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campaign tactics

Telebrand's Founder Looking For Next American Inventor

Posted by Deborah Dunham on March 4, 2010 03:51 PM

For all the wanna-be inventors out there, the “As Seen on TV” infomercial king, AJ Khubani, is holding auditions for the next hottest egg slicer, singing bird clock, fog-free shower mirror or other must-have product to sell on late-night TV.

In true American Idol style, Khubani is taking his quest on the road. Visiting several cities across the country, a panel of judges is giving everyone from toilet brush entrepreneurs to vibrating rake inventors a chance to convince them why Americans simply cannot live without their product.

In a time of emerging social media, why all the buzz over infomercials? For one thing, with an estimated increase of 10 percent of businesses using direct response TV, many small companies are thriving according to an article published in the Wall Street Journal last year.Continue reading...

social media

Facebook Launches Aggressive Advertising In Middle East

Posted by Deborah Dunham on February 26, 2010 11:10 AM

With over 400 million active users, the world’s most popular social networking site has set its sights on the Middle East in an attempt to capture more of the Arab market.

In what they described as a “massive” opportunity, Facebook has announced its partnership with the Middle East digital advertising firm, Connect Ads, to launch acquisition campaigns similar to what they did in Europe and Asia. This time though, the socially conservative Arab market will dictate more of their strategy as Facebook looks to expand on its existing Arab customer base of 10 million users.

Acknowledging that they need to be culturally sensitive where strict government controls typically block websites and communication around political, religious, and moral issues, Facebook’s strategy head for Europe and the Middle East, Trevor Johnson, told the Associated Press, "It's whether or not we can continue to deliver on the local market experience people expect, but within the rules and regulations. That's one of the biggest challenges, is building that side of things."Continue reading...

truth in advertising

Brand Tactics: Ski Resorts Tweet And Blog Their Way To New Customers

Posted by Deborah Dunham on February 24, 2010 03:10 PM

Want the latest ski report? There’s an app for that. The snow forecast? Look for a Tweet. Or how about the latest extreme snowboarding video? Check YouTube.

Making its way into the high-end resort industry, social media – as reported on Mashable.com – is now being used to appeal to the socially conscious crowd. Ski resorts, in particular, are well positioned to communicate and sell their brand via every new media tool from websites to Facebook, Twitter, YouTube, iPhones, and Flickr.

Not only are we seeing a shift in resort presence on the socialsphere, some companies are dramatically shifting their advertising dollars towards this medium too. For example, world-famous Vail is so convinced that social media is the way to go, it has reallocated 80 percent of its marketing budget to this realm. That’s a huge shift away from traditional print, radio, and TV advertising methods that ski resorts have always depended on.Continue reading...

customer relationship management

Scout Labs Rolls Out Real-Time Market Research

Posted by Deborah Dunham on February 17, 2010 04:15 PM

Want to know what your consumers really think? Track their tweets. For companies that want real-time, real honest feedback, Scout Labs has just rolled out an updated version of its web-based service that scours the Internet in search of the latest buzz around your brand.

Designed for corporate marketing departments or agencies that want to keep tabs on the tweets, blogs, Facebook posts or media articles written about them, Scout Labs delivers all of this on a comprehensive, customized dashboard that can be viewed online or sent via email alerts. Users also receive photos, videos and forum discussions pertaining to their brand. And it’s not just their own product they can track – users also receive recent news articles on their industry and competitor brands.Continue reading...

health fallout

Branded Generic Drugs Becoming Big Business Overseas

Posted by Deborah Dunham on February 16, 2010 12:55 PM

Pharmaceutical companies are becoming highly recognized today by adding their names to generic drugs.

While a branded generic medicine may seem counterintuitive, it’s actually a revolutionary new approach that is keeping the bottom line high for many drug companies.

In order to understand this strategy, it’s important to remember why generic brands are able to offer products at a low cost in the first place. It’s not because associating a name adds to the expense, it’s all of the other marketing and advertising that go along with it. Pharmaceutical companies can spend millions of dollars every year promoting their brands – which ends up getting passed along to consumers and their wallets. But simply putting a company name on a drug – without all of the hype – can go a long way towards increasing consumer confidence and company revenue.Continue reading...

social media

Are Brands Still Anti-Social With Social Media?

Posted by Deborah Dunham on February 12, 2010 05:11 PM

Social media is quickly becoming just as relevant, if not more so, than traditional media, but are brands – and their advertising campaigns – keeping up?

Savvy marketers know how to balance defined, actionable goals with the inherent flexibility needed to achieve them. But in the brave new world of social media where the possibilities for both success and failure are overwhelming, competing brands are quick to recognize the success of others, and implement similar objectives. When this happens, however, brands begin to lose their edge, uniqueness, and focus.

Establishing a presence on Facebook, Twitter, YouTube, Delicious, FourSquare or blog posts isn’t enough. Brands must back up their social tools with timely, influential content that consumers will respond to – content specific to particular brands distributed via various forms of online platforms from videos and interactive images to networking groups and empowered brand advocates. Does this sound familiar?

It should. Here comes that word we all hate to love: synergy.Continue reading...

social media

Google Buzz Has Critics Buzzing

Posted by Deborah Dunham on February 11, 2010 02:35 PM

Amidst the land of email, tweets, status updates, text messages, and IM’s comes yet another social networking tool – this time from Google.

In a quest to capture more of the social web market share, the Internet search leader has launched Google Buzz – a new networking service for their Gmail customers which gives users an opportunity to network and share updates, photos, and videos with their current email contacts through their computer, hand-held device and mobile phone.

And even though Buzz was just announced yesterday, it already has fellow industry techies buzzing about the potential for customers to get stung with this service.

With no separate set-up or establishment of a new friend list required, Google Buzz allows consumers to automatically share updates with the people they already email and chat with the most. Similar to Facebook, users can communicate with one person or their entire network at a time.Continue reading...

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health fallout

UpLiv.com Offers Stressed Women Online Alternative To Bubble Bath

Posted by Deborah Dunham on February 10, 2010 01:37 PM

There’s no doubt that work, family, kids, and a down economy are bringing more stress than ever to women. What is doubtful, though, is how far they are willing to go to relieve that pressure. A night out with the girls, a pedicure, or a meditation class are proven and inexpensive ways to relax the body and mind. But how about paying $566 a year for an online stress management program? The folks behind Upliv.com are hoping women will do just that.

Scheduled to be rolled out later this month, Upliv is the newest online subscription targeted to women. The monthly membership includes customized stress relief techniques based on results from an online stress analysis that measures each woman’s level of tension and what areas of her life – career, finances, or relationships – are most responsible for this strain. Women then receive weekly targeted articles, instructions, and relaxation strategies.Continue reading...

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