Archive

ad watch (5)

Date	Title	Comments
2013-06-18	Soccer Club Recife, Ogilvy Brazil Win Big at Cannes for Organ Donation Spot	1
2013-06-12	Twitter Partners with Everyday Health as it Shows Off Digital Ad Prowess	0
2013-06-10	NBA Teams Look High and Low for New Sources of Ad Dollars	1
2013-06-07	Tobacco Giant Jumps on TV Ad Opportunity for New, Unregulated E-Cigarettes	6
2013-06-06	General Mills Cheered for Defying Racial Backlash Over Cheerios Ad	32

afternoon snack (1)

Date	Title	Comments
2013-06-18	Coming Soon to Starbucks: Latte with a Splash of (Government-Influenced) Guilt	1

app watch (1)

Date	Title	Comments
2013-06-14	Foursquare Hopes to Re-Engage Users and Brands with Time Machine, New Ad Products	2

auto motive (8)

Date	Title	Comments
2013-06-19	GM, Porsche Biggest Winners in New J.D. Power Quality Rankings	0
2013-06-18	Chrysler Takes Prudent Way Out and Agrees to Recall Jeeps Targeted by US	0
2013-06-17	Nissan Leverages Lower Yen for Aggressive US Price Discounts	1
2013-06-10	Auto Brands Work a Boom in Pickup Truck Sector	2
2013-06-07	Toyota Intends to Shake Up Its Brand with Bolder, Roomier, Sporty New Corolla	2
2013-06-05	Toyota Sees Prius Sales Finally Tick Up, but New Recall May Pose Speed Bump	2
2013-06-04	Ford, General Motors Swap Successes and Failures as Their Rivalry Tightens Up	2
2013-05-31	US Government Finally Gives Thumbs Up to Driverless Car Technology	2

big data (1)

Date	Title	Comments
2013-06-03	Dannon Utilizes Big Data with the Help of IBM's Analytics	1

brand battle (2)

Date	Title	Comments
2013-06-17	Netflix, Amazon Even the Playing Field with New Streaming Content Deals	1
2013-06-06	Chrysler May End Up Getting Thrown by Maverick Stance on Safety Recall	1

brand challenges (3)

Date	Title	Comments
2013-06-17	In Bid for Expansion, AmazonFresh Learns from Others' Mistakes	1
2013-06-06	Komen for the Cure Cuts Walks, Citing a Lack of Funding	1
2013-06-04	Lululemon Rebounds with 'More Fabric Across the Bum,' Better Customer Care	1

brand collaborators (2)

Date	Title	Comments
2013-06-12	Ford Nabs Tie-In with New DreamWorks Flick Just In Time for Mustang Anniversary	4
2013-06-04	Fiat, Jones Soda Launch Joint New-Product Promotion	1

brand extensions (1)

Date	Title	Comments
2013-06-11	Duck Dynasty Sees Major Brand Expansion	3

brand innovation (3)

Date	Title	Comments
2013-06-12	Adidas, Nike Utilize Green 3D Printing to Optimize Prototyping	0
2013-06-11	Walmart Acquires Big Data Startup in Latest Bid to Build E-Commerce	2
2013-06-10	Apple Confirms iTunes Radio Rumors as It Tries to Reclaim 'Innovator' Tag at WWDC	2

brand makeovers (1)

Date	Title	Comments
2013-06-04	Intel Focuses on Present With New, Simplified Brand Identity	1

brand news (13)

Date	Title	Comments
2013-06-19	In the News: Facebook, Tesla, Dish Network and more	0
2013-06-18	In the News: 7-Eleven, Starbucks, Susan G. Komen Foundation and more	1
2013-06-17	In the News: Coca-Cola, DreamWorks, Smithfield Foods and more	2
2013-06-14	In the News: Microsoft, Amtrak, YouTube and more	1
2013-06-13	In the News: KFC, Honest Tea, Myspace and more	2
2013-06-12	In the News: Best Global Green Brands, Apple, Mozilla and more	3
2013-06-11	In the News: Lululemon, Mondelez, Google and more	3
2013-06-10	In the News: NSA, Groupon, Google and more	2
2013-06-07	In the News: Facebook, Samsung, Google	7
2013-06-06	In the News: P&G, Apple, Verizon and more	1
2013-06-05	In the News: Apple, Toyota, Allegiant Air and more	1
2013-06-04	In the News: Zynga, Lululemon, Monsanto and more	1
2013-06-03	In the News: Starbucks, Apple, P&G and more	1

brand partners (2)

