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fashion therapy

Valentino Opens 3D Virtual Museum

Posted by Jennifer Bassett on December 7, 2011 02:41 PM

This week in New York, Italian fashion icon Valentino Garavani unveiled a first-of-its-kind virtual museum at the Museum of Modern Art. An ode to the designer's iconic fashion design, it's the world's first virtual fashion museum.

The launch event was live-streamed on YouTube and featured a maniacally enthusiastic Anne Hathaway as host. Presenters included Valentino, his business partner Giancarlo Giammetti, Google Art Project’s creator Amit Sood, and Italian Vogue editor-in-chief, Franca Sozzani. A sleepy-looking Hugh Jackman jumped on stage for the virtual “ribbon cutting.”

Giancarlo explained that the 3D museum was originally conceived as “an idea space." Google Art Projects, which had been working on virtual museums for the National Gallery, MoMA, Uffizi, Tate Britain, and France's Palace of Versailles, became involved after Valentino reached out with his initial ideas.Continue reading...

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brand news

Brands to Watch: YouTube, 4Chan and Microsoft

Posted by Jennifer Bassett on May 9, 2011 06:00 PM

Brands to Watch

YouTube expands movie rental service with 3,000 NBC Universal, Sony Pictures, and Warner Brothers titles.

Tumblr gets more social with share button. Meanwhile, Tumblr says today's rumored 4Chan attack was really hardware failure.

Maker’s Mark launches first TV ad campaign.

Microsoft opens a PC store in user’s home.

All Prius models will be plug-in starting 2014.

Bristol Palin lands own reality show.

IHOP launches frozen foods to be sold at Wal-Mart.Continue reading...

literary brands

Timbuktu Spearheads iPad Apps for Kids

Posted by Jennifer Bassett on April 12, 2011 03:00 PM

Yesterday saw the launch of Timbuktu: the first iPad magazine for kids. The inaugural issue is now available for free through iTunes.

The magazine, which aims to present kids with news using colorful graphics, simple language, and sound, joins numerous apps targeted to children on the market. Indeed, since its launch, one of the iPad’s unforeseen positive surprises has been its use as a helpful interactive learning tool for kids. The device is even being used as a tool to educate children with autism.Continue reading...

response mechanism

NeuroFocus Puts Neuromarketing Top of Mynd

Posted by Jennifer Bassett on March 23, 2011 12:00 PM

This week, neuromarketing firm and Nielsen partner, Neurofocus, unveiled what it's calling the world's first wireless full-brain EEG-tracking headset, designed to capture brainwave activity, at the 75th Annual Advertising Research Foundation conference. Attendees were invited to its booth to demo the product (right) and chat with NeuroFocus CEO, Dr. A.K. Pradeep.
NeuroFocus, one of the leading neuromarketing experts, is already doing intriguing work for some of the world’s top companies. Pradeep was at the ARF event in New York to showcase Mynd and talk up his firm's methods, which he says are the answer to the flaws that many marketers find in focus groups.

The device took three years to produce, and as Pradeep describes it, the company already has ambitious plans for its use—from consumers donning the headset at home, perhaps using it to sync their mood with their TV viewing options, to medical-related research.Continue reading...

package design

Wine That Loves Rock 'N' Roll

Posted by Jennifer Bassett on January 15, 2010 03:20 PM

A new company called Wines That Rock has introduced a wine series inspired by classic rock album art. Although Wines That Rock's founders, Ron Roy and Howard Jackowitz, have no experience in wine, they are banking that their attractive labels will garner shoppers’ attention.

The first three to launch are Forty Licks Merlot, Woodstock Chardonnay, and The Dark Side of the Moon Cabernet Sauvignon. While the labels vary from the original album jackets, all three are unmistakably imprinted with each album’s signature look.

If the current branding landscape is any indication, Roy and Jackowitz, are not the only ones to be taking cues from classic rock album art. As many design blogs have noted (citing Coley Porter Bell’s logo for the Museum of London) one of 2009’s big logo trends was the psychedelic pop background. Other brands that demonstrated this trend in 2009 include, Sunkist, which got a new retro update this year.Continue reading...

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