lather, rinse, rebrand
Posted by Jennifer Wright on December 28, 2009 11:56 AM
The Zap, Pows, and Kabooms often seen in comic books are about to be drowned out by a distinctly feminine roar. Marvel Comics has just announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women.
It’s a subtle rebranding effort to help Marvel shake off their boy’s club image. Marvel has been accused of being sexist in the past, particularly in regard to their sexy Marvel Diva publication (video above), and the brand is eager to make itself appear more female friendly.Continue reading...
Posted by Jennifer Wright on December 16, 2009 04:04 PM
Given the abundance of brands in Lady Gaga’s videos, it would appear that certain companies have special access to the fame monster. Lady Gaga has always had a bit of a flirtation going with advertisers -- in the past Companies like Campari and Bwin.com have been prominently featured in her videos. However, her latest Bad Romance video indicates that the pop star's dalliances with brands has turned into a full-blown love affair.Continue reading...
Posted by Jennifer Wright on December 15, 2009 02:39 PM
Chris Brown’s antics in the past year have not been good to his brand -- at least, not if the brand he is trying to create is one that resonates a calm, cool, and collected inner soul.
Tabloids are speculating once again that he may have anger management issues. However, this time, the target of his ire was megabrand Wal-Mart, who failed to stock Brown's new album, Graffiti, in one of its stores. Brown lashed out via Twitter:
"I'm tired of this s***. Major stores are blackballing my CD. What the f*** do i gotta do... "WTF... yeah i said it and i ain't retracting s***…I'm not biting my tongue about s*** else... the industry can kiss my ass."Continue reading...
Posted by Jennifer Wright on November 17, 2009 02:40 PM
The American Family Association appears to be under the impression that the Gap is stealing Christmas. Why? Because the Gap’s holiday ads use terms like "Go Christmas, Go Hanukkah, Go Kwanzaa, Go Solstice!"
The AFA, the organization founded in 1977 as the "National Federation for Decency" by ultra-conservative Rev. Doug Wildmon, called for a two-month boycott of Gap, Banana Republic and Old Navy:
Gap has refused to use the word Christmas in its television commercials, newspaper ads and in-store promotions despite tens of thousands of consumer requests to recognize Christmas as well as repeated requests from AFA to do the same.Continue reading...
Posted by Jennifer Wright on November 16, 2009 06:22 PM
American Apparel appears resolutely determined to remain top banana in the shock department. Their latest ad – which promotes layering clothing in an image with a model’s nipples exposed – has raised a few eyebrows.
It is shocking that people continue to be surprised by these lapses. American Apparel has made its embrace of the decadent lifestyle central to their brand image, with provocative billboards depicting ambiguous -- but clearly sexual -- scenes in visible locations in New York and Los Angeles.Continue reading...
Posted by Jennifer Wright on November 11, 2009 03:49 PM
You would think bread manufacturers had a pretty good brand going. Indeed, some might say the only thing better than bread is sliced bread. After all, bread is delicious. And it’s useful when making a sandwich. However, apparently, the tried-and-true tactic of marketing bread as “something pleasurable to eat” wasn’t working well enough (maybe we can blame Atkins).
Wonder Bread is intent on making bread “fun for the whole family.” Their website notes: “Is a bread tie just that? Maybe. Unless you close your eyes and imagine. Then suddenly, it transforms into a ring for your daughter's hand. Or maybe even the solution to a rainy Sunday afternoon.” (Your daughter is going to have to have an attention span which allows her to mesmerized by her new bread tie ring for a very long time).
But then, Wonderbread has nothing on bread slippers – they’re so much more exciting than that old bread tie ring.Continue reading...
brand of crazy
Posted by Jennifer Wright on November 9, 2009 04:33 PM
Stalin – he gave woman equal rights in Russia! Admittedly, that also meant the right to be massacred horribly as a portion of the 20 million people he purged. But it would seem the Russian government would have you focus on the former rather than the latter. To that end, they’re holding discussions with PR firms, looking to rebrand Stalin as kind of a good guy, according to EUobserver.
In addition to taking pitches on how to generally improve the image of Russia abroad (clue: this is not the right way to go about it), Russian state-run news agency RIA Novosti reportedly met with PR firms in Brussels to hear ideas for a campaign to rehabilitate Stalin. RIA Novosti denies the reports, but acknowledges working with an agency mentioned in the story, RJI Companies:
RIA Novosti has not launched any new project on Russia's image; the agency conducts its current activities with the aim of holding a variety of news and expert events in foreign countries and the former Soviet Union, as well as in Russia.
But according to EUobserver, Moscow-based newspapers such as Novaya Gazeta claim that the campaign is already underway in Russia.Continue reading...
Posted by Jennifer Wright on November 9, 2009 10:13 AM
“Sexiness for everyone. Everywhere.” It’s a very appropriate tagline for a lingerie company – though one that viewers aren’t often apt to consider the implications of. That may be why the recent advertisement for the German online lingerie store Liaison has caused such controversy.
The ad opens with a beautiful woman putting on underwear and dressing. Rhythmic Middle Eastern music plays, but it all seems like a fairly standard advertisement. Until, in a twist at the end, she puts on her burka.Continue reading...