employees 0

    see you in court (1)

    Date Title Comments
    2014-10-15 Chuck Amok: Nike’s Converse Sues Big Brands Over All Star Knock-Offs 0

    sip on this (4)

    Date Title Comments
    2014-10-21 That Sinking Feeling: Coca-Cola Aims to Get More Entrepreneurial to Spark Sales 0
    2014-10-14 POM Wonderful Returns to TV with Free Radical Fighting Characters 0
    2014-10-10 Soup's On: Plum Organics Developing Soup Line with Campbell's Help 0
    2014-10-03 From True to Life, the Cola Wars Continue 0

    social media (4)

    Date Title Comments
    2014-10-20 Snapchat Tests Opt-In Advertising 0
    2014-10-15 Storytelling in Fast-Forward: Why Brands Should ♥ Instagram’s Hyperlapse 0
    2014-10-09 Myspace Doubles Down on Music and Video 0
    2014-10-07 Facebook Launches Mobile Audience Network and an Anonymous App 0

    social media watch (3)

    Date Title Comments
    2014-10-17 Brands Can Now Pay for Product Placements in Selfies Using Bitcoins 0
    2014-10-13 MassMutual Refines Social Media Strategy 0
    2014-09-29 The Dots, Connected: A Network for Creatives Takes on LinkedIn 0

    sporting brands (6)

    Date Title Comments
    2014-10-20 ESPN Replaces NBA RV With Hipsterish Hand-Lettered Campaign for New Season 0
    2014-10-20 Reebok Draws $2.2 Billion Bid to Owner adidas as Both Brands Seek Fresh Start 0
    2014-10-14 Your Logo Here: Advertising “Imminent” on NBA Jerseys 0
    2014-10-13 Nike Sues CrossFit Gym for Jumpman-Like Logo 0
    2014-10-07 Nike Named Most Valuable Sports Brand, LeBron James Most Valued Athlete 0
    2014-10-01 Derek Jeter's Next Act: Publisher and Digital Storyteller 0

    sports in the spotlight (1)

    Date Title Comments
    2014-10-06 NFL Bans Beats By Dre Headphones in Bow to Bose 0

    super bowl (1)

    Date Title Comments
    2014-10-15 Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry 0

    sustainability (2)

    Date Title Comments
    2014-10-07 Brand-Led Coalition Targets Millennials on Sustainability and Climate Change 0
    2014-10-01 Clorox Brings Twitter-Powered Safe Water to Peru via SXSW Eco 0

    tech in the spotlight (3)

    Date Title Comments
    2014-10-16 Apple Reveals World's Thinnest Tablet, Confirms Apple Pay Launch on Monday 0
    2014-09-30 Microsoft Reveals Windows 10 0
    2014-09-30 With NBCUx, Programmatic Ad Buying is in the NBCUniversal House 0

    tech innovation (7)

    Date Title Comments
    2014-10-17 Quirky Relaunches as GE Relationship Evolves in Connected Home Race 0
    2014-10-16 With i.amPULS Smart Band, will.i.am Joins Wearable Tech Craze, Fashionably 0
    2014-10-13 Samsung Breaks Speed Barrier in 5G Wi-Fi Breakthrough 0
    2014-10-10 IBM's Iwata: "Watson is an IBMer" 0
    2014-10-08 IBM Opens Global New York HQ to Expand Watson's Business Partners 0
    2014-10-07 Marriott, Wells Fargo Test Oculus Rift for Virtual Brand Experiences 0
    2014-10-02 Heineken Frontier Accelerator Woos Tech Startups in Drive for Innovation 0

    that's entertainment (1)

    Date Title Comments
    2014-10-03 BitTorrent Vies for Credibility with Thom Yorke Experiment 0

    trademark wars (1)

    Date Title Comments
    2014-10-16 In Gilt v. Gilt Trademark Spat, There's Guilt Enough for Both Sides 0

    traveling brands (1)

    Date Title Comments
    2014-10-22 Uber Expands Globally (and Physically), with a Few Teething Pains Along the Way 0

    week in review (1)

    Date Title Comments
    2014-10-03 Top 10 Stories of the Week: Starbucks, Heineken, Mondelez and more 0

    what girls want (1)

    Date Title Comments
    2014-10-10 UN's International Day of the Girl Gets a Boost With Malala's Nobel Peace Prize 0

    Total

    145 posts
    0 comments

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