brand revival

Halston Re-Launches Menswear

Posted by Suzanne Blecher on March 4, 2010 11:40 AM

The investor group that purchased Halston in 2007 will launch two men’s lines of suits and sportswear this fall. The company will also offer a secondary line, called Heritage, which will be more fashion- and sportswear-driven at lower prices.
The brand has been out of men’s wear since the early 1990's when it was primarily a licensed tailored clothing business. Halston’s 1970's aesthetic played out in the most recent women’s collection for fall 2010 with a muted palette, minimalist silhouettes and an ode to the 1978 set design of Eyes of Laura Mars with Faye Dunaway. Women’s is carried in Neiman Marcus, Harrods, Selfridges, Bloomingdale’s and Bergdorf Goodman.Continue reading...

brand extensions

Game On, Project Runway Style

Posted by Suzanne Blecher on March 2, 2010 04:27 PM

The realm of brand extensions just became a little more fashionable, as television is taking one of its most popular brands into the world of gaming.

Emerging designers can now create their own collections for a virtual fashion show. A “Project Runway” video game launches today where aspiring fashionistas create their own looks to compete in a runway challenge. Players have the ability to choose makeup and a hairstyle to complete each look. On the Wii Balance Board, players can also strut their stuff.Continue reading...

fashion therapy

Vogue Gets Tech-Savvy

Posted by Suzanne Blecher on February 26, 2010 03:59 PM

The iPhone gets a bit more dangerous for shopaholics with a new Vogue shopping application launching this month. Vogue Stylist enables users to scroll through the magazine’s ads, click to purchase looks, and obtain styling advice. It is impulse buying at its best.
Users can also upload items from their own wardrobes and sort them by color or trend. Computer algorithms provide suggestions based on clothes in the user’s closet and ones shown in the current Vogue issue.Continue reading...

celebrity designers

Steve Madden, Post-Cellblock Brand Building

Posted by Suzanne Blecher on February 24, 2010 05:46 PM

It’s been five years since shoe king Steve Madden hoofed it out of a Florida prison. He landed there after being convicted in 2002 of securities fraud and money laundering, serving 30 months. Now he’s faring better than ever, even doing a little yoga.
The charismatic brand builder founded his eponymous label 20 years ago and just last year, he reached $500 million in sales. Even with articles about Madden’s success post-big house posted on the company’s blog, the general public has all but forgotten about his big oops. Why? Because he has a product that sells to a target market that doesn’t necessarily care about a guy named Steve Madden. They just want trendy shoes that are priced right.Continue reading...

Sears’ Kenmore Is Not Your Grandmother’s Brand

Posted by Suzanne Blecher on February 24, 2010 03:43 PM

In 1960, the Lady Kenmore washer offered everything you could dream of – a power timer with rinse and spin selection, a dispensing unit for detergent or fabric softener and a super-wash cycle for cold or warm water.

The 83-year old Kenmore brand is a piece of American history, launching the first freestanding range. Even Harry Truman purchased a Kenmore washing machine in 1969. Today, nearly one in every three American homes contains a Kenmore appliance. But for those stuck on memories of avocado-hued dishwashers from the 1970s, Sears wants to provide you with an update.
In a total revamp, Sears Holding Corp. is re-launching approximately 450 Kenmore appliance models with a more contemporary feel. The company realized that female consumers saw Kenmore as a brand that their grandmothers and mothers bought, but that didn’t necessarily speak to them. Betsy Owens, Kenmore vp told Brandweek, “… even great brands like Kenmore need to adopt and adjust and reinvent themselves periodically, and that is really what we’re doing [in this campaign],” she said.Continue reading...

fashion therapy

McQueen Brand Soldiers On

Posted by Suzanne Blecher on February 22, 2010 06:01 PM

Gucci Group CEO Robert Polet says that the show will go on. At an annual results presentation in Paris last week that opened with a video tribute to late designer Lee Alexander McQueen, Polet reinforced his faith in the future of the brand that Gucci Group owns a 51 percent stake in. Moving forward with the business would be the best testimony to his talent, he said, although adding that Lee is irreplaceable.
Reviving a brand after the death of a flamboyant founder has been a tough task to follow. Versace has yet to garner the same praise as it did with Gianni at helm and Valentino is on their second creative director since Mr. Valentino retired in 2008. His immediate successor, creative director Alessandra Facchinetti, famously learned of her firing through the press after Mr. Valentino had allegedly complained about Facchinetti's alleged lack of respect for his brand.Continue reading...

stake your turf

Maine's MOOmilk Bands Local Farmers Into Organic Brand

Posted by Suzanne Blecher on February 18, 2010 06:40 PM

Life is all about choices and Maine dairy farmers have decided consumers need another brand option in the organic milk market.Ten dairy farmers formed Maine's Own Organic Milk Co., MOOMilk for short, last year after their contracts weren't renewed by large milk distributor H.P. Hood LLC because of a slip in demand and a glut of organic milk in the market. Gluts are not uncommon for organic products, especially when price pressures are high and multiple farms come out of the three-year organic transition period simultaneously.

Regional player MOOMilk, competing with larger Dean Foods, Organic Valley, and Aurora Dairy, is an L3C, a controversial low-profit, limited-liability corporation that's eligible to receive grants and endowments the same way a cooperative or nonprofit can. The Maine Department of Agriculture helped set up the company, and Stonyfield Farm provided some start-up funding.Continue reading...

kiddie brands

Cybertots: Fisher-Price Targets The Preschool Set

Posted by Suzanne Blecher on February 18, 2010 02:15 PM

Set aside the Lincoln Logs and Tinkertoys. Fisher-Price is cyberfying your kids.

Mattel Chief Executive Robert Eckert introduced the Fisher-Price iXL at Toy Fair this week. The learning system is a multi-tech, six-in-one smart device for preschoolers that Eckert has deemed to be the hot toy for the holidays. It goes on sale in July.

The PC and MAC compatible iPad-looking device has a touch screen and six apps including an Art Studio, Music Player, and Photo Album. A software management CD enables users to add their own photos and songs.Continue reading...

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