Date	Title	Comments
2013-06-10	Chevron’s STEM Program Builds Out Tie-In with USGA to Encourage Young Minds	2
2013-06-06	Hyundai Furthers FIFA Sponsorship with a Little Product Placement	2

brand revival (2)

Date	Title	Comments
2013-06-13	Myspace Relaunches with the Help of a $20 Million Ad Campaign	6
2013-06-11	Reebok India Hopes to Rebound from Fraud with New Premium Fit Hub Stores	2

brand strategy (6)

Date	Title	Comments
2013-06-18	No Dora or SpongeBob, but Netflix Shows It Still has Plenty of Family-Friendly Content	0
2013-06-13	ESPN Yanks 3D Channel from the Airwaves, Citing Low Viewer Adoption	1
2013-06-11	New Vonage 'Generosity' Campaign Puts Brand in Hands of Wild Man	2
2013-06-05	Whole Foods Tests Detroit Market—And Its Willingness to Dilute Upscale Brand	1
2013-06-05	United Has a Plan to Make Things Better, and It Involves New Luggage Pricing	2
2013-06-03	Marriott Importing European Hotel Brand to US to Entice Millennials	0

brand trainwrecks (1)

Date	Title	Comments
2013-06-18	7-Eleven Addresses Immigrant Exploitation Incident, but It Could Mar Brand	0

brandcameo (1)

Date	Title	Comments
2013-06-05	Alcohol and Product Placement: Can Brands be Trusted to Self-Regulate?	3

brands under fire (8)

Date	Title	Comments
2013-06-19	Nickelodeon Resists Pressure On Junk-Food Ad Ban	0
2013-06-19	Walmart Still Accepting Garments from Blacklisted Factories as Bangladesh Struggles to Change	0
2013-06-18	Internet Brands Get Chance to Clear Name with Data Requests, but FISA Still Locked Down	0
2013-06-18	Vice Pushes the Limit, then Retracts as Suicidal Fashion Spread Backfires	2
2013-06-12	NSA Scandal Sends Brands Scrambling to Defend Themselves as Users Question Privacy	2
2013-06-11	Radio-Canada Rebrand Draws Ire from Citizens as Execs Backpedal	2
2013-06-11	Google Removes Some Illegal Search Results As Federal Scrutiny Builds	4
2013-06-04	Monsanto Halts GMO Lobbying Efforts in Europe as Firestorm Builds from Wheat Discovery	1

brands with a cause (3)

Date	Title	Comments
2013-06-14	Sesame Street Takes On Challenging Topic: Parents in Prison	1
2013-06-07	IBM Launches Simple, Brilliant Outdoor Ad Campaign	7
2013-06-07	Chime For Change Brings Together High-Profile Stars for Women Empowerment	2

campaigns (6)

Date	Title	Comments
2013-06-19	P&G Hosts Massive Everyday Effect Giveaway Event in New York City	0
2013-06-12	Apple, Looking to Regain Supremacy, Goes Back to its Roots with New Ad Campaign	2
2013-06-11	Miller 64 Taps Sports Stars for New Web Series 'The Sub'	3
2013-06-04	Velcro Displays Longevity of Brand with New Global Campaign	1
2013-06-03	JanSport Gambles with Reddit Ad Campaign	2
2013-05-31	Coke's Share Happiness Campaign Gets Literal	2

car talk (6)

Date	Title	Comments
2013-06-17	Ford Finally Agrees to Buttons as It Revamps MyTouch System	1
2013-06-14	Apple Wants to Drive Future of Infotainment, but Will Car Brands Move Over?	5
2013-06-13	Tesla Keeps Growing, but Will Low-Cost Battery Pledge Trip It Up?	5
2013-06-11	Mazda Finally Gains from New Models, New Marketing	4
2013-06-06	GM Bids for Brand Loyalty with Free Maintenance Across Brand	1
2013-06-03	Chrysler Sales Keep Rolling, but Brand Needs New Products to Sustain Mojo	1

cause marketing (1)

Date	Title	Comments
2013-06-13	Too Little, Too Late? Abercrombie Sponsors Anti-Bullying Scholarships	3

celebrity brandmatch (1)

Date	Title	Comments
2013-06-17	Jay-Z, Samsung Team Up for Deal to Cross-Promote New Album, Smartphone	1

chew on this (3)

