House of the Rising Brand

Hugh Jackman and Steve Wynn Help Expand Aussie Brands in America

Posted by Mark J. Miller on June 20, 2012 03:16 PM

Australians have been enjoying Pie Face bakery cafes since 2003. There are now 75 locations dotted along the continent’s eastern coastline.

It currently has a single store in the U.S., located in New York next to David Letterman's NYC home at the Ed Sullivan Theater just north of Times Square (hence its tagline, "From Bondi Beach to Broadway").

But don’t worry, Americans, your days of living without Pie Face's version of the humble Australia meat pie may be soon coming to an end.

Steve Wynn, the founder and CEO of Wynn Resorts who has been in the biz since 1963 when he took over his family’s Maryland bingo parlor, is investing $15 million into Pie Face to help the brand expand.

“Having met the Pie Face USA management team recently and having visited their first store in New York, I came to the conclusion that they were bright people with a bright concept,” Wynn stated. “I look forward to backing them as they expand throughout Manhattan and across the United States.”Continue reading...

House of the Rising Brand

Febreze's Billion-Dollar Idea: Cater to Frugalistas With Diptyque Tastes

Posted by Sheila Shayon on March 9, 2011 10:00 AM

Procter & Gamble’s Febreze air fresheners just joined the billion-dollar brand club. It’s the 24th P&G brand to reach $1 billion in annual sales, an elite club that includes Pampers, Tide and Pantene — the mainstays of 70% of the company’s sales yielding $79 billion last year.

Febreze’s success may come as something of a surprise (especially if you go by the somewhat geeky campaign above) in a cash-challenged consumer environment where purchases of more expensive detergent, shampoo and even toilet paper are generally down — unless you're paying attention to moms who blog and exchange tips on social media.Continue reading...

House of the Rising Brand

Ian's Pizza Revolution: Feeding a Protest and its Brand

Posted by Abe Sauer on March 1, 2011 10:00 AM

If Ian's Pizza, a local Madison, Wisconsin chain, had a Google News Alert set for its brand name, it certainly saw a recent flood of results, from The New York Times to the Huffington Post to CBS News to The Onion. In fact, at times it seemed almost like news reports about Ian's response to feed protesters at the ongoing Madison budget bill protests outnumbered reports about the tens of thousands of protesters themselves.

Ian's outpost on Madison's famed State Street is just a block or so from the capitol square, where for the last two weeks hundreds of thousands of protesters have demonstrated against proposed measures in the new governor's budget bill.

Last Tuesday, Feb. 22, near 2 am when Ian's closed, protesters asked if the shop wasn't doing anything with its leftover pizzas — and might it send them over to those camped out in the capitol in protest? The following day, Ian's received a call from California. A woman asked if Ian's could deliver two pizzas to the protestors.

Then, Fritz says, another customer told Ian's that she had a lot of Twitter followers and could she encourage her followers to donate to Ian's Pizza to help feed the protesters. A pizza revolution was born.Continue reading...

House of the Rising Brand

GMAC Vanishes as Ally Spreads

Posted by Shirley Brady on July 14, 2010 12:30 PM

Having rebranded its GMAC Bank to Ally Bank last year and changing GMAC Financial Services to Ally Financial in May, GMAC is now rebranding its auto finance business as Ally. It's the latest move as the company looks to scrub the GMAC moniker entirely and adopt Ally across its business.

Ally provides financing for GM and Chrysler dealerships in North America, as well as their customers. This latest Ally rebranding move "comes at a time when relations between Ally and its former parent, General Motors Co., are souring," notes The Wall Street Journal.

Ally president Bill Muir told AP the move to the Ally name "allows us to invest in a brand that we own and can build upon for the long term."Continue reading...

House of the Rising Brand

Thom Browne Brand Saved By Cross Company

Posted by Sara Zucker on December 7, 2009 05:15