week in review

To 10 Stories of the Week: From TOMS to Tesco and more

Posted by Michael Waltzer on November 8, 2013 04:30 PM

Our most-read blog posts of the week:

#1 TOMS Puts Socially-Conscious Goods on Display in New Marketplace

#2 China Swim Star Sun Yang Humiliates Sponsor Hyundai in Porsche Blunder

#3 Nike, Disney Rule Brand Engagement on Instagram, Tumblr

#4 Brew This: Kraft Plans to Test Packaged Coffee with McDonald's

#5 SodaStream Plans to Come Back and Squirt Coke, Pepsi in Super Bowl

#6 Abercrombie Tries to Right Itself While Lululemon Keeps Running Into Walls

#7 Hells Angels Are Ready to Ride Over Young Jeezy Trademark Infringement

#8 Brands Get Hairy for Movember and Men's Health Awareness

#9 Harley-Davidson Slims Down and Shapes Up for Global Expansion

#10 Tesco to Deploy Face-Scanning Screens in UK Gas Stations to Serve Better Ads

week in review

Top 10 Stories of the Week: From Lebron James to Red Bull and more

Posted by Michael Waltzer on November 1, 2013 04:30 PM

Our most-read blog posts of the week:

#1 LeBron James Teams With Old Pals Nike and Samsung for NBA Season Opener

#2 Sheer Nerve? Lululemon Targets Local Dallas Charity for No Apparent Reason

#3 Post-Recall, Chobani Touts All-Natural Greek Yogurt Quality in New Campaign

#4 Team USA Kicks Off Road to Sochi With Brand Sponsors in NYC's Times Square

#5 Best Buy's Strategy to Combat Showrooming? Embrace It

#6 In China, Under Armour Looks to Brand the Workout Experience

#7 Starbucks Launches Teavana Cafe as it Looks to Brew More Profit from Beverages

#8 A Very Branded Halloween: From Ghoulish Oreos to Domino's Box-O'-Lantern

#9 All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

#10 Red Bull, Energy Drinks in Global Spotlight Following Another Wrongful Death Suit

week in review

Top 10 Stories of the Week: From Apple to Walmart and more

Posted by Michael Waltzer on October 25, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Apple Reignites Tablet Market with iPad Air as 'Confused' Competitors Fumble

#2 7-Eleven Moves Upscale with New Look, Healthier Products

#3 Coach Stretches Itself Thin with Brand Extensions as Sales Continue to Fall

#4 Apple's Gain, Burberry's Loss? Parsing the Future of a Luxury Icon

#5 Chipotle Bolsters Brand Ethos—But at a Cost

#6 CVS Now Stands for 'Customized Virtual Shopping'

#7 All the News You Can Drink: Heineken Home Brews, 7-Eleven Wine, Chicago-Flavored Vodka and more

#8 SABMiller Tweaks Products, Marketing to Gain Younger, More Feminine Appeal

#9 Big Data Doesn't Necessarily Mean Better Service, Accenture Study Reveals

#10 Walmart Grows By Going Smaller with Stores, Focusing on Digital Commerce

week in review

To 10 Stories of the Week: From Iberia Airlines to Mondelez and more

Posted by Michael Waltzer on October 18, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Fukuppy: Japan's Latest Attempt at Mascot Greatness Has the World Snickering

#2 KLM Turns In-Flight Entertainment into Elevating Brand Experience for Kids

#3 Iberia Airlines Rebrands for a Better Future With New Logo and Livery

#4 Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

#5 Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

#6 In a Rare Public Plea, BlackBerry Assures Consumers It's Not Dead... Yet

#7 United Airlines Gets Duped Again as Loophole Creates Another 'Free Ticket' Frenzy

#8 200-Year-Old Del Monte Brand Sells Off Iconic CPG Business in Favor of Thriving Pet Food Sector

#9 P&G Teams with Fashion Elite to Develop High-End Laundry Care Products

#10 Burberry CEO Angela Ahrendts Goes to Apple as Brand Looks to Keep Forward Momentum

week in review

Top 10 Stories of the week: From Cadbury to Samsung and more

Posted by Michael Waltzer on October 11, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It

#2 Diane von Furstenberg, Google Host 'Shoppable' Google+ Hangout

#3 Luxury Brands Get Behind Travel Revival with New Products, Experiences

#4 Samsung Crosses the Finish First Again with Curved Galaxy Round

#5 Dunkin' Donuts Drives Demand with Limited-Time Offerings

#6 To Stay Fit and Nimble in Slow Market, Nestle Plans to Shed Underperforming Brands

#7 Following Exposé, Tylenol Works Quickly to Restore Brand

#8 JCPenney's Comeback Strategy Includes Wiping the Brand Clean of Any Trace of Johnson Era

#9 Coke Combats Sustainability and Nutrition Critics with Rural Ekocenters

#10 Cracker Barrel Settles for Abbreviated Brand Name in Battle with Kraft

week in review

Top 10 Stories of the week: From Apple to Burger King and more

Posted by Michael Waltzer on September 27, 2013 04:30 PM

Our most-read blog posts of the week:

#1 MasterCard Moves to Engage with Socially-Tied, Content-Heavy Newsroom

#2 BlackBerry Looks to Exit Consumer Market with $4.7 Billion Sale to Fairfax Financial

#3 Hershey's Adjusts Sweet Tooth Pursuit with New Packaging, Global Expansion

#4 Ryanair Resolves to Be Nicer to its Passengers as Budget Travel Competition Grows

#5 Kia Reaches Even Further Upscale with $70,000 K900

#6 Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

#7 Starbucks Jumps on the Sustainably-Sourced Wagon with New Origins Campaign

#8 Apple Back on the Road to Greatness After Record-Breaking Sales Weekend

#9 Burger King Hopes New Healthier 'Satisfries' Let Consumers Have it Their Way

#10 Coca-Cola Carefully Navigates Anti-Obesity Messaging as it Combats Falling Sales

week in review

Top 10 Stories of the week: From Microsoft to Apple and more

Posted by Michael Waltzer on September 20, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Zen and the Art of Branding: The New ROI for Silicon Valley

#2 Gap Goes Back to TV for 'Back to Blue' Campaign

#3 Absolut Hopes to Inspire Fans with Creative New Campaign

#4 Yoplait Turns to Health Labeling to Spark Go-Gurt Induced Comeback

#5 Microsoft Stumbles Again, Apologizing for Aimless Apple Parody Videos

#6 All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

#7 The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

#8 Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

#9 Ford Refreshes Fiesta Movement with Cross-Promotional Competition

#10 New Mazda Models Zoom On Premium Pricing, Growing SkyActiv Awareness

week in review

Top 10 Stories of the week: From Apple to Tesco and more

Posted by Michael Waltzer on September 13, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dunkin' Donuts Deploys First Vine TV Ad—and it's Shorter than Six Seconds

#2 Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

#3 Hey, You! Yes, You! Mini Rolls Out Personalized Digital Billboards

#4 Heineken Readies to Ignite the Night with New Interactive Bottles

#5 Chobani Curdles Under Strain of Handling Recall as Competitors Take Advantage

#6 Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

#7 Grocery Chains Get Much-Needed Update Thanks to Tech Innovations in the Aisle

#8 Apple Faces High Expectations for September Event, but Consumers May Have to Wait for Big Changes

#9 Coke Brings Families Together in Romania with Real-Time Tweet Ad

#10 With Focus Back on its Home Turf, Tesco Looks to Build the Store of the Future

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