2014 Brandcameo Product Placement Awards

week in review

To 10 Stories of the Week: From Iberia Airlines to Mondelez and more

Posted by Michael Waltzer on October 18, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Fukuppy: Japan's Latest Attempt at Mascot Greatness Has the World Snickering

#2 KLM Turns In-Flight Entertainment into Elevating Brand Experience for Kids

#3 Iberia Airlines Rebrands for a Better Future With New Logo and Livery

#4 Will Mondelez's 'Smart Shelves' Change Retail or Just Add to Privacy Woes?

#5 Pinterest May Look Sweet and Innocent, but It's a Serious Traffic Driver

#6 In a Rare Public Plea, BlackBerry Assures Consumers It's Not Dead... Yet

#7 United Airlines Gets Duped Again as Loophole Creates Another 'Free Ticket' Frenzy

#8 200-Year-Old Del Monte Brand Sells Off Iconic CPG Business in Favor of Thriving Pet Food Sector

#9 P&G Teams with Fashion Elite to Develop High-End Laundry Care Products

#10 Burberry CEO Angela Ahrendts Goes to Apple as Brand Looks to Keep Forward Momentum

week in review

Top 10 Stories of the week: From Cadbury to Samsung and more

Posted by Michael Waltzer on October 11, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It

#2 Diane von Furstenberg, Google Host 'Shoppable' Google+ Hangout

#3 Luxury Brands Get Behind Travel Revival with New Products, Experiences

#4 Samsung Crosses the Finish First Again with Curved Galaxy Round

#5 Dunkin' Donuts Drives Demand with Limited-Time Offerings

#6 To Stay Fit and Nimble in Slow Market, Nestle Plans to Shed Underperforming Brands

#7 Following Exposé, Tylenol Works Quickly to Restore Brand

#8 JCPenney's Comeback Strategy Includes Wiping the Brand Clean of Any Trace of Johnson Era

#9 Coke Combats Sustainability and Nutrition Critics with Rural Ekocenters

#10 Cracker Barrel Settles for Abbreviated Brand Name in Battle with Kraft

week in review

Top 10 Stories of the week: From Apple to Burger King and more

Posted by Michael Waltzer on September 27, 2013 04:30 PM

Our most-read blog posts of the week:

#1 MasterCard Moves to Engage with Socially-Tied, Content-Heavy Newsroom

#2 BlackBerry Looks to Exit Consumer Market with $4.7 Billion Sale to Fairfax Financial

#3 Hershey's Adjusts Sweet Tooth Pursuit with New Packaging, Global Expansion

#4 Ryanair Resolves to Be Nicer to its Passengers as Budget Travel Competition Grows

#5 Kia Reaches Even Further Upscale with $70,000 K900

#6 Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

#7 Starbucks Jumps on the Sustainably-Sourced Wagon with New Origins Campaign

#8 Apple Back on the Road to Greatness After Record-Breaking Sales Weekend

#9 Burger King Hopes New Healthier 'Satisfries' Let Consumers Have it Their Way

#10 Coca-Cola Carefully Navigates Anti-Obesity Messaging as it Combats Falling Sales

week in review

Top 10 Stories of the week: From Microsoft to Apple and more

Posted by Michael Waltzer on September 20, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Zen and the Art of Branding: The New ROI for Silicon Valley

#2 Gap Goes Back to TV for 'Back to Blue' Campaign

#3 Absolut Hopes to Inspire Fans with Creative New Campaign

#4 Yoplait Turns to Health Labeling to Spark Go-Gurt Induced Comeback

#5 Microsoft Stumbles Again, Apologizing for Aimless Apple Parody Videos

#6 All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

#7 The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

#8 Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

#9 Ford Refreshes Fiesta Movement with Cross-Promotional Competition

#10 New Mazda Models Zoom On Premium Pricing, Growing SkyActiv Awareness

week in review

Top 10 Stories of the week: From Apple to Tesco and more

Posted by Michael Waltzer on September 13, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dunkin' Donuts Deploys First Vine TV Ad—and it's Shorter than Six Seconds

#2 Apple Eyes Emerging Markets with Colorful 5C, but 'Forward Thinking' 5S May Fall to Competitors

#3 Hey, You! Yes, You! Mini Rolls Out Personalized Digital Billboards

#4 Heineken Readies to Ignite the Night with New Interactive Bottles

#5 Chobani Curdles Under Strain of Handling Recall as Competitors Take Advantage

#6 Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

#7 Grocery Chains Get Much-Needed Update Thanks to Tech Innovations in the Aisle

#8 Apple Faces High Expectations for September Event, but Consumers May Have to Wait for Big Changes

#9 Coke Brings Families Together in Romania with Real-Time Tweet Ad

#10 With Focus Back on its Home Turf, Tesco Looks to Build the Store of the Future

week in review

Top 10 Stories of the week: From Yahoo to P&G and more

Posted by Michael Waltzer on September 6, 2013 04:30 PM

Our most-read blog posts of the week:

#1 'Blackfish' Documentary Looks to be Taking a Bite Out of SeaWorld's Bottom Line

#2 Disgruntled British Airways Passenger Airs Out Grievance Through Promoted Tweet

#3 Singapore Airlines Shifts Focus Away from Iconic Singapore Girl, but She Hasn't Gone Far

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Milka's Latest European Campaign is a Social Experiment in Giving

#6 Yahoo Reveals Sophisticated New Logo

#7 New York Lottery Reminds Winners to Stay Alive to Claim Their Prize

#8 Google Forms Sweet Partnership with Nestle to Promote New OS: Android KitKat

#9 Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

#10 P&G Looks to Wring More Value Out of Tide Brand With Lower-Priced Detergent

week in review

Top 10 Stories of the Week: From Jeremy Lin to Billabong

Posted by Michael Waltzer on August 30, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Jeremy Lin is a Chinese Marketing Juggernaut

#2 Sears' Drop in Core Appliance Business Compounds Problem for Failing Brand

#3 Samsung, Apple Look to Wow Consumers with September Product Debuts

#4 Patagonia Enjoys Unique Benefits of Its Authentic Sustainability Ethos

#5 Marissa Mayer is Transforming Yahoo into a Full-Fledged Media Platform

#6 Miley Cyrus + MTV = Record-Setting VMA Ratings

#7 Ackman Abandons JCPenney Shares, Leaving Disaster in his Wake

#8 Danone Comes Storming Back in Greek Yogurt, Threatening Chobani's Dominance

#9 Water Runs Free for Nestle Waters in British Columbia, But Opposition Grows

#10 Future Uncertain for 'Worthless' Billabong Brand

week in review

Top 10 Stories of the week: From Avril Lavigne to Coca-Cola and more

Posted by Michael Waltzer on August 23, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Avril Lavigne May Have Just Pulled Off the Greatest (and Worst) Product Placement of All Time

#2 L'Oreal Debuts Crowdsourced Beauty Line Inspired by YouTube Star

#3 Coca-Cola Gets Cute with Latest Anti-Obesity Installment

#4 J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

#5 Harley-Davidson Looks to Broaden Brand with Debut of Rushmore Lineup

#6 The North Face Goes Back to the Drawing Board to Regain its Trail Cred

#7 Unilever Crowdsources the Creation of a Sustainable Shower

#8 LinkedIn Targets More Youthful Demographic with Debut of University Pages

#9 Honda Finds a Good Cause In Saving the Dwindling American Drive-In Theater

#10 Tesco's Blinkbox Threatens to Unseat Netflix, Amazon in the UK

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