Date	Title	Comments
2013-06-19	Taco Bell Reinterprets Meat as 'Power Protein' for Calorie-Conscious Millennials	0
2013-06-07	Brands Get In On the Action for National Donut Day	2
2013-06-06	McDonald's Will Test Late Night Menu That Brings 'Day Parts' Together	3

china (6)

Date	Title	Comments
2013-06-14	The Week in China: McDonald's Nightclub, Xi Jinping for Durex, Baijiu Woes and more	3
2013-06-13	Chinese Brands Show Consumers How to Overcome Tech Distraction—With More Tech	1
2013-06-12	Pabst Commemorative US Army WWII Beer Shows Up in China	1
2013-06-07	The Week in China: Secret Luxury, Custom Nikes, McDonald's Rice Wraps and more	4
2013-06-06	China's Purchase of Smithfield Could Affect A Lot More Than Pork	3
2013-06-04	Hershey Finally Localizes Tastes for Milk-Candy Launch in China	1

cocktail hour (3)

Date	Title	Comments
2013-06-14	All the News You Can Drink: Beer Can Cocktails, Sainsbury's Booze Brand, MillerCoors 'Craft' and more	3
2013-06-07	All the News You Can Drink: Constellation Snags Corona, AB InBev Goes Green, Wine in a Can	1
2013-05-31	All the News You Can Drink: Coors' Puerto Rico Problem, MMMHops, Chinese Firewater and more	2

corporate responsibility (1)

Date	Title	Comments
2013-06-17	Branson and Friends Hope to Hatch Plan B for Business with New Non-Profit	1

crowdsourcing (2)

Date	Title	Comments
2013-06-05	Hyundai, Dodge Try Crowdfunding as Millennials Scrounge for Car Funds	0
2013-06-05	Microsoft Leverages Crowdfunding for Back-To-School Promotion	1

digital advertising (1)

Date	Title	Comments
2013-06-19	Burberry Teams with Google for New Interactive Kisses Campaign	0

digital moves (2)

Date	Title	Comments
2013-06-12	SundaySky's SmartVideo Transforms Consumer Data into Digestible Videos (Infographic)	4
2013-06-12	Comcast Boosts Digital Offerings to Better Face Netflix, Aereo	0

e-commerce (1)

Date	Title	Comments
2013-06-05	Amazon Takeover Seems Imminent as Reports Say Grocery Service Set to Expand	2

event marketing (1)

Date	Title	Comments
2013-06-07	Kid Rock Puts Money Where His Mouth Is with Cut-Rate Tickets this Summer	2

executive decision (2)

Date	Title	Comments
2013-06-14	Lululemon Takes Its CEO Search Public	2
2013-06-11	Lululemon CEO Christine Day Stepping Down as Brand Continues Recovery from Pants Incident	2

games people play (1)

Date	Title	Comments
2013-06-13	KLM Readies Full-On Social Gamification with New Aviation Empire Game	3

geolocation (1)

Date	Title	Comments
2013-06-17	Coca-Cola Latest to Enter Myanmar, the Last Asian Frontier	1

green shoots (1)

Date	Title	Comments
2013-06-12	Auto Brands Dominate Global Green Initiatives, New Report Says	2

health matters (1)

Date	Title	Comments
2013-06-03	Starbucks Bans Smoking from Premises as Advocacy Groups Push Other Hot-Button Issues	1

let's make a deal (4)

Date	Title	Comments
2013-06-19	Yahoo Inks 10-Year Deal with New 49ers Stadium to Add Tech, Social Tie-Ins	0
2013-06-10	Google Solidifies Mapping Supremacy with Reported Purchase of Waze	2
2013-06-06	With Woods Back Atop Highest-Paid List, Nike Readies to Extend Epic Endorsement Deal	2
2013-06-03	Hulu Sale Heats Up as Yahoo, DirecTV Enter Billion-Dollar Bids	2

license to thrill (1)

Date	Title	Comments
2013-06-18	Hasbro Extends Licensing Agreement with Booming Angry Birds Franchise	0

logo-a-gogo (1)

Date	Title	Comments
2013-06-18	In Continued Quest for Millennials, Marriott Debuts Streamlined Look	1

luxury watch (1)

Date	Title	Comments
2013-06-13	New York Looking to Hold Buyers More Accountable in the War Against Counterfeit Luxury Goods	2

media brands (2)

