Posted by Michael Waltzer on June 20, 2011 05:45 PM
"Is this another Muppet trailer parody? Why don't we just show a real trailer? I mean, what are we hiding? Did we make the movie in Swedish or something?" says Jason Segel in Being Green — the third (and final?) fake trailer for The Muppets movie (above), this time parodying the new Green Lantern movie.
Just two days after its release, there's finally an official trailer for the new Muppet movie.Continue reading...
week in review
Posted by Michael Waltzer on June 17, 2011 05:00 PM
Our most-read blog posts of the past week include PGA's "Golf Boys," mobile marketing, the Barbie and Ken breakup, and more:
#1 Viral Video Watch: The Golf Boys
#2 Faux Twitter Photo Causes PR Headache for McDonald’s
#3 Current Hoists New Logo and Hope for Keith Olbermann
#4 Consumers Respond to Mobile Marketing
#5 Viral Video Watch: Sriracha the Rooster Sauce Rap a Saucy Ode
#6 Viral Video Watch: "Whole Foods Parking Lot" Spoofs Whole Foods Lifestyle
#7 Greenpeace Breaks Up Barbie and Ken to Save the Rainforest
#8 P&G's Secret Weapon: Word-of-Mouth Marketing
#9 Converse to Artists: If the Shoe Fits...
#10 Logo Watch: Canadian Olympic Team, Monday Night Football & more
Posted by Michael Waltzer on June 17, 2011 04:30 PM
Trending on YouTube is this heart-warming commercial that Oreo released for Fathers Day — according to Ace Metrix, it's the most effective ad of the week.Continue reading...
Posted by Michael Waltzer on June 16, 2011 05:30 PM
Oh, Oh, Oh! The Golf Boys have made a hit music video, presented by Farmers Insurance.
Trending on YouTube today (with more 600,000 views) is the new music video by the “Golf Boys.” Who? The Golf Boys are PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan, with music by Con Bro Chill.
The video premiered on Golf Channel on June 14th, during the network's Live from the U.S. Open broadcast.Continue reading...
social media watch
Posted by Michael Waltzer on June 14, 2011 04:30 PM
Ever wonder what your digital life would be like in the real world? Would you meet people the same way? Are the dangers the same? In a trending video on YouTube with over half a million views is a sneak peak of what that would look like. Pretty ridiculous, right? Wrong.
This is actually a promo for Two Boys, an upcoming production of the English National Opera (ENO) that opens on June 23rd, which may be the first opera that deals with the dangers of living our lives online.Continue reading...
Posted by Michael Waltzer on June 13, 2011 05:45 PM
Trending on YouTube lately, and added a week ago with over 1 million hits, is the King of Cone-ing himself, Alki Stevens.
The Australian comedian proves there actually is fun to be had with fast food. Cone-ing, a trend he singlehandedly (sometimes doublehandedly) created as a viral sensation, is when a person orders an ice cream cone (say at a McDonald's drive-thru window) by grabbing it by the ice cream end, instead of the cone... And then filming it for all of the web to laugh at.Continue reading...
week in review
Posted by Michael Waltzer on June 10, 2011 05:45 PM
Our most-read blog posts of the past week range from Burger King rebranding to Coke's 3D ad test:
#1 Burger King Rebrands: New Colors, More Quality, Less King
#2 TOMS Rebrands in Next Giant Step for Good
#3 BMW, Clinique and Audi Top Facebook Luxury Brands Ranker
#4 .Branding: It's the End of the .com World as We Know It
#5 Apple Leads Brands Cringing Through the Casey Anthony Trial
#6 Is a Kardashian Still a Kardashian by Any Other Name?
#7 Lady Gaga and Eric Schmidt Board the Backplane
#8 Remember the Alamo, But Don't Talk or Text There
#9 Steve Jobs Opens iCloud at WWDC
#10 Coca-Cola Tests 3D Advertising
brands under fire
Posted by Michael Waltzer on June 10, 2011 05:00 PM
Trending on YouTube today, and in the news as well, is the video clip above detailing one of the most devastating celebrity romance scandals of recent history: the break-up of Ken and Barbie.
But, hang on — we thought they already broke up and got back together in a highly-publicized reunion (via a tongue-in-cheek digital campaign) on Valentine's Day?
Turns out this time their break-up was engineered not by Mattel but by Greenpeace, which is attacking the toy giant for (in its view) contributing to the destruction of the Indonesian rainforest through to its Barbie-related toy packaging.Continue reading...