Interbrand IQ: The Best Asian Brands Issue

rss

tech champs

It Doesn’t Matter If It’s Called The iSlate Or iPad, iWant It Now

Posted by Ben Berkon on January 21, 2010 04:11 PM

Ever since Apple announced in 2009 that it was going to release a tablet in 2010, fanboys have been talking non-stop about the revolutionary specs, potential release date, and of course the name of the product. Apple has been pondering the latter too.

The stylistic computer company has been toying with two names for its first leap into the tablet market, considering both the “iSlate” and the “iPad.” However, one has to truly wonder -- does it actually matter which name it chooses?Continue reading...

More about: , , , ,

brand loyalty

Can Nestlé Survive Without (Cookie) Dough?

Posted by Ben Berkon on January 20, 2010 02:08 PM

This shortage of dough is something not even Ben Bernanke could control.

Nestlé announced last week that its refrigerated cookie dough -- chocolate chip, oatmeal raisin, and many others -- might be in temporary supply due to E. coli contamination.

The popular sweets company is taking the precautionary measure since more than 70 people were reportedly infected with E. coli, and its dough facility in Danville, VA, tested positive for the bacterium as well.

The cookie dough situation, however, is unique in comparison to past E. coli recalls.Continue reading...

More about: , , ,

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein