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brand news

Headline Roundup: Mayor Of Tasti

Posted by Stephanie Startz on January 14, 2010 08:43 AM

Avon's little sister, Mark, reaches youth market through old and new: Direct sales and digital media. [NY Times]

Tasti D-Lite rewards Twitter and Foursquare users with card points based on mentions, checkins. [AdWeek]

Honda to offer Acura hybrids. [Bloomberg]

Ford may offer Lincoln brand overseas as a luxury vehicle. [MotorTrend]

Premier Foods, the UK's largest food producer, see 2009 sales reach £2.6 billion. [Times of London]

GM will halt production on Hummer until the sale to Chinese company is finalized. [NY Times]Continue reading...

brand hacks

Headline Roundup: Auto Show And Tell

Posted by Stephanie Startz on January 13, 2010 08:51 AM

Google may stop complying with Chinese Internet censorship requests and shut down operations due to cyber attack. [NY Times]

Conan O'Brien rejects 12:05 timeslot, prepared to leave NBC. [NY Times]

Toyota to introduce two new Scion vehicles in 2010. [WSJ]

Nintendo Wii game console to stream Netflix movies. [NY Times]

Football sponsors launch digital initiatives in preparation for the summer World Cup. [WSJ]

Ferrero abandons Cadbury bid. [Times of London]Continue reading...

close of business

Around The Web: Moving On

Posted by Stephanie Startz on January 12, 2010 06:21 PM

Intel and Microsoft collaborate on in-store facial recognition ads. [Econsultancy]

Wonder Bread designs an application for building better sandwiches. [BrandFreak]

Quiznos employs WongDoody to promote "The New Quiznos." [AdWeek]

Richard Beckman, CEO of Fairchild Fashion Group, resigns. [NY Post]

Conan O'Brien wants to end his contract with NBC. [NY Times]

brand news

Headline Roundup: Expansions, Contractions

Posted by Stephanie Startz on January 12, 2010 08:03 AM

Fiat denies rumors of Alfa Romeo sale, reinforces stakes for brand in 2010. [NY Times]

"Google" declared word of the decade. [WSJ]

Toyota to expand Prius brand. [CNNMoney]

Tesco beats Christmas sales expectations. [WSJ]

Intel, Microsoft creating interactive digital ads. [WSJ]

Coca-Cola focuses on low-income consumers in India. [Warc]Continue reading...

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Around The Web: Trashed

Posted by Stephanie Startz on January 11, 2010 06:20 PM

H&M's trashgate ignites on Twitter, other social sites. [Econsultancy]

Domino's Pizza gets a wag of the finger from Stephen Colbert. [BrandFreak]

200-year old Peugeot introduces tweaked logo, visual identity. [Brand New]

Levi's collaborates with New York boutique Opening Ceremony on a spring capsule collection. [Racked]

brand news

Headline Roundup: Late Night Wars

Posted by Stephanie Startz on January 11, 2010 10:10 AM

Heineken to purchase Femsa's beer unit for $7.6 B. [NY Times]

Goldman Sachs may donate portion of executives salary to charity. [NY Times]

Win-win: Online communities boost sales of weight loss programs, weight loss. [BrandWeek]

NBC confirms rumors of late night shakeup, Jay Leno moves to 11:30. [NY Times]

Conan O'Brien may jump to another network. [WSJ]

Ferrero joins the fray in bid for Cadbury. [Times of London]Continue reading...

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Around The Web: A Thirst For Social Media

Posted by Stephanie Startz on January 8, 2010 08:10 PM

Who needs an app? Google introduces Near Me Now to its mobile homepage. [Econsultancy]

Jelly maker JM Smucker has become a coffee power house. [DailyFinance]

Facebook-flavored Vitamin Water? Tastes like friends? [Consumerist]

Fox is making moves to court Conan O'Brien. [Business Insider]

brand news

Headline Roundup: Your Ad Here

Posted by Stephanie Startz on January 8, 2010 08:11 AM

Spyker makes another bid for Saab. [NY Times]

BMW, Coke, Sony-Ericsson may take advantage of UK product placements. [BusinessWeek]

Tide's new ad campaign focuses on frugality, cleanliness. [NY Times]

Virgin moves into retail banking. [WSJ]

Jay Leno may get his old time slot back in NBC late-night shuffle. [NPR]

Best Buy's December sales top analyst expectations. [WSJ]Continue reading...

