tech wars

Tesco Offers £20-a-month iPhone

Posted by Stephanie Startz on December 11, 2009 05:35 PM

Consumers disappointed by the tease of an iPhone price war between Orange and O2 can rejoice: Tesco has raised the stakes.

Tesco Mobile is offering a £20-a-month iPhone, but the offer is not without its caveats. Subscribers must pay, on top of a one-year contract, £222 for a standard 8GB model and £320 for the 3GS 16GB model. Consumers interested in a free handset, as Orange and O2 offer, can sign up for a two-year contract priced at £60-a-month.

Tesco’s one- and two-year contracts remain the most competitive in Britain, besting Orange and O2’s 18-month contract of £624 and £713 and £626 and £714, for the 8GB and 3GS 16BG, respectively.Continue reading...

lap of luxury

Faberge And Louis Vuitton's Jewels Focus On Quality, Customer Service

Posted by Stephanie Startz on December 11, 2009 03:50 PM

The jewelry houses of Faberge and Louis Vuitton are proceeding in due course through the current recession, each using a unique marketing strategy to guide their direction.

During flush economic times luxury retailers can rely on a strong aspirational consumer base eager to scoop up logo-clad products. Today, however, as that market dries up and cash-strapped consumers guard their wallets and eschew conspicuous consumption, luxury brands are shifting their focus to a different type of customer: wealthy individuals.Continue reading...

Bratz Win Appeal In Mattel Lawsuit, Remain On Shelves

Posted by Stephanie Startz on December 11, 2009 03:01 PM

Oh, those Bratz!

Barbie’s slutty brethren were granted a reprieve yesterday by the US Court of Appeals and will remain on store shelves in 2010.

MGA Entertainment, maker of the Bratz dolls, lost a 2008 court case ordering the company to stop selling the dolls and hand over the copyright to Mattel. The decision also awarded $100 million to Mattel.

Mattel filed the original suit, claiming that the Bratz dolls were created by designer Carter Bryant while he was still under Mattel’s employ.Continue reading...

brand news

Headline Roundup: Brands With Bling

Posted by Stephanie Startz on December 11, 2009 09:22 AM

Faberge and Louis Vuitton market high jewelry in different ways, to much success. [NY Times]

Will a buyer shell out the case for the "Tavern On the Green" name? [NY Times]

Diamond Foods' Emerald Nuts gains market share, improves sales. [WaPo]

Bratz dolls live another day. US appeals court suspends court order demanding brand be handed over to Mattel. [Times of London]

Dell announces own corporate data center plan, aimed at competing with H-P and Cisco. [WSJ]

Tesco to offer a £20-a-month iPhone. [Times of London]Continue reading...

close of business

Around The Web: Beginnings And Endings

Posted by Stephanie Startz on December 10, 2009 06:44 PM

Aol.'s new brand identity goes live today. [Brand New]

Editor & Publisher, Kirkus shuttered; Hollywood Reporter, Billboard and other trade mags sold. [Gawker]

Coke returns to Costco shelves. [DailyFinance]

Aol.'s future is in niche media. [Econsultancy]

Yum! Brands has the least family-friendly association. [BrandFreak]

 

damage control

Consumers React To China's Attempt To Rebrand "Made In China"

Posted by Stephanie Startz on December 10, 2009 05:53 PM

Following the widely reported news and subsequent recall of baby formula, pet food, and children’s toys due to contamination, the Chinese Ministry of Commerce has taken proactive steps to address consumer fears about Chinese-made goods. The Ministry recently released a 30-second television commercial to air internationally as part of an effort to rebrand the “Made in China” label.

Brandchannel's Barry Silverstein wrote about the television commercial last week, and since then consumer reaction from across the globe has been, well, compelling. Consider, for example, these comments from our readers:Continue reading...

trademark wars

Columbia Sues Crocs Over Trade Secrets

Posted by Stephanie Startz on December 10, 2009 03:32 PM

Crocs once again finds itself the target of a lawsuit, this time filed by Columbia Sportswear.

This go around, however, is not about safety concerns on escalators.

Columbia’s lawsuit claims that Crocs siphoned off trade secrets, interfered in a contractual agreement, and aided and abetted in a breach of duty and loyalty. The suit seeks $310,000 in damages as well as a halt in sales of specific footwear models and the forfeit of profits.

Columbia alleges that footwear designer Brian O’Boyle began working for Crocs while still employed by Columbia. So Columbia filed a lawsuit against O’Boyle in August.Continue reading...

Yahoo Encourages "Kindness," Internet Usage

Posted by Stephanie Startz on December 10, 2009 10:06 AM

You In? Yahoo wants to know.

This week Yahoo launched, the “You In?” campaign, which asks users to “create a ripple of happiness” by performing a random act of kindness.

Visitors to kindness.yahoo.com can update their Yahoo status with charitable acts and encourage friends to participate in the spirit of the holidays. The campaign incorporates Yahoo’s photo sharing property Flickr, where users can upload photos of their generosity. In the spirit of giving back, Yahoo also encourages individuals to donate to Network for Good, Global Giving, and DonorsChoose.Continue reading...

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