Posted by Sara Zucker on April 6, 2010 07:05 AM
Toyota may pay $16.4 million due to faulty pedals. [LA Times]
A past owner could save Publisher's Weekly. [Daily Finance]
CareerBuilder still faces flack for its Super Bowl commercial. [NY Times]
Ikea helps Oxygen promote its reality show. [Brandweek]
Casa Sanchez offers tacos in exchange for tattoos. [Consumerist]
Easter purchases helped boost revenue for Walgreens. [AP]Continue reading...
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Posted by Sara Zucker on April 5, 2010 06:35 PM
Rolls-Royce adds to its image with the new Ghost. [CNN Money]
Airlines are getting better at fixing flight issues. [NY Times]
Vitaminwater promotions now target heavy drinkers. [WSJ]
Pantene launched a questionable new contest. [BrandFreak]
Posted by Sara Zucker on April 5, 2010 02:52 PM
Rapper Dr. Dre has teamed up with the Boston Red Sox on a pair of baseball-themed headphones. The collaboration may seem a bit odd as consumers can now listen to Dre's music through his self-designed headset while also touting their love for the Red Sox – but the partnership actually makes perfect sense.
While Dre first teamed up with Monster Cable Products in 2008, their latest creation, termed The Beats, represents the duo's latest venture into athletics-themed memorabilia. The Beats are also the first product accessible to average consumers and retail for $350 a pair. Past versions were specifically designed for celebrities such as basketball players Lebron James and Kobe Bryant. However, last night The Beats were revealed to sports fans at Fenway Park's Opening Day celebration.Continue reading...
Posted by Sara Zucker on April 5, 2010 08:17 AM
Despite what CEO Dov Charney has said to reporters, American Apparel can officially join the ever-growing list of retailers struggling in today's recession. Consumers are simply shying away from expensive products. American Apparel, with its signature jersey t-shirts costing an average of $20, is poised for trouble.
The American Apparel brand has had its fair share of problems this year, including employment issues with illegal immigrants. A discovery from US Immigration and Customs Enforcement forced the company to fire over 2,000 unauthorized workers. Such a loss affected production and led to the retailer's plummeting value – at $3.16, its stock has decreased by more than 50 percent since this time last year.Continue reading...
Posted by Sara Zucker on April 5, 2010 07:39 AM
The iPad launch day arrived and consumers lined up. [Washington Post]
Apple saw more sales than previously estimated. [Bloomberg]
Coachella promotes its concerts with an iPhone app. [LA Times]
Dr. Dre and the Red Sox created themed headphones. [Boston Herald]
Americans eat more prepackaged foods than fresh. [NY Times]
Old Spice takes a cure from Axe and gets physical. [BrandFreak]Continue reading...
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Posted by Sara Zucker on April 2, 2010 03:31 PM
Old Navy entices consumers with tote bags. [BrandFreak]
Books-A-Million gets into the frozen yogurt market. [Daily Finance]
Court deems eBay innocent in Tiffany & Co. case. [WSJ]
Japan-based companies want greater exposure. [NY Times]
Posted by Sara Zucker on April 2, 2010 07:56 AM
DirecTV can now track police information. [Consumerist]
Apple should update censors for its iTunes material. [Boston Herald]
Verizon is slashing Palm Pixi and Pre prices. [NY Times]
Dov Charney disagrees, but American Apparel is doing poorly. [LA Times]
GameSpot, Univision join forces for a new gaming site. [Adweek]
Jennifer Hudson is the new face for Weight Watchers. [AP]Continue reading...
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Posted by Sara Zucker on April 1, 2010 06:03 PM
Starbucks pranks consumers with "more sizes." [Starbucks]
More brands are finding e-mail helpful for marketing. [Brandweek]
Sustainable seafood was a poor choice for Trader Joe's. [Daily Finance]
Hulu may launch a subscription service to increase revenue. [Consumerist]