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week in review

Top 10 Stories of the Week: From Doritos Super Bowl to Apple and more

Posted by Johnny Trinh on January 3, 2014 04:57 PM

Our most-read blog posts of the week:

#1 Doritos Names Five Finalists in Annual Super Bowl Commercial Contest

#2 Revlon Cuts Its Losses in China as Cosmetics Market Takes On New Face

#3 Korean Air Hopes to Break Travelers Out of Daze with Interactive Display

#4 CES Begins to Rival Auto Shows as Platform for New Car Tech

#5 Staples Hopes to Make More Happen with Emphasis On Broad Inventory

#6 Snapchat Slow to React to Data Breach as SEA Strikes Skype

#7 Apple Denies NSA Tie-Up in New Privacy Claim

#8 General Mills, Graze Bet They Can Reinvent Snacking Via Trendy Subscriptions

#9 AllThingsD Re/codes Tech Coverage with Independent Venture

#10 General Mills Drops GMOs from Original Cheerios After Consumer Outcry

week in review

Top 10 Stories of the Week: From IBM to Beyoncé and more

Posted by Johnny Trinh on December 20, 2013 04:30 PM

Our most-read blog posts of the week:

#1 IBM Predicts Five Technologies That Will Change the World in the Next Five Years

#2 Pantene 'Equality' Ad Goes Global, Splitting Hairs Amongst Feminists

#3 Burberry Gifts London with Its First-Ever Beauty Store, Complete with Digital Makeup

#4 Google Zeitgeist 2013: From Mandela to the Harlem Shake, World Still Wondering 'What is Twerking?'

#5 Sliding Coca-Cola Sales Apparently Cost Job of Coke's Americas Chief

#6 Hip to Millennials' Travel Demands, Hilton Works On New Brand for Them

#7 New American Airlines Puts Plane Paint Job in the Hands of Employees

#8 Beyoncé Breaks the Mold with Secret, Social Album Reveal

#9 Samsung Can Power Galaxy for Days, But Could It Power an Electric Vehicle?

#10 Duck Hunt: Media Firestorm Ignites Over Duck Dynasty Star's Anti-Gay Comments

week in review

Top 10 Stories of the Week: From Kmart to Twitter and more

Posted by Johnny Trinh on November 29, 2013 03:32 PM

Our most-read blog posts of the week:

#1 Are Kmart Execs 'Shipping' Their Pants Over Reaction to 'Show Your Joe' Ad?

#2 Target Sees Headaches in Canada, Creates Headaches with New Website

#3 Green Mountain Touts Keurig 2.0 System to Vanquish K-Cup Copycats

#4 Unilever Looks to Shine Goodwill On All with New Sustainability Campaign

#5 Patagonia's Anti-Shopping Sentiment Intact for Off-Beat Black Friday Promo

#6 Air New Zealand Takes Passengers on an Epic Journey to Middle-Earth

#7 Walgreens Hits Net-Zero at New, Sustainable Store in Chicago

#8 Goldie Blox Builds Dream Scenario with Viral Video, Shot At Super Bowl

#9 All the News You Can Drink: NBA, Diageo Link Up, Amazon Liquor, Bacardi Celebrates the Struggle and more

#10 Twitter Has an Identity Crisis, and It Could Undermine Its Future Success

week in review

Top 10 Stories of the week: From Apple to Toyota and more

Posted by Johnny Trinh on October 4, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Apple May Be the World's Most Valuable Brand, but It's No Time to Rest on its Laurels

#2 KFC's New Cup Holder Container is Pure Fast-Food Genius

#3 Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

#4 Soon, You'll be Paying Facebook Rent

#5 Barilla Chairman Finds Himself in Hot Water After Dissing Gay Consumers

#6 PepsiCo Launches Aquafina Enhanced Water Brand Just for Teens

#7 Former Trader Joe's Exec Wants to Turn Slightly-Past-Its-Prime Food Into New Retailing Concept

#8 A Lack of Transparency and Heavy Jargon is Putting a Black Mark on LinkedIn's Resume

#9 Toyota Rebrands Its US Service Centers with Humorous New Ad Campaign

#10 IKEA Extends Sustainable Ethos to Consumers with Sale of Solar Panels

week in review

Top 10 Stories of the week: From Gordon Ramsay to BMW and more

Posted by Johnny Trinh on July 5, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Gordon Ramsay Prepares to Face Top Singapore Hawkers in Food Challenge

#2 Coca-Cola Increases Investment in Stevia with Launch of Coke Life in Argentina

#3 As Brands Praise Equal Rights, Chick-fil-A's Dan Cathy Keeps Up with Anti-LGBT Sentiment

#4 RadioShack Debuts Youthful New Store Concept, Logo

#5 Adidas Hopes to Spring Ahead with Latest Shoe Innovation

#6 Cirque du Soleil Suffers First Performer Death in 30-Year History

#7 Nike Celebrates 25 Years of Just Do It

#8 Ben & Jerry's, Selfridges Crowdsource their Latest Product Campaigns

#9 Apple Fashions a New Position for CEO of Yves St Laurent as it Eyes Wearable Future

#10 BMW Clips Mercedes-Benz Lead in US Luxury Market as Audi Burnishes Brand

week in review

Top 10 Stories of the Week: From Hyundai to Virgin

Posted by Johnny Trinh on May 3, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad (Updated)

#2 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad

#3 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster

#4 Brands Grapple for "Boston Strong" Trademark as Donations Stream In

#5 It's No Secret: JCPenney Says 'We're Sorry' and 'Come Back' with Social Media Blitz

#6 Audi Keeps Pace with Iron Man 3 with Comic Book Contest, New TV Ad

#7 Mercedes-Benz Technology Helps Put Tsarnaev Brothers in Law's 'Mbrace'

#8 Jaguar's 'Desire' is Off the Mark as Need for Branded Content Stretches Some Too Thin

#9 As Death Toll Rises in Bangladesh Factory Collapse, Brands Face Scrutiny Over Ethics (Updated)

#10 Virgin Lets Passengers Make a Pass with New Seat-to-Seat Feature

week in review

Top 10 Stories of the Week: From Buick to Google and more

Posted by Johnny Trinh on March 8, 2013 04:30 PM

Our most-read blog posts of the week:

#1 China Buick PR Disaster as Dealer Uses Abducted Baby in Ad

#2 LIVESTRONG Moves on From Lance Armstrong Woes With Brand Refresh

#3 Macy’s Introduces Marilyn Monroe Collection to a Racier Generation

#4 General Mills, Kellogg Compete for Liquid Breakfast Market

#5 Martha Stewart Dishes From Lofty Perch of Witness Stand in Macy's-JCP Trial

#6 McDonald’s Trims Menu Items as Sales Drop

#7 Affordable CLA Model Will Be Key in Mercedes-Benz Turnaround

#8 Galaxy Chocolate's Hepburn Ad the Latest Entry in VFX War

#9 IKEA and Marriott Team Up to Launch Millennial-Friendly Budget Hotel Chain

#10 Google Takes On Auto Retail—And Dealers?

brand extensions

Soda Style: Coke Teams With Bathing Ape Creator NIGO for Retro Fashion Line

Posted by Johnny Trinh on February 1, 2013 03:52 PM

A Bathing Ape (also known as BAPE) creator Tomoaki Nagao (who's also known  as NIGO®) has linked with Beams creative director Hiroshi Kubo to produce a limited-edition collection of retro-styled Coca-Cola vendor wear.

NIGO®’s newest label, Human Made, is inspired by pre-1960s Americana. He’s placed a huge emphasis quality and authenticity while still keeping a whimsical nature to the brand with the addition of lighthearted graphics provided by Sk8thing.

As an avid collector of vintage memorabilia, it’s a no brainer that a collaboration with Coca-Cola — ranked currently by Interbrand as the world's best global brand — is a natural fit for both parties. In an interview, NIGO® reveals that he was once a Japan Coca-Cola yo-yo champion back in the '80s and also pulled from his bespoke collection of Coca-Cola memorabilia to inspire this new line.Continue reading...

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