Best Global Green Brands 2014

week in review

Top 10 Stories of the Week: From JCPenney to Audi and more

Posted by Michael Waltzer on May 10, 2013 04:30 PM

Our most-read blog posts of the week:

#1 The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more

#2 JCPenney Returns St. John's Bay, Leading a Growing Brand-Forgiveness Parade

#3 Johnson & Johnson Hopes 'Love' Campaign Will Restore Trust in Troubled Brand

#4 Lululemon Still on the Road to Repentance

#5 Kellogg, General Mills Look to Cereal to Attract Health-Conscious Adults

#6 Whole Foods Ditches Upscale Image and Adds Revenue

#7 Trader Joe's Under Fire for Selling GMOs, Lead-Laced Candy

#8 Is Audi Overreaching with its New, Clever Spock Ad?

#9 Famed American Cyclist Opens Niche Hotel

#10 Citi Bike Makes its Debut in New York City to Cheers and Jeers

week in review

Top 10 Stories of the Week: From Evian to Hyundai and more

Posted by Michael Waltzer on April 26, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Evian Deploys Dancing Babies in Reprise of Viral Ad

#2 Home Depot Uses Cat Meme To Boost Brand Likability

#3 Sadly, Hyundai Not the First Auto Brand to Depict Suicide Attempt in an Ad

#4 Havaianas: From Peasant Footwear to Global Fashion Powerhouse

#5 Nike Pulls “Boston Massacre” Shirts Intended for Yankee Rivalry in Bombing Aftermath

#6 #Winning: Sephora Reaps Rewards of Dedicated Customers, Fine-Tuned Service

#7 Pepsi Next Goes After Hispanic Market with William Levy

#8 Never Mind Not Working From Home, IBM CEO Tells Employees to Work Faster

#9 McDonald's Japan Turns to Dancing Crew to Boost Floundering Sales

#10 BMW, Disney are Tops When it Comes to Reputation

week in review

Top 10 Stories of the Week: From Dove to Volvo and more

Posted by Michael Waltzer on April 19, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Dove Puts Real Beauty to a Forensic Test in Powerful Viral Campaign

#2 Kmart Gets Cheeky in Viral "Ship My Pants” Ad

#3 Beats by Dre's Latest Ambassador: 'Small but Loud' Nicki Minaj

#4 Condé Nast Extends Magazine Brands into Bar and Restaurant Scene

#5 Craft Beer Fans Fight Back Against Big Beer Brews

#6 JCPenney Desperately Seeks Happy Ending as Retail Saga Continues

#7 It's Official: 'Breastaurant' Trademarked by Texas Sports Bar

#8 Oreo Goes Local to Appeal to Chinese Consumers

#9 Gangnam Style's Psy Builds Brand with New Viral Hit

#10 Volvo Embraces its Unpretentious Customers in Plan to Regain Ground in US Luxury Market

week in review

Top 10 Stories of the Week: From JCPenny to Nike and more

Posted by Michael Waltzer on April 12, 2013 04:30 PM

Our most-read blog posts of the week:

#1 JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes

#2 Starbucks UK Appeases Customers with Addition of 'Suspended Coffee' Program

#3 USDA Approves Sexier Names for Beef, Pork Cuts

#4 Caribou Coffee is Closing Some Stores, Rebranding Others as Peet's

#5 The University Formerly Known as Connecticut: UCONN Officially Rebrands

#6 Fisker Crumbles In the Wake of Mass Layoffs as Tesla Takes Off

#7 McDonald's Catches Heat for 'Unapproved' Ad

#8 As the Bird Flu: KFC, Tyson Caught Up in Latest China Chicken Nightmare

#9 Pepsi Continues to Bask in Branded Content Glory with Top YouTube Views

#10 Nike Sells Shoes Via Virtual Reality

week in review

Top 10 Stories of the Week: From April Fools' Day to Samsung VS Apple and more

Posted by Michael Waltzer on April 5, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Gillette Turns to Kate Upton in New Manscaping Campaign

#2 April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

#3 Kraft Zesty Guy Takes on Old Spice Guy in Latest "BRAND NAME Guy" Race

#4 April Fools' Day: Brands Show Off Their Funny Side on Social Media

#5 Diet Pepsi Teams Up with Vern Yip for Limited Edition Designer Mini Cans

#6 Starbucks and Gevalia Face Off Over Social Media and Advertising Claims

#7 Jay-Z Expands Brand, Adding "Sports Agent" Title With CAA and Yankee Coup

#8 Samsung Wages War with Apple Beyond Mobile

#9 Nescafé, Grandfather of Instant Coffee, Turns 75

#10 Lululemon Chief Product Officer is Out as it Tries to Repair Sheer Pants Damage

week in review

Top 10 Stories of the Week: From The Future of Retail to Nike and more

Posted by Michael Waltzer on March 29, 2013 04:30 PM

Our most-read blog posts of the week:

#1 The Future of Retail: Reinventing and Preserving the In-Store Experience

#2 The Shape of Things to Come: Pepsi's New Bottle Design Reinvigorates Brand

#3 Coca-Cola Removes Itself from Obesity Message in Latest "Chairs" Ad

#4 In India, JWT's Ford Ad Renderings Go Too Far

#5 New Miami Dolphins Logo Confirmed After Leak Rumors

#6 The Secret Behind Pepsi's Branded Content Success

#7 Louis Vuitton Promotes "Prostitution Chic" in Controversial Short Film

#8 Tesco Employs Google Street View for Creative Easter Promotion

#9 The Future of Retail: Blending the In-Store and Online Experience

#10 Nike for Tiger Woods Victory Lap: If Nike Says Everything's OK, Is It?

week in review

Top 10 Stories of the Week: From Lululemon to Facebook and more:

Posted by Michael Waltzer on March 22, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Brand Transparency: Lululemon Recalls Yoga Pants for Sheer Fabric (UPDATED)

#2 The Future of Retail: How Mobile Payments Are Changing the Retail Experience

#3 American Eagle Spoofs Skinny Skinny Jeans with Viral Ad

#4 American Express at 163: Having Its Cake and Tweeting It, Too

#5 For JCP's Ron Johnson, Joe Fresh Looks Like a Rescue by Canadian Mounties

#6 Bitcoin Sees Broad Global Adoption of its Controversial Virtual Currency

#7 Whole Foods Expands From Retail to Lifestyle Brand with Health Resort

#8 Lays Canada Borrows Flavor Contest from U.S., but Adds Lucrative Twist

#9 Audio Branding: BMW Uses New Sound Signature To Help Redefine the Brand

#10 Facebook Encroaches on Twitter's Territory with Hashtag Integration

week in review

Top 10 Stories of the Week: From Starbucks to Reader's Digest and more

Posted by Michael Waltzer on March 15, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Why Starbucks' Customer Loyalty Is More Lucrative Than Any Ad Campaign

#2 Dunkin’ Donuts Prepares for New York Big Soda Ban as Starbucks Shrugs

#3 Taco Bell Recovers from Cool Ranch Doritos Locos Tacos Pre-Launch Snafu

#4 PepsiCo CMO Salman Amin Leaves for S.C. Johnson

#5 Pinterest Analytics Brings Site One Step Closer to Profitability

#6 H&M Launches & Other Stories Brand in Europe

#7 Stark Contrast: Iron Man 3's Audi Deal Complicates Product Placement

#8 An Insider's View of BlackBerry's Clandestine Role in Zero Dark Thirty

#9 Brad Pitt's Cadillac China Ad Shows Auto Brand's Confusion With Market

#10 Reader’s Digest Rises from Bankruptcy… Again

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