brand news

Brands to Watch: Adidas, Borders, Polo & more

Posted by Chana Mayefsky on August 10, 2011 06:00 PM

Brands to Watch

Adidas reintroduces Originals in new campaign.

Apple officially exceeds Exxon to take the biggest market cap crown.

Borders and Waldenbooks brand auction is now scheduled, with bids due by Sept. 8.

CBS sees "EcoAd" unit gain traction.

Cisco shares soar as company earnings beat analyst projections.

Facebook traffic declines in the U.K.

Gap expands Athleta brand with bricks-and-mortar stores.Continue reading...

brand news

In the News: BlackBerry, Marriott, Vudu & more

Posted by Chana Mayefsky on August 10, 2011 09:00 AM

In the News

Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.

AT&T bid for T-Mobile faces California review.

Baidu shuts down Twitter-like service in China.

Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.

BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.

Disney CEO Bob Iger seeks "great characters, great stories."

Kate Moss-inspired web ad banned in the U.K.Continue reading...

brand news

Brands to Watch: Facebook Messenger, Samsung, Wendy's & more

Posted by Chana Mayefsky on August 9, 2011 06:00 PM

Brands to Watch

Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.

Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.

Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.

Facebook rolls out mobile Messenger feature.

Ford manages expectations of eager Focus electric car buyers.

Hero MotorCorp unveils brand identity.

J&J reaches agreement with U.S. on Risperdal charge.Continue reading...

brand news

In the News: AOL, Comcast, GM & more

Posted by Chana Mayefsky on August 9, 2011 09:00 AM

In the News

AOL reports earnings, says brand has taken a "meaningful" step forward.

Budweiser tops beer advertising effectiveness ranking.

Channel 4 tests interactive advertising.

Comcast and DirecTV spat continues.

Disney theme parks concerns investors.

Facebook and Twitter users rally to clean up U.K. riots.

Fred Perry to release Amy Winehouse's final designs early.Continue reading...

brand news

Brands to Watch: AIG, BlackBerry, Spotify & more

Posted by Chana Mayefsky on August 8, 2011 06:00 PM

Brands to Watch

As Dow closes down 634 points, the S&P downgrade of U.S. probed by Congress.

AIG sues Bank of America and its subsidiaries, Merrill Lynch and Countrywide.

BlackBerry cringes at association with U.K. riots, as violence continues to escalate.

Spotify reportedly has 1.4 million U.S. users, and now valued at $1.1 billion.

BMW leads global luxury auto brand sales through July, followed by Audi.

CenturyLink brand launches in former Qwest markets.Continue reading...

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

viral buzz

Viral Video of the Week: Nissan's Damned Pony Jingle Will Haunt Your Dreams

Posted by Chana Mayefsky on August 5, 2011 06:01 PM

Nissan Brazil's "Damned Pony" campaign (the Nyan Cat of the horsepower world) has made the video above — which has zipped past 6 million views since it was uploaded on July 29th — one of the top-searched YouTube videos worldwide for the week. Watch through to the end, and then click below to watch the English subtitled translation.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia