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    auto motive (3)

    Date Title Comments
    2014-09-16 Cadillac's de Nysschen Takes Calm Approach Despite Sales, Brand Erosion 0
    2014-09-08 GM Hopes Automated Driving Helps Leave Safety Woes Behind 0
    2014-09-02 As Alfa Romeo Comes Ashore, Fiat Chrysler Success May Be Just Beginning 0

    bc q&a (7)

    Date Title Comments
    2014-09-18 It's Game Time: 5 Questions with Sally Smith, CEO of Buffalo Wild Wings 0
    2014-09-15 Coupon King: 5 Questions with Thinaire Co-Founder Tim Daly on NFC Adoption 0
    2014-09-12 Omnichannel Glam: Q&A with Rent the Runway Co-Founder Jenny Fleiss 0
    2014-09-09 Marketing is Such Sweet Sorrow: 5 Questions with Thai Life's Heartbreaker 0
    2014-09-02 Brand Renewal: 5 Questions with Tony DiSalle, VP of Marketing for Buick, GMC 0
    2014-08-29 A Twist On Growth: 5 Questions with Sergio Fuster, CMO of Dannon USA 0
    2014-08-29 Long Live The King: 5 Questions with the Gatekeepers of the Elvis Brand 0

    better for you (1)

    Date Title Comments
    2014-09-09 General Mills Adds Annie's in Biggest Tilt Yet Toward Organics 0

    big data (1)

    Date Title Comments
    2014-08-28 Nicholas Felton’s Annual Report Holds Key Ideas for Brand Publishers 0

    brand and bottle (1)

    Date Title Comments
    2014-09-12 Bud Light's Whatever is a ¯\_(ツ)_/¯ Brand Campaign 0

    brand commentary (2)

    Date Title Comments
    2014-09-12 On 9/11, Some Brands Exercised Right to Remain Silent in Ongoing Debate 0
    2014-08-27 Branding Stays On the Shelf in Dollar-Store Jockeying, But Will Walmart? 0

    brand faces (1)

    Date Title Comments
    2014-09-10 Staying Truett: Chick-fil-A’s Path Forward in the Wake of its Legendary Founder 0

    brand news (20)

    Date Title Comments
    2014-09-19 Brand News: iPhone 6, Alibaba, Oracle and more 0
    2014-09-18 Brand News: PepsiCo, Yelp, Target and more 0
    2014-09-17 Brand News: General Mills, Subway, Clear Channel and more 0
    2014-09-16 In the News: NFL, McDonald's, Sears and more 0
    2014-09-15 Brand News: SABMiller, Amazon, Nissan and more 0
    2014-09-12 Brand News: NFL, Alibaba, GM and more 0
    2014-09-11 Brand News: NFL, McDonald's, Samsung and more 0
    2014-09-10 Brand News: Apple, Ferrari, Target and more 0
    2014-09-09 Brand News: Apple, Home Depot, Jimmy Choo and more 0
    2014-09-08 Brand News: Alibaba, Apple, Electrolux and more 0
    2014-09-05 In the News: Apple, Starbucks, Voya and more 0
    2014-09-04 Brand News: Apple, Home Depot, Lego and more 0
    2014-09-03 In the News: CVS, Nationwide, Home Depot and more 0
    2014-09-02 Brand News: Uber, Aston Martin, McDonald's and more 0
    2014-09-01 Brand News: A&E/Vice, Nike, Apple and more 0
    2014-08-29 Brand News: Abercrombie & Fitch, Tencent, Rovio and more 0
    2014-08-28 Brand News: Apple, Nespresso, JPMorgan and more 0
    2014-08-27 Brand News: Apple, GM, McDonald's and more 0
    2014-08-26 Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more 0
    2014-08-25 Brand News: Burger King, Sony, Samsung and more 0

    brand partners (1)

    Date Title Comments
    2014-08-22 All You Can Sleep: Airbnb, IKEA Team Up for One-Night Event in Australia 0

    brand revival (4)

    Date Title Comments
    2014-09-16 Long Live the '90s: Coke Brings Back Surge in Amazon E-Commerce Tie-In 0
    2014-09-04 After Nike's Exit, LIVESTRONG Lands New Eco-Friendly Apparel Partner 0
    2014-09-02 Arthur Andersen Brand is Reborn Over a Decade After Enron Scandal 0
    2014-08-28 Because We Missed It So Much, Ed Hardy Will Be Resurrected in India 0

    brand strategy (6)

