2014 Brandcameo Product Placement Awards

week in review

Top 10 Stories of the Week: From Walmart's Black Friday to Greenpeace vs Zara

Posted by Michael Waltzer on November 30, 2012 03:48 PM

Our most-read blog posts of the week:

#1 Walmart's Biggest Black Friday Marred by Labor Dispute

#2 Have a One Direction Black Friday at Band's NYC Pop-Up

#3 Kraft Plans to Make JELL-O Cool with a New Generation

#4 Greenpeace Targets Zara in Global Detox Campaign

#5 What's in a Name? For Gilda's Club at 17, Confusion and Uproar Over Branding [Updated]

#6 Victoria’s Secret, Revealed: Good Old-Fashioned Media Savvy

#7 Social Marketing for Brands: Tweet Smarter, Not Harder [Infographic]

#9 McDonald's New CEO's Challenge: Remix Old Favorites, Entice With New Items

#10 Sprint Interactive Cinema Experience Reveals What Androids Dream

sporting brands

NBA Reveals Big Color Christmas Day Uniforms

Posted by Michael Waltzer on November 21, 2012 03:36 PM

TV's and tablets aren't the only thing people are getting excited about when it comes to holiday shopping. Sports fans get ready — for special one-color Christmas Day NBA uniforms. The Christmas tree light-like apparel is being revealed in a TV commercial breaking tonight, and can be purchased now at NBAStore.com and other retailers. Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson promote the "Big Color" uniforms in the commercial, created by Goodby, Silverstein & Partners. Reminiscent of Kit Kat's basketball spot, it's all about the sounds of the basketballs, with the stars dribbling basketballs, eventually taking the sounds of holiday music. Take a closer look at the Christmas Day uniforms below.Continue reading...

week in review

Top 10 Stories of the Week: From Halo 4 to Starbuck's Logo Blow-Up

Posted by Michael Waltzer on November 16, 2012 04:16 PM

Our most-read blog posts of the week:

#1 The Halo Effect: Halo 4 Sets Records with Movie-Style Release

#2 BMW, in a First, Shares Its Logo and Design Chops with Other Brands

#3 It's the Journey That Matters: Coca-Cola Opens Up With Story-Based Web Refresh

#4 Starbucks Blows Up Logo for Holiday Collection with Rodarte

#5 Kriss and Tell: Why Gun Brand Went All In With Paula Broadwell as Firearm Model

#6 It's Cher vs. Hair as Donald Trump Protest Ropes in Macy's

#7 Jawbone is Coming After Nike’s FuelBand - and Your Innermost Thoughts

#9 Product Placement Watch: Target and Neiman Marcus Taking Over ABC's Revenge

#10 Walmart Hikes Employee Healthcare Costs as Papa John's Math Challenged

celebrity brandcasting

Ad Watch: Happy (Pink) Friday From Nicki Minaj

Posted by Michael Waltzer on November 16, 2012 10:01 AM

Singer and adidas/Pepsi brand ambassador Nicki Minaj released the official commercial for her Pink Friday perfume, named for her first album, which debuted at #2 two years ago. It's a follow-up to an unofficial commercial that hit the web last month.

viral buzz

Viral Video Watch: Red Bull Kluge - The Athlete Machine

Posted by Michael Waltzer on November 14, 2012 03:28 PM

Red Bull has been the talk of the world, and the out of this world, with their most recent stunt in space involving Red Bull-sponsored daredevil Felix Baumgartner breaking the speed of sound by free-falling back to earth.

Now Red Bull keeps the awesomeness coming with a new video unlike anything they've done before. The Red Bull Kluge. So what does Kluge mean? Red Bull defines it as "/Klooj/ Noun, Slang - A Witty, yet inelegant solution that succeeds in performing a particular task." And that's precisely what they've created.

The Kluge is essentially a Rube Goldberg machine powered by human athletes, with each athlete performing some type of stunt that comples a piece of the machine. From skydiving to golfing to BMX riding to drifting, the spectacle covers a wide variety of action sports.Continue reading...

week in review

Top 10 Stories of the Week: From Pepsi MAX's Uncle Drew to Election Day and more

Posted by Michael Waltzer on November 9, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Pepsi MAX Uncle Drew, Part Deux, Goes Viral [Updated]

#2 Coca-Cola Launches Happy Places Photo-Sharing App

#3 Lance Armstrong Doping Fiasco: Even Non-Sponsors are Suing

#4 Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada

#5 The Kraft, Mondelez Dilemma: Which Brands to Trim, Which Brands to Boost?

#6 Storm Brewing Over Naming Weather as Athena Bumps Sandy From Radar

#7 Are Consumer Brands Losing Their Mojo to Store Brands?

#9 AB InBev Woos Beer-Drinkers With Crowdsourced, Locally Developed Bud Flavors

#10 Californians Go to the Polls on Prop 37 GMO Labeling Battle

good sports

Pepsi MAX Uncle Drew, Part Deux, Goes Viral [Updated]

Posted by Michael Waltzer on November 5, 2012 10:29 AM

Uncle Drew (Cleveland Caveliers' breakout star Kyrie Irving) and Wes (Minnesota Timberwolves' star Kevin Love) are back and on a mission: to go out and get the old team back together. The players and spectators at a Los Angeles basketball court had no idea what was about to happen and were told that they would be filmed for some "basketball B-roll footage" for a local TV station. The resulting video, a mix of product placement and branded entertainment, was uploaded by Pepsi MAX on Oct. 30 and already has more than 1.5 million views. 

The LA crowd is in disbelief when these two old-timers give it a go in the court, and reveal how much better they really are. It's quite a spectacle, the second in the series so far, and a definite win for Pepsi MAX — although surely they can't keep fooling locals with NBA All-Stars in disguise much longer. The PepsiCo-owned brand released the first "Uncle Drew" video with Irving earlier this year, which was then turned into a 30-second commercial that ran during the NBA finals last season. More details in the ESPN interview and behind-the-scenes clips below.Continue reading...

week in review

Top 10 Stories of the Week: From Taco Bell to Hurricane Sandy

Posted by Michael Waltzer on November 2, 2012 04:30 PM

Our most-read blog posts of the week:

#1 Taco Bell Cheers Giants World Series Win with Free Doritos Locos Tacos

#2 Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm

#3 James Bond Product Placement Exec Assures Fans There's No 007 Uh-Oh in Skyfall

#4 IKEA Sustainability Platform Takes a 'Next Big Step'

#5 Starbucks Powers Up with Duracell Wireless Charging in Boston

#6 She's Gotta Have Fit: Honda Designs Pink Car for Women

#7 Google Defies Hurricane Sandy, Hosts Virtual Nexus Launch

#9 P&G Turns 175 With Dive Into the Archives

#10 Coke Zero Turns Commuters Into 007 for a Shot at Skyfall Tickets

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