2014 Brandcameo Product Placement Awards

week in review

Top 10 Stories of the Week: From JCPenny to Nike and more

Posted by Michael Waltzer on April 12, 2013 04:30 PM

Our most-read blog posts of the week:

#1 JCPenney CEO Ron Johnson Out as JCP-Macy's-Martha Stewart Trial Resumes

#2 Starbucks UK Appeases Customers with Addition of 'Suspended Coffee' Program

#3 USDA Approves Sexier Names for Beef, Pork Cuts

#4 Caribou Coffee is Closing Some Stores, Rebranding Others as Peet's

#5 The University Formerly Known as Connecticut: UCONN Officially Rebrands

#6 Fisker Crumbles In the Wake of Mass Layoffs as Tesla Takes Off

#7 McDonald's Catches Heat for 'Unapproved' Ad

#8 As the Bird Flu: KFC, Tyson Caught Up in Latest China Chicken Nightmare

#9 Pepsi Continues to Bask in Branded Content Glory with Top YouTube Views

#10 Nike Sells Shoes Via Virtual Reality

week in review

Top 10 Stories of the Week: From April Fools' Day to Samsung VS Apple and more

Posted by Michael Waltzer on April 5, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Gillette Turns to Kate Upton in New Manscaping Campaign

#2 April Fools' Day 2013: Google Leads Brand Pranks Sweeping the Web

#3 Kraft Zesty Guy Takes on Old Spice Guy in Latest "BRAND NAME Guy" Race

#4 April Fools' Day: Brands Show Off Their Funny Side on Social Media

#5 Diet Pepsi Teams Up with Vern Yip for Limited Edition Designer Mini Cans

#6 Starbucks and Gevalia Face Off Over Social Media and Advertising Claims

#7 Jay-Z Expands Brand, Adding "Sports Agent" Title With CAA and Yankee Coup

#8 Samsung Wages War with Apple Beyond Mobile

#9 Nescafé, Grandfather of Instant Coffee, Turns 75

#10 Lululemon Chief Product Officer is Out as it Tries to Repair Sheer Pants Damage

week in review

Top 10 Stories of the Week: From The Future of Retail to Nike and more

Posted by Michael Waltzer on March 29, 2013 04:30 PM

Our most-read blog posts of the week:

#1 The Future of Retail: Reinventing and Preserving the In-Store Experience

#2 The Shape of Things to Come: Pepsi's New Bottle Design Reinvigorates Brand

#3 Coca-Cola Removes Itself from Obesity Message in Latest "Chairs" Ad

#4 In India, JWT's Ford Ad Renderings Go Too Far

#5 New Miami Dolphins Logo Confirmed After Leak Rumors

#6 The Secret Behind Pepsi's Branded Content Success

#7 Louis Vuitton Promotes "Prostitution Chic" in Controversial Short Film

#8 Tesco Employs Google Street View for Creative Easter Promotion

#9 The Future of Retail: Blending the In-Store and Online Experience

#10 Nike for Tiger Woods Victory Lap: If Nike Says Everything's OK, Is It?

week in review

Top 10 Stories of the Week: From Lululemon to Facebook and more:

Posted by Michael Waltzer on March 22, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Brand Transparency: Lululemon Recalls Yoga Pants for Sheer Fabric (UPDATED)

#2 The Future of Retail: How Mobile Payments Are Changing the Retail Experience

#3 American Eagle Spoofs Skinny Skinny Jeans with Viral Ad

#4 American Express at 163: Having Its Cake and Tweeting It, Too

#5 For JCP's Ron Johnson, Joe Fresh Looks Like a Rescue by Canadian Mounties

#6 Bitcoin Sees Broad Global Adoption of its Controversial Virtual Currency

#7 Whole Foods Expands From Retail to Lifestyle Brand with Health Resort

#8 Lays Canada Borrows Flavor Contest from U.S., but Adds Lucrative Twist

#9 Audio Branding: BMW Uses New Sound Signature To Help Redefine the Brand

#10 Facebook Encroaches on Twitter's Territory with Hashtag Integration

week in review

Top 10 Stories of the Week: From Starbucks to Reader's Digest and more

Posted by Michael Waltzer on March 15, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Why Starbucks' Customer Loyalty Is More Lucrative Than Any Ad Campaign