    Date Title Comments
    2014-09-12 Yes or No, Scotland's Vote for Independence Will Affect Brands 0
    2014-09-11 It's Go Time: HBO May Go Direct as Cable Landscape Continues to Shift 0
    2014-09-05 Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity 0
    2014-09-03 Nationwide Unites Insurance Brands Under New Logo, Peyton Manning 0
    2014-08-29 Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred 0
    2014-08-25 Burger King, Tim Hortons Deal Has Big Brand Implications Beyond Taxes 0

    brand trainwrecks (1)

    Date Title Comments
    2014-09-12 RadioShack Finds Its Frequency Fading as Bankruptcy Becomes Probable 0

    branded content (3)

    Date Title Comments
    2014-09-12 Branded Content Watch: Hornbach Goes Goth, Gucci Chases Kate and more 0
    2014-09-05 Branded Content Watch: Kahlua, Reebok, Playboy and more 0
    2014-08-29 Branded Content Watch: Malaysia Airlines, Electrolux, GE and more 0

    branded content (3)

    Date Title Comments
    2014-09-19 Branded Content Watch: Origins On the Road, Miranda July Tells a Tale and more 0
    2014-09-03 Benefit Plumps Up Content Push to Connect With Wing Women Everywhere 0
    2014-08-22 Branded Content Watch: Gatorade, Royal Caribbean, NRA and more 0

    branded entertainment (1)

    Date Title Comments
    2014-09-08 Johnnie Walker Aims for Luxury Status with Five-Star Exclusive Theater 0

    branding together (2)

    Date Title Comments
    2014-09-18 U2unes Download: Apple and U2 Announce Next Big Gift to Music 0
    2014-08-26 Burger King Puts Canadians at Ease While Buffett Helps Buy Tim Hortons 0

    brands under fire (5)

    Date Title Comments
    2014-09-19 Dirty Money: NFL's Image Problem Likely to Affect its Charitable Efforts 0
    2014-09-18 Pressure Builds on NFL, Goodell, Brands as Player Misconduct Crisis Plays Out 0
    2014-09-17 Nestle Scorched for Tapping California Water, but It Won't Be the Last Brand 0
    2014-09-16 Urban Outfitters Ignites Social Rage (Again) with Blood-Stained Sweatshirt 0
    2014-09-10 Nike and Other Brands Cut Ties with Ray Rice as NFL Goes on Defensive 0

    brands with a cause (1)

    Date Title Comments
    2014-08-25 ModCloth Follows Dove, Aerie in Pursuit of Values-Based Branding 0

    by the numbers (1)

    Date Title Comments
    2014-09-17 Alibaba IP-OMG: Putting the Potentially Biggest IPO Ever in Global Perspective 0

    campaigns (2)

    Date Title Comments
    2014-09-15 A Cleaner GoDaddy Woos Small Businesses With Harsh Truth Campaign 0
    2014-08-27 Coke Zero's New Campaign Helps Kick Off College Football Season 0

    car talk (3)

    Date Title Comments
    2014-09-19 Google, Auto Brands Clash Over Visions for Self-Driving Cars 0
    2014-09-09 Ford Scion Has a Better Idea: Turning to Startups for Tech Development 0
    2014-08-22 Kia Brings Hamsters Back to Raves, But What About the Soul EV? 0

    cause marketing (2)

    Date Title Comments
    2014-09-05 Nearly 1,000 Partners Come Together to Stand Behind People’s Climate March 0
    2014-09-02 With No Trademark Protection, Ice Bucket Challenge is Open to All 0

    celebrity brandcasting (1)

    Date Title Comments
    2014-09-08 Brands Make Big Plays for NFL Stardom with Long List of Endorsements 0

    celebrity brandmatch (2)

    Date Title Comments
    2014-09-04 Jackie Ban: China's Preposterous Celebrity Product Placement Proposal 0
    2014-09-02 Skittles Masters Beast Mode Branding with Marshawn Lynch 0

    chew on this (3)

    Date Title Comments
    2014-09-15 Kashi Moves Back to Cali as Cereal Brands Struggle to Regain Footing 0
    2014-09-11 McDonald's, Hurting Globally, Turns to Digital Pay Platforms—and Brunch? 0
    2014-08-29 Sip on a Bottle of Dom Perignon at Denny's Newest Location 0

    click for a cause (1)