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Around The Web: Late Night Switcheroo

Posted by Stephanie Startz on January 7, 2010 06:45 PM

The Library of Congress debuts new logo. [Brand New]

NBC may shift Jay Leno's timeslot, dump Conan O'Brien. [Business Insider]

Polaroid teams up with Lady Gaga. [DailyFinance]

Dell has a tablet PC up their sleeves. [Mashable]

Google gives the Nexus One prime real estate on their search home page. [Econsultancy]

brand news

Headline Roundup: Brand Obama?

Posted by Stephanie Startz on January 7, 2010 09:04 AM

Weatherproof debuts new Times Square billboard using President Obama's image. [NY Times]

Sam's Club to sell own brand of vodka. [ABC News]

3D will be a major trend in 2010 with Sony, ESPN, Discovery and Imax offering products. [USA Today]

Cadbury and Hershey in talks after Kraft's hostile takeover bid suffers setbacks. [Times of London]

Toyota and Ford top brand perception survey. [WSJ]

Dove's new men's line goes to the gridiron, will debut at the Super Bowl. [AdAge]Continue reading...

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Around The Web: All Things Digital

Posted by Stephanie Startz on January 6, 2010 06:55 PM

How Apple manages the press. [Gawker]

Driving like Miss Daisy: New Liberty Mutual iPhone app demonstrates how the elderly drive. [BrandFreak]

Investors skeptical of Google's Nexus One. [DailyFinance]

Aol.'s rebrand scores well with consumers. [Business Insider]

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Around The Web: Blue Light Special

Posted by Stephanie Startz on January 5, 2010 04:04 PM

Charmin employs bathroom humor over Broadway. [BrandFreak]

Google unveils Nexus One, wireless carrier plans. [Business Insider]

Morgan Freeman will replace Walter Cronkite as the voice of CBS News. [DailyFinance]

Target testing "warehouse deals" in lieu of seasonal merchandise in some stores. [Consumerist]

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Around The Web: Time Out

Posted by Stephanie Startz on January 4, 2010 05:49 PM

Expedia gets a new visual identity. [Brand New]

The new ad trailer for "Sex and the City 2" hits the web, jampacked with brand placements. [BrandFreak]

Majorska Vodka's Jets game PR stunt grabs headlines, self destructs. [AdAges]

Time Warner Cable launches "Project Mercury," a campaign to rename the cable provider. [Business Insider]

brand news

Headline Roundup: Clean Slate

Posted by Stephanie Startz on January 4, 2010 09:10 AM

Delta and Northwest Airlines cleared for merger. [WSJ]

Smart phone apps can send targeted coupons and promotions based on location. [SF Chronicle]

Volvo, Geely to cooperate, remain separate. [WSJ]

AT&T drops their sponsorship of Tiger Woods. [FT]

New milk recall plagues China. [WSJ]

Goldman Sachs reviews London operations, may quit the city. [Telegraph]Continue reading...

brand news

Headline Roundup: Everything Must Go

Posted by Stephanie Startz on December 29, 2009 09:03 AM

GM plans deep discounts to unload additional Saturn and Pontiac vehicles. [WSJ]

Yahoo's act of kindness campaign helps weary holiday travelers at San Francisco and San Jose airports. [AdAge]

Apple shares rose on news of the iSlate. [Times of London]

Trendspotting: Mobile augmented reality will reach its zenith in 5 - 10 years. [BrandWeek]

Netflix lobbies Hollywood studios to bolster on-demand Web offerings. [Bloomberg]

AT&T restores online sale of iPhones with no explanation. [WSJ]Continue reading...

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