#2 Dunkin’ Donuts Prepares for New York Big Soda Ban as Starbucks Shrugs

#3 Taco Bell Recovers from Cool Ranch Doritos Locos Tacos Pre-Launch Snafu

#4 PepsiCo CMO Salman Amin Leaves for S.C. Johnson

#5 Pinterest Analytics Brings Site One Step Closer to Profitability

#6 H&M Launches & Other Stories Brand in Europe

#7 Stark Contrast: Iron Man 3's Audi Deal Complicates Product Placement

#8 An Insider's View of BlackBerry's Clandestine Role in Zero Dark Thirty

#9 Brad Pitt's Cadillac China Ad Shows Auto Brand's Confusion With Market

#10 Reader’s Digest Rises from Bankruptcy… Again

week in review

Top 10 Stories of the Week: From Oscar Night to JCPenny and more

Posted by Michael Waltzer on March 1, 2013 04:30 PM

Our most-read blog posts of the week:

#1 In-N-Out Burger Biggest Loser on Oscar Night

#2 Announcing the 2013 Brandcameo Product Placement Award Winners

#3 Toyota, Japanese Brands Keep U.S. Down in Consumer Reports' "Best Cars" Rank

#4 2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

#5 Lana Del Rey Croons for Jaguar, Latest in Auto-Branded Video Boom

#6 Heineken's "The Candidate" the Latest in Extreme Interviewing

#7 H&M Launches Garment Recycling Program Across All Markets

#8 Big 10 Food Brands Fail Oxfam Report UPDATE

#9 Oreo Continues Its Ascent to Social Media Fame

#10 JCPenney Hopes to Breathe Life into Retail Sales with Pop-Up Shops

week in review

Top 10 Stories of the Week: From the Sony PlayStation 4 to The Oscars and more

Posted by Michael Waltzer on February 22, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Rumor Mill Churns Ahead of Sony PlayStation 2013 Announcement

#2 Costco CEO: We Shouldn't Have Used Tiffany to Describe Rings [EXCLUSIVE]

#3 BlackBerry Popularity Rises in Wake of BB10 Launch

#4 Hi Neighbour: Target Readies for its Canadian Invasion

#5 Heineken's "The Candidate" the Latest in Extreme Interviewing

#6 Pepsi Does the Harlem Shake, Coca-Cola Reveals Marc Jacobs-Designed Cans

#7 Oscar is the Word: Academy Awards Officially Rebrand Show for 2013

#8 Kate Spade Saturday Launches Despite Dispute Over Name

#9 Project Glass is Now in Session: Google Wants You to Try Out High-Tech Glasses

#10 Tiffany Does Battle—Again—With a Non-Luxury Seller

week in review

Top 10 Stories of the Week: From the Grammys to the Toy Fair and more

Posted by Michael Waltzer on February 15, 2013 04:30 PM

Our most-read blog posts of the week:

#1 Watch Miracle Whip #KAOM #Grammys Music Video With Susan Boyle, Lance Bass and the Village People

#2 Mayo Clinic: Explaining the Hellmann's Jar in 'Silver Linings Playbook'

#3 Toy Fair: 'Breaking Bad' Action Figures, a 'Julius' Spinoff, New Crayons and more

#4 Adidas Looks to Boost Sales With High-Tech Running Shoe, Britney and Selena

#5 Sports Illustrated Swimsuit Issue Woos Women With Help From Target

#6 Ad Watch: Grammy Awards Follow Super Bowl as Brand Campaign Launchpad

#7 As Stranded Cruise Ship Makes Landfall, Carnival's Trouble Is Just Beginning

#8 Poland Spring's #SOTU Social Flop: Rubio Response a Missed "Oreo Moment"

#9 Super Bowl Ad Wrap-Up: Samsung Surges, VW and Ram Spots Endure

#10 Era of Wearable Computers Seems Imminent as Apple, Google Explore Ideas

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