Revolte-ingly Named Cars May Not Fly

Ever since cars began coming in more than just black, we've seen some fascinating approaches to car-naming. Citroën’s new Revolte (or REVOLTe) is no exception.

Released at the IAA Frankfurt Motorshow, the model is getting as much press for the name’s obvious, and somewhat problematic, associations as for the design of its retro, “ultra-chic” (and very purple) 2CV throwback.

Finding a model name that works around the world isn't easy. Before people can assess the product or design, they've heard the name. And if the product falls short, an odd name provides an easy opportunity for snark.Continue reading...