week in review

Top 10 Stories of the Week, From Selfridges to Zipcar

Posted by Michael Waltzer on January 4, 2013 04:29 PM

Our most-read blog posts of the week:

#1 Selfridges No-Noise New Year's Resolution: Silent, Logo-Free Shopping

#2 Sports Teams Logos Stir Fan Frenzy, From Miami Dolphins to Atlanta Braves

#3 Domino's Dollars Aims to Give Digital Customers an Even Bigger Slice

#4 Apple Serves iPhone 5 Campaign With Williams Sisters at Wrong Time

#5 Virgin Atlantic Touts Superhuman Employees in Wake of Delta Deal

#6 Coca-Cola Gives Iconic Polar Bears a Starring Role With Ridley Scott Film

#7 Nespresso Crush? Used Coffee Capsules Now Upcycled as Watches

#8 TD Bank's U.S. Promise: No Ropes, No Pens - Just Humans Helping Humans

#9 Seth Godin’s Disruptive Icarus Deception Takes Flight

#10 Avis Picks Up Zipcar as Naysayers Take Aim at Deal

week in review

Top 10 Stories of the Week: From Nike to Target and more

Posted by Michael Waltzer on December 14, 2012 04:45 PM

Our most-read blog posts of the week:

#1 Let There Be Fight: University of California Logo Outrage Continues

#2 Cisco Replaces "The Human Network" With "Tomorrow Starts Here"

#3 Pup Gear: MINI and SPCA NZ's Driving Dogs Steer Their Way Into Your Heart

#4 Fiat 500e: The 'Environmentally Sexy' Electric Car

#5 Nike Digital Moves: Nike+ FuelBand Invites Fans, Developers to Come Out and Play

#6 One Pound Fish Man: Building a Personal Brand From a Market Stall in London

#7 The Straight Poop on Thailand's Five-Star Elephant Dung Coffee

#9 Target CMO: Content and Mobile Matters More Than Campaigns

#10 Aston Martin Gears Up for 100th Anniversary With Centenary Logo

week in review

Top 10 Stories of the Week: From Kodak to Australia's Cigarette Packaging and more

Posted by Michael Waltzer on December 7, 2012 04:30 PM

Our most-read blog posts of the week:

#1 OMG! Citibank India Promotes E-Commerce Brands With Online Mega Sale

#2 Kodak CEO Outlines Path to Emerging from Bankruptcy in 2013

#3 Australia Now Selling Shocking Cigarette Unpackaging in World First Roll-Out

#4 Donald Trump Defends His Brand (and Tweets)

#5 Starbucks Smells the Money With 3,000 New Locations - and $450 Gift Card

#6 Why Tesco's Fresh & Easy US Chain Failed

#7 Can AOL Call Itself the Brand Company Without a Chief Marketing Officer?

#9 Heineken Wants More US Beer Lovers Flipping Their Lids

#10 P&G Opens Singapore Water-Purification Plant to "Save One Life Every Hour"

week in review

Top 10 Stories of the Week: From Walmart's Black Friday to Greenpeace vs Zara

Posted by Michael Waltzer on November 30, 2012 03:48 PM

Our most-read blog posts of the week:

#1 Walmart's Biggest Black Friday Marred by Labor Dispute

#2 Have a One Direction Black Friday at Band's NYC Pop-Up

#3 Kraft Plans to Make JELL-O Cool with a New Generation

#4 Greenpeace Targets Zara in Global Detox Campaign

#5 What's in a Name? For Gilda's Club at 17, Confusion and Uproar Over Branding [Updated]

#6 Victoria’s Secret, Revealed: Good Old-Fashioned Media Savvy

#7 Social Marketing for Brands: Tweet Smarter, Not Harder [Infographic]

#9 McDonald's New CEO's Challenge: Remix Old Favorites, Entice With New Items

#10 Sprint Interactive Cinema Experience Reveals What Androids Dream

sporting brands

NBA Reveals Big Color Christmas Day Uniforms

Posted by Michael Waltzer on November 21, 2012 03:36 PM

TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...

week in review

Top 10 Stories of the Week: From Halo 4 to Starbuck's Logo Blow-Up

Posted by Michael Waltzer on November 16, 2012 04:16 PM

Our most-read blog posts of the week:

#1 The Halo Effect: Halo 4 Sets Records with Movie-Style Release

#2 BMW, in a First, Shares Its Logo and Design Chops with Other Brands

#3 It's the Journey That Matters: Coca-Cola Opens Up With Story-Based Web Refresh

#4 Starbucks Blows Up Logo for Holiday Collection with Rodarte

#5 Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model

#6 It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

#7 Jawbone is Coming After Nike’s FuelBand - and Your Innermost Thoughts

#9 Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge

#10 Walmart Hikes Employee Healthcare Costs as Papa John's Math Challenged

celebrity brandcasting

Ad Watch: Happy (Pink) Friday From Nicki Minaj

Posted by Michael Waltzer on November 16, 2012 10:01 AM

Singer and adidas/Pepsi brand ambassador Nicki Minaj released the official commercial for her Pink Friday perfume, named for her first album, which debuted at #2 two years ago. It's a follow-up to an unofficial commercial that hit the web last month.

viral buzz

Viral Video Watch: Red Bull Kluge - The Athlete Machine

Posted by Michael Waltzer on November 14, 2012 03:28 PM

Red Bull has been the talk of the world, and the out of this world, with their most recent stunt in space involving Red Bull-sponsored daredevil Felix Baumgartner breaking the speed of sound by free-falling back to earth.

Now Red Bull keeps the awesomeness coming with a new video unlike anything they've done before. The Red Bull Kluge. So what does Kluge mean? Red Bull defines it as "/Klooj/ Noun, Slang - A Witty, yet inelegant solution that succeeds in performing a particular task." And that's precisely what they've created.

The Kluge is essentially a Rube Goldberg machine powered by human athletes, with each athlete performing some type of stunt that comples a piece of the machine. From skydiving to golfing to BMX riding to drifting, the spectacle covers a wide variety of action sports.Continue reading...

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