    Date Title Comments
    2014-09-10 Brands Spin the Wheel to Raise Awareness for Net Neutrality 0

    corporate citizenship (4)

    Date Title Comments
    2014-09-18 Target, Walmart Get Behind Natural Brands in Major CSR Push 0
    2014-09-12 Coca-Cola Continues Commitment to Arctic Home Campaign 0
    2014-09-03 H&M Models Fashion and Sustainability with Commitment to CSR Initiatives 0
    2014-08-26 Nestlé Adopts Industry-Altering Commitment to Animal Welfare 0

    digital advertising (1)

    Date Title Comments
    2014-09-03 Ahead of Alibaba IPO, Mayer Launches Yahoo Style in Digital Content Push 0

    e-commerce (1)

    Date Title Comments
    2014-08-29 China’s Great Wall of e-Commerce Just Got a Whole Lot Bigger with Wanda Deal 0

    executive decision (1)

    Date Title Comments
    2014-08-22 McDonald's Pins Turnaround Hopes on New US Operations President 0

    fashion week (2)

    Date Title Comments
    2014-09-10 Tech Takes the Runway as Brands Differentiate with Digital Displays 0
    2014-09-05 Big Fashion Hits the Runway as Garment Factory Victims Languish 0

    health matters (2)

    Date Title Comments
    2014-09-03 CVS Bets On Anti-Smoking Positioning with Corporate Commitment to Health 0
    2014-08-27 International Health Organizations at Odds Over E-Cigarette Risks 0

    holidaze (2)

    Date Title Comments
    2014-09-11 Retailers Get a Jump on Holiday Sales with Toy Previews, TV Ads 0
    2014-09-01 Rebranding Labor Day: Because Who Wants to Work on Your Day Off? 0

    in the spotlight (1)

    Date Title Comments
    2014-09-17 +Pool Makes a Splash with Branding-First Concept 0

    logo-a-gogo (1)

    Date Title Comments
    2014-09-18 MLS Kicks Off New Logo to Represent the Future of Soccer in America 0

    media brands (1)

    Date Title Comments
    2014-09-04 Is Vice Media the Next Bloomberg? 0

    mobile commerce (1)

    Date Title Comments
    2014-09-17 Mobile Payment Brands Go On Offensive in Fear of Apple Pay Domination 0

    place branding (2)

    Date Title Comments
    2014-09-11 The Riskiest Bet of All: Why Atlantic City Needs to Find Its Brand 0
    2014-08-26 Rule-Breaker to Rule-Maker: Is NYC's Long List of Bans Ruining Its Brand? 0

    rebranding (1)

    Date Title Comments
    2014-09-17 Clear Channel Tunes Out Radio, Pumps Up the Volume With iHeartMedia Rebrand 0

    retail watch (7)

    Date Title Comments
    2014-09-19 American Express Shares Brands' Clicks to Bricks Stories with Online's Day Off 0
    2014-09-17 Macy's Dials Up Omnichannel Strategy Ahead of Holiday Shopping Blitz 0
    2014-09-10 Target CEO Vows Return to "Tarjay" While Home Depot Battles Data Breach 0
    2014-09-05 Starbucks Launches New Store Formats to Sell Coffee Up and Down Price Scale 0
    2014-08-27 Branding Stays On the Shelf in Dollar-Store Jockeying, But Will Walmart? 0
    2014-08-26 On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers? 0
    2014-08-25 Kmart Hopes Renewed Push Behind Pay In Store Will Lift Sales 0

    sip on this (3)

    Date Title Comments
    2014-09-15 AB InBev May Gulp Down SABMiller as Heineken Holds On to Independence 0
    2014-09-05 Chick-fil-A Enhances Brand Story with Rollout of Thrive Farmer-Direct Coffee 0
    2014-08-25 Coca-Cola Life Tiptoes Into UK, US, Amid Hopes for Mid-Calorie Sodas 0

    social commerce (2)

    Date Title Comments
    2014-09-09 Following Facebook, Twitter Expands E-Commerce Efforts with Buy Button 0
    2014-08-27 Nordstrom, Target Turn Instagram Followers Into Sales with Like2Buy Sites 0

    social marketing (1)

    Date Title Comments
    2014-08-28 Twitter Unlocks Tweet Analytics for All Users in Social Engagement Race 0

    sporting brands (5)

    Date Title Comments
    2014-09-18 Mets Deny Official Logo Change After Fans Find Citi Swap in Skyline 0
    2014-09-16 NFL Backpedals as More Brands Get Dragged In to Domestic Violence Fray 0
    2014-09-09 Brooklyn Nets Put their Borough at the Heart of their Brand in New Campaign 0
    2014-09-08 NFL Takes Tougher Stance on Domestic Violence with Ray Rice Suspension 0
    2014-08-28 Legends of the Court: Federer, Jordan Team Up for Air Jordan Tennis Shoe 0

    sports in the spotlight (2)

    Date Title Comments
    2014-08-28 From Shoulder Pads to Jell-O Molds, Brands Have Football Fever 0
    2014-08-25 Brands Put Wearable Tech On Display at the US Open 0

    sustainability (3)

    Date Title Comments
    2014-09-19 Microbeads Burst Brand Bubbles Amid Growing Environmental Concerns 0
    2014-09-04 Nestlé Ups Its Sustainability Commitment One Coffee Capsule at a Time 0
    2014-08-26 Unilever, Kimberly-Clark Test Environment-Saving Innovations 0

    tech in the spotlight (8)

    Date Title Comments
    2014-09-17 Space Inc.: The Great Beyond is Now Ripe for Brand Commercialization 0
    2014-09-11 Unimpressed: Luxury Watch Makers, Analysts Aren't Sold on Apple Watch 0
    2014-09-09 Apple Naming Evolves With Move From iThings to Things 0
    2014-09-09 Time's Up: Apple Unveils Larger iPhones, Wows with Apple Watch and Payments 0
    2014-09-08 With the World Watching, Will Apple's iPhone Event Disappoint? 0
    2014-09-04 Ahead of Apple Event, Samsung Unpacks Phablets, VR Headset and Smartwatch 0
    2014-09-03 Say Hello to Mr. Roboto: SoftBank's Pepper Will Be Sold in US Sprint Stores 0
    2014-09-02 Days Before Big Event, Apple Dispels Doubts Cast by iCloud Hack Allegation 0

    tech innovation (3)

    Date Title Comments
    2014-09-15 Apple, Watch Your Back: Is Google Going More Boldly Into the Future? 0
    2014-09-15 Coca-Cola Enterprises Invites Innovation with New Developer Portal 0
    2014-08-29 Game of Drones: Google Tests Drones in Australia as Amazon Heads to India 0

    tech style (1)

    Date Title Comments
    2014-09-05 Geek Chic: Wearable Tech on the Runway at New York Fashion Week 0

    that's entertainment (2)

    Date Title Comments
    2014-08-28 Central Perk Pops-Up for Friends' 20th Anniversary 0
    2014-08-25 Emmys are a Golden Opportunity for Brands to Test New Social Strategies 0

    trademark wars (6)

    Date Title Comments
    2014-09-19 Trademark Watch: Taylor Swift, Apple, Spanx and more 0
    2014-09-16 Trademark Watch: Honey Badger Don't Care, Fish Sauce Wars and more 0
    2014-09-05 Trademark Watch: Deadmau5 vs. Disney, Twitter vs. Twitpic and more 0
    2014-09-04 Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom 0
    2014-08-29 Trademark Watch: Ice Bucket Challenge, Hershey, High Times and more 0
    2014-08-22 Trademark Watch: Coinye Gets Caught, Seattle's 12, Washington ____ and more 0

    traveling brands (2)

    Date Title Comments
    2014-09-08 Southwest Wears Its Heart On Its Sleeve with New Livery, Brand Experience 0
    2014-09-01 Staying Small: Boutique Hotel Brands Risk Losing Culture in Expansion 0

    week in review (5)

    Date Title Comments
    2014-09-19 Top 10 Stories of the Week: Scottish Brands Vote No, Coke Surge and more 0
    2014-09-12 Top 10 Stories of the Week: Apple, Starbucks, HBO and more 0
    2014-09-05 Top 10 Stories of the Week: Arthur Andersen, A&F, Elvis and more 0
    2014-08-29 Top 10 Stories of the Week: Unilever, Burger King, Nestlé and more 0
    2014-08-22 Top 10 Stories of the Week: ALS and Brands, P&G, Gen Z and more 0


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