tech wars
Posted by Ben Berkon on January 29, 2010 12:42 PM
If you’re looking for a product that offers the functionality of a computer while also serving as an e-reader, it’s hard to deny that Apple’s iPad isn’t the premiere product. However, if you’re just looking for an e-reader, Amazon’s Kindle might be your most prudent option – at least that’s what Amazon is saying.
While Apple's iconic leader Steve Jobs effectively proclaimed the demise of the Kindle by stating, “We're going to stand on their shoulders and go a little further,” not everyone agrees with his prediction.Continue reading...
brinksmanship
Posted by Ben Berkon on January 28, 2010 05:39 PM
Most of the world was amped for Apple’s official iPad announcement yesterday – except for one company: Fujitsu. The Japanese-based electronics company claims that Apple not only stole the idea for the iPad, but also it isn’t even first in line for the trademark rights either.
Just as a comparison, Fujitsu’s iPad – which retails at $2,000 – debuted in the United States in 2002, runs on Microsoft’s CE.NET operating system, features a 3.5-inch color touch-screen, Intel processor, Wi-fi and Bluetooth connections, and also supports Skype VoIP technology.
On the other hand, Apple’s iPad – which retails at $499, $599, $699, and $829 (depending on GB and 3G plans) – runs on a Mac OS X variant, features a 9.7-inch color LED backlit glossy multi-touch screen, 802.11n Wi-Fi, Bluetooth 2.1 + Enhanced Data Rate (EDR), and 3G cellular is an available add-on.Continue reading...
tech style
Posted by Ben Berkon on January 28, 2010 10:44 AM
Advances in digital technology and related platforms typically involve music, movies, film, and other categories associated with media and information. But GE and Philips envision an entirely different future for the digital revolution: the $100 billion light bulb industry.
That vision is centered on energy efficiency, and both brands plan to abandon the traditional bulb for LED (light-emitting diode) bulbs, a comparatively cheaper light-emitting source that utilizes the same technology as computer chips.Continue reading...
brand roadmaps
Posted by Ben Berkon on January 26, 2010 03:14 PM

While many thrilled fanboys eagerly await the debut of Apple’s tablet tomorrow, professionals in the print media industry are bracing for the ballyhooed arrival of what many in the business equate with certain death.
However, print media brands -- The New York Times, Hearst, Condé Nast, and Time, for example, -- may want to relax, at least a little bit. A person acquainted with the Tablet and Apple’s marketing plan, said of CEO Steve Jobs, “He believes democracy is hinged on a free press and that depends on there being a professional press."Continue reading...
next steps
Posted by Ben Berkon on January 26, 2010 12:16 PM

Checking or posting on Twitter has become a habit for more than twenty million people every month.
While the social networking site has enjoyed a tremendous level of success, its number of visitors hasn’t changed much since the month of June -- and hasn’t quite reached the impressive heights it achieved in August. It would almost be taboo to use the words “Twitter” and “peaked” in the same sentence -- but could it actually be true, and is it much of a surprise?Continue reading...
tech champs
Posted by Ben Berkon on January 25, 2010 03:45 PM
After years of success on home gaming systems, the Grand Theft Auto series is finally on the iPhone.
Grand Theft Auto: Chinatown Wars, the latest installment of GTA, places gamers in the body of Huang Lee, the vengeful son of a gang leader, who is on a quest to destroy and kill everything that steps in his path.
More importantly, it puts the popular game in the hands of iPhone users. So, from now on, when people ride the subway, fly to Paris, or sit in the back seat of a crowded beach-bound car, they will have more gaming options to choose from. How nice, right? But make no mistake. This is about more than entertainment.
This is about the very essence of human interaction.Continue reading...
brand trainwrecks
Posted by Ben Berkon on January 22, 2010 04:21 PM

Air America Radio, the progressive Democratic radio network, announced today that it has filed for Chapter 7 bankruptcy, and will immediately cease its programming.
In a press release, executives cited “difficult times,” “lack of funding,” and other economically based reasons for the collapse of the once promising left-wing station, which launched in 2004.
Even though on the surface, its economic shortcomings are valid, there is another reason for its collapse -- the radio waves to the right. Despite featuring the likes of former comedian-turned-Minnesota Senator Al Franken, and current MSNBC personality Rachel Maddow, Air America stood little chance trying to replicate the success and popularity of right-wing radio.Continue reading...
brand slander
Posted by Ben Berkon on January 22, 2010 11:20 AM

The rivalry between Weight Watchers and Jenny Craig took an ugly turn this week, with Weight Watchers filing a lawsuit against Jenny Craig over “deceptive claims.”
The lawsuit came about after Jenny Craig aired a commercial alledging that its weight loss program enabled customers to lose more than two times as much weight as Weight Watchers’ participants.
The commercial's claim, however, was not supported by scientific proof, despite the pseudo laboratory and scientific atmosphere in the commercial. Yet one has to wonder if Jenny Craig's assertion is really the only feat of deceipt incurred or dispensed by either of these brands.Continue reading...