2014 Brandcameo Product Placement Awards

brand bites

Purina Cat Chow Launches Free "Cat Cabs" in NYC (VIDEO)

Posted by Peter Feld on August 17, 2012 05:48 PM

We thought we'd seen everything but this promotion is in a whole new LOLcategory. From the YouTube description:

The Purina Cat Chow "Cat Cabs" hit the streets of New York City last week to give free rides to any cat person who was willing to share their cat relationship story. These are just a few of the great stories that were collected! 

Have a story to share? Visit www.yourcatstory.com to participate

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brand extensions

Brandchannel's Mark J. Miller On CNBC: Ikea's Hotel And Other Brand Extensions (VIDEO)

Posted by Peter Feld on August 17, 2012 05:17 PM

Mark J. Miller, who wrote about Ikea's new European foray into the hotel business yesterday, discussed this and other best and worst brand extensions on CNBC's Street Signs yesterday.

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week in review

Top 10 Stories of the Week: Progressive Insurance To London 2012

Posted by Peter Feld on August 17, 2012 04:37 PM

Our most-read blog posts of the week:

#1 Progressive Insurance PR Nightmare Progressing Unabated

#2 Lululemon's Little Sister Tests the Waters in America

#3 London 2012: McQueen, Burberry Lead Closing Ceremony Nod to British Fashion

#4 The Landmark Facebook Ruling That "Rocked" Diageo

#5 London 2012: Adidas Wraps Olympics With David Beckham-Directed Video

#6 Lego Brand Turns 80 With Animated Short Film

#7 Did Annoying Genius Ads Take a Bite Out of Apple Brand?

#8 Lady Gaga's Little Monsters Social Network Reinvents Personal Branding

#9 Brand It Like Beckham, From H&M Statues to Sainsbury's Paralympics Ambassador

#10 Domino's Tilts for New Logo and "Theater"

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that's all, folks

Yellow Pages: The Literal Doormat of Print Advertising?

Posted by Peter Feld on April 10, 2012 01:14 PM

AT&T has bailed out of the yellow pages market, unloading a majority of its stake to a private equity firm, Cerberus Capital Management, for just under $1 billion. As Ad Age's Bradley Johnson observed:

That AT&T, a powerhouse in mobile phones and high-speed internet services, couldn't find a way to make its yellow-pages unit into one of the dominant, rapid-growth, go-to local-digital plays shows the tough realities of this market.

But while Yellow Pages are shrinking for obvious reasons -- who looks up a number in the phone book anymore? -- it's easy to overlook the underlying economics: revenue last year was $3.3 billion -- a 16-percent decline, to be sure, but still a lot of money, with potential to bottom out at an acceptable level that can be profitable once the private equity types perform their Invasion of the Body Snatchers act on the company. Continue reading...

when brands collide

Behind Vice and Intel's Creators Project Partnership

Posted by Peter Feld on October 17, 2011 03:47 PM

It's no longer a shock that bad-boy media brand Vice would partner with Intel in The Creators Project, a global tech arts and music festival that touched base in New York this past weekend for the second straight year. Following an equally unexpected partnership with CNN, Vice is quickly becoming as known for its establishment allies as for its still-edgy editorial content (its infamous "Dos and Don'ts"; photo sets of undressed models smoking marijuana, etc.) featured in print and online (it recently relaunched at the newly acquired Vice.com domain).

Though brandchannel's Abe Sauer dismissed the Vice-Intel partnership last year as evidence the brand had become (borrowing co-founder Shane Smith's words) an "old, fat man," it was clear from the lines of attractive, upscale hipsters waiting patiently for wristbands that Vice still has more than enough credibility to curate a crowd. And as Sauer then noted, the high-profile alliance is part of a conscious strategy to demonstrate Vice can transfer its "edge" onto an established brand like Intel. Continue reading...

brand news

In the News: iPhone 4S, Hulu, News Corp & more

Posted by Peter Feld on October 14, 2011 08:55 AM

Apple fans camp overnight to buy new iPhone 4S, with co-founder Steve Wozniak first in line.

Etsy's revised privacy policy includes increased use of real names.

Gap to shutter one in five U.S. stores while expanding abroad.

Google beats expectations with strong earnings despite weak economy.

Hulu stops looking for a buyer.Continue reading...

logo-a-gogo

Virgin Media Unveils New British Logo Incorporating the Union Flag

Posted by Peter Feld on October 13, 2011 10:50 AM

It may be hard times ahead for England, along with the rest of Europe, but Virgin Media's new UK logo is bursting with British pride. The company, who worked with creative agency Start JudgeGill, will roll out the logo this weekend as part of a promotion with TiVo.

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brand news

In the News: Apple, WSJ Europe, Toyota & more

Posted by Peter Feld on October 13, 2011 08:58 AM

In the NewsAir Canada avoids strike for now; hits union with labor-board unfair practices complaint.

Apple defeats Samsung in Australian tablet patent case; prepares to offer movies over the "cloud."

Carrefour cuts its profit targets.

Citigroup's Vikram Panda ready to talk with Occupy Wall Street protesters; calls their concerns "completely understandable."

JPMorgan profits sink.Continue reading...

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