Date	Title	Comments
2013-06-19	Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator	0
2013-06-14	Washington Post Debuts 'Sponsored Views,' Putting Opinion Toe-to-Toe with Editorial	4

mobile advertising (1)

Date	Title	Comments
2013-06-14	Google is the Mobile Ad King, but Facebook, Twitter are Taking Notes	2

mobile brands (1)

Date	Title	Comments
2013-06-06	Verizon Shells Out for Big NFL Second-Screen Streaming Deal	0

mobile commerce (1)

Date	Title	Comments
2013-06-10	Groupon Plays for Mobile E-Commerce but is Haunted by Past Underperformance	2

name game (1)

Date	Title	Comments
2013-06-03	The San Francisco 49ers May Be Officially Heading to the Field of Jeans	1

personal brands (1)

Date	Title	Comments
2013-06-11	Lombardi at 100: A Personal Brand that has Withstood Time	0

product placement (1)

Date	Title	Comments
2013-06-10	Gillette, Audi Embrace Meta-Marketing for 2013 Tentpole Tie-Ins	2

retail watch (7)

Date	Title	Comments
2013-06-17	Kroger's New Stripped-Down Grocery Brand Testifies that Value is the New Norm	1
2013-06-17	Gilt to Open Pop-Up Shop as Flash Sale Sites Fight Consumer Fatigue	1
2013-06-14	Microsoft Lays Out Plan for 600 Windows Stores Inside Best Buy Locations	1
2013-06-07	After Meeting, Walmart Ends Up Where It Was: Slightly Bloodied but Unbowed	2
2013-06-07	Target Broadens Store Brand with New Line of Organic Groceries	4
2013-06-05	eBay Debuts Shoppable Touchscreen Windows in Latest Retail Expansion	1
2013-06-03	Walmart Applying Salesmanship, Scale and Sustainability In Fresh-Produce Push	1

sip on this (3)

Date	Title	Comments
2013-06-11	Mondelez Enters Coffee War with Pods for Rival Nespresso Machine	2
2013-06-06	New York Health Dept. Revives Assault on Sugary Beverages with New Ads	3
2013-06-03	Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets	0

Date	Title	Comments
2013-06-14	Facebook, Bowing to Consumer Pressure, Revises Mastectomy Photo Policy	1
2013-06-13	Facebook Hashtags Present Unforeseen Opportunities for Brand Marketers	2
2013-06-07	Facebook Seeks Simplicity in Social Advertising	2

Date	Title	Comments
2013-06-12	Pinterest Goes French for First International Edition	0
2013-06-03	Twitter Thrust Back Into the Political Spotlight as Turkish Protesters Take to Social Media	0

sporting brands (1)

Date	Title	Comments
2013-06-19	IOC Praises South Korea's Olympic Progress as Logo, Master Plan is Complete	0

tech champs (1)

Date	Title	Comments
2013-06-19	Apple Scores $30 Million iPad Contract with LA School District	0

trademark wars (1)

Date	Title	Comments
2013-06-12	Illinois Church Takes Adidas Head On Over Adizero Trademark	2

traveling brands (1)

Date	Title	Comments
2013-06-19	United Adds Spending Minimums to Frequent Flier Program	0

truth in advertising (2)

Date	Title	Comments
2013-06-14	UK Maxipad Maker Bodyform Turns Consumer Rant into Brilliant Display of Brand Engagement	3
2013-06-04	Kellogg’s Ordered to Pay Out $4 Million in False Advertising Suit	2

video killed the _____ star (2)

Date	Title	Comments
2013-06-05	YouTube Debuts Optimized One Channel Design Across Entirety of Site	1
2013-06-05	Amazon Scoops Up Viacom Contract in Streaming Deal That Could Hurt Netflix	1

viral buzz (1)

Date	Title	Comments
2013-06-05	Dollar Shave Club is Back with a New Product and Another Outrageous Video	1

week in review (3)

Date	Title	Comments
2013-06-14	Top 10 Stories of the Week: From IBM to Apple and more	2
2013-06-07	Top 10 Stories of the week: From Coke to Kellogg's and more	4
2013-05-31	Top 10 Stories of the week: From News Corp. to P&G and more	2

what girls want (1)

Date	Title	Comments
2013-06-04	Oakley Looking to Get More In Tune with Female Customers	1

Total

147 posts
276 comments

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