Best Global Green Brands 2014

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Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

Posted by Trent Edison on January 2, 2013 09:58 AM

Apple's latest iPhone 5 commercial — starring U.S. tennis stars Venus Williams and Serena Williams — landed with a thud on January 1st, touting the iOS 6 "Do Not Disturb" feature just as users discovered bugs were still being worked out.

corporate citizenship

Anheuser-Busch Donates 1M Cans of Water to Hurricane Sandy Victims

Posted by Trent Edison on November 1, 2012 10:01 AM

According to the company's press release, "Anheuser-Busch will begin packaging 44,000 cases of emergency drinking water – or 1,056,000 cans – this week for residents impacted by Hurricane Sandy and other natural disasters. More than 4,000 cases of canned water are already en route to Anheuser-Busch distributors Harrison Beverage in Pleasantville, N.J., and Ritchie & Page Distributing in Robbinsville, N.J., and will be available to American Red Cross and other local disaster relief organizations later today. More than 10,000 cases have been requested for Brooklyn, N.Y., alone.

The Anheuser-Busch Foundation also announced a $100,000 donation to the American Red Cross to assist in on-the-ground support for disaster relief workers and victims of Hurricane Sandy. "The devastation left by Hurricane Sandy is significant, and we hope our donation will bring some relief to those impacted by the storm, especially those hardest hit in New Jersey and New York," said Margarita Flores, VP of Community Affairs at Anheuser-Busch.

Anheuser-Busch is the founding sponsor of the American Red Cross Ready Rating Program through a $2.1 million grant. Ready Rating is a program that helps businesses, schools and organizations become prepared for disasters and other emergencies. Anheuser-Busch continues to support Ready Rating by encouraging businesses, schools and organizations to familiarize themselves with the Ready Rating Program to help ensure the safety of their teams. Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when the company made a donation to victims of the San Francisco earthquake.

Today, in addition to providing monetary support, Anheuser-Busch packages fresh drinking water and donates it to emergency relief organizations for distribution to those in need. Since 1988, Anheuser-Busch has donated more than 71 million cans of emergency drinking water following natural and other disasters."

campaign tactics

Smell This Promotion From Listerine Hong Kong

Posted by Trent Edison on June 16, 2012 02:44 PM

Listerine in Hong Kong with agency JWT came up with a unique idea: using a flipbook with a nasty onion smell in the pages (and a coupon at the end) to leave a lasting impression.

chew on this

Wendy's Dethrones Burger King, Officially No. 2 Burger Chain

Posted by Trent Edison on March 19, 2012 03:36 PM

It was projected back in December that Wendy's would dethrone Burger King to become the second most popular burger chain in America after McDonald's.

According to the Associated Press, the 2011 tallies are in and BK has indeed been bumped to third spot, because "Wendy’s had sales of $8.5 billion in 2011, compared with $8.4 billion for Burger King." McDonald’s, with $34.2 billion in sales, was bigger than both combined.

Wendy's was recently honored with two industry awards for new product innovation for Dave’s Hot ‘N Juicy Cheeseburgers and The W.

sporting brands

Bud Light Kicks Off Super Bowl Weekend on Wall Street

Posted by Trent Edison on February 1, 2012 05:46 PM

Anheuser-Bush InBev visited the New York Stock Exchange today to find out: "Who is the biggest fan?" The leading global brewer hosted a Bud Light Fan Camp Tailgate outside the NYSE in Experience Square to celebrate Super Bowl XLVI and promotes the launch of its new premium brand-Bud Light Platinum.

In honor of the occasion, Felipe Dutra, CFO of Anheuser-Busch InBev, rang The Closing Bell, kicking off the first ever Bud Light Platinum "Flash Pop" Happy Hour which took place on the floor of the exchange from 4 p.m. to 7 p.m. And yes, there was tailgating.Continue reading...

holidaze

Bergdorf's Goes to the Dogs This Holiday Season

Posted by Trent Edison on November 25, 2011 03:09 PM

Bergdorf Goodman goes to the dogs for its annual holiday video. BG Films presents "Unleashed," starring some of New York's most charismatic characters who invade the store in search of perfect gifts for their owners. Guest star, Salty, steals the show with a very sweet-natured performance. You can shop the video in a version that will be released on November 29 on BG.com.

holidaze

Tommy Hilfiger Invites the Hilfigers Back for the Holidays

Posted by Trent Edison on November 25, 2011 01:07 PM

Tommy Hilfiger has released its 2011 holiday television campaign, "Holiday Par-tay," which debuted internationally on Nov. 23. In this sequel to its Holiday 2010 campaign, the Hilfigers are celebrating the season at home and it’s time to “par-tay” like only they know how.

package design

Heineken's New Design Sticks Its Neck Out — Everywhere But America

Posted by Trent Edison on December 7, 2010 04:00 PM

Heineken has been having fun with its package design, rolling out a special edition aluminum bottle (dubbed the STR, above) which reveals a nightclub-ready hidden design by black light.

On a more serious note, however, the Dutch beer brand unveiled a major bottle redesign on Dec. 1st. No disco trickery, no hype — and no Brad Pitt. Just a unified visual identity across the brand's bottles and cans. With one major exception, that is.Continue reading...

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