week in review
Posted by Michael Waltzer on January 11, 2013 04:06 PM
Our most-read blog posts of the week:
#1 Target's New Campaign a Tongue in Chic Lesson in How to Market Groceries
#2 American Express Kicks Off 2013 With Biggest Layoffs in Four Years
#3 Selfridges Goes Logo-Free for No-Noise Quiet Shopping New Year's Revolution
#4 Them's The Breaks: Cadbury Loses Kit Kat Kase
#5 Justin Bieber Brand in Damage Control Mode Following Pot Scandal
#6 CES 2013 Watch: Polaroid Unveils Fotobar Stores and Kids Tablet
#7 Super Bowl Ad Watch: Axe Challenges Red Bull With Space Mission
#8 Apple's Core: iPad Rises as iPhone 5 Goes Downmarket
#9 Move Over, NikeFuel: Disney Launches MyMagic+ Wristband
#10 Super Bowl 2013: Pepsi and Bud Join Forces for Co-Branded Retail Push
week in review
Posted by Michael Waltzer on January 4, 2013 04:29 PM
Our most-read blog posts of the week:
#1 Selfridges No-Noise New Year's Resolution: Silent, Logo-Free Shopping
#2 Sports Teams Logos Stir Fan Frenzy, From Miami Dolphins to Atlanta Braves
#3 Domino's Dollars Aims to Give Digital Customers an Even Bigger Slice
#4 Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time
#5 Virgin Atlantic Touts Superhuman Employees in Wake of Delta Deal
#6 Coca-Cola Gives Iconic Polar Bears a Starring Role With Ridley Scott Film
#7 Nespresso Crush? Used Coffee Capsules Now Upcycled as Watches
#8 TD Bank's U.S. Promise: No Ropes, No Pens - Just Humans Helping Humans
#9 Seth Godin’s Disruptive Icarus Deception Takes Flight
#10 Avis Picks Up Zipcar as Naysayers Take Aim at Deal
week in review
Posted by Michael Waltzer on December 14, 2012 04:45 PM
Our most-read blog posts of the week:
#1 Let There Be Fight: University of California Logo Outrage Continues
#2 Cisco Replaces "The Human Network" With "Tomorrow Starts Here"
#3 Pup Gear: MINI and SPCA NZ's Driving Dogs Steer Their Way Into Your Heart
#4 Fiat 500e: The 'Environmentally Sexy' Electric Car
#5 Nike Digital Moves: Nike+ FuelBand Invites Fans, Developers to Come Out and Play
#6 One Pound Fish Man: Building a Personal Brand From a Market Stall in London
#7 The Straight Poop on Thailand's Five-Star Elephant Dung Coffee
#9 Target CMO: Content and Mobile Matters More Than Campaigns
#10 Aston Martin Gears Up for 100th Anniversary With Centenary Logo
week in review
Posted by Michael Waltzer on December 7, 2012 04:30 PM
Our most-read blog posts of the week:
#1 OMG! Citibank India Promotes E-Commerce Brands With Online Mega Sale
#2 Kodak CEO Outlines Path to Emerging from Bankruptcy in 2013
#3 Australia Now Selling Shocking Cigarette Unpackaging in World First Roll-Out
#4 Donald Trump Defends His Brand (and Tweets)
#5 Starbucks Smells the Money With 3,000 New Locations - and $450 Gift Card
#6 Why Tesco's Fresh & Easy US Chain Failed
#7 Can AOL Call Itself the Brand Company Without a Chief Marketing Officer?
#9 Heineken Wants More US Beer Lovers Flipping Their Lids
#10 P&G Opens Singapore Water-Purification Plant to "Save One Life Every Hour"
week in review
Posted by Michael Waltzer on November 30, 2012 03:48 PM
Our most-read blog posts of the week:
#1 Walmart's Biggest Black Friday Marred by Labor Dispute
#2 Have a One Direction Black Friday at Band's NYC Pop-Up
#3 Kraft Plans to Make JELL-O Cool with a New Generation
#4 Greenpeace Targets Zara in Global Detox Campaign
#5 What's in a Name? For Gilda's Club at 17, Confusion and Uproar Over Branding [Updated]
#6 Victoria’s Secret, Revealed: Good Old-Fashioned Media Savvy
#7 Social Marketing for Brands: Tweet Smarter, Not Harder [Infographic]
#9 McDonald's New CEO's Challenge: Remix Old Favorites, Entice With New Items
#10 Sprint Interactive Cinema Experience Reveals What Androids Dream
sporting brands
Posted by Michael Waltzer on November 21, 2012 03:36 PM
TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...
More about: NBA, Holiday, Advertising, Campaigns, Merchandise, Retail, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook, Joe Johnson, Apparel
week in review
Posted by Michael Waltzer on November 16, 2012 04:16 PM
Our most-read blog posts of the week:
#1 The Halo Effect: Halo 4 Sets Records with Movie-Style Release
#2 BMW, in a First, Shares Its Logo and Design Chops with Other Brands
#3 It's the Journey That Matters: Coca-Cola Opens Up With Story-Based Web Refresh
#4 Starbucks Blows Up Logo for Holiday Collection with Rodarte
#5 Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model
#6 It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's
#7 Jawbone is Coming After Nike’s FuelBand - and Your Innermost Thoughts
#9 Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge
#10 Walmart Hikes Employee Healthcare Costs as Papa John's Math Challenged
celebrity brandcasting
Posted by Michael Waltzer on November 16, 2012 10:01 AM
Singer and adidas/Pepsi brand ambassador Nicki Minaj released the official commercial for her Pink Friday perfume, named for her first album, which debuted at #2 two years ago. It's a follow-up to an unofficial commercial that hit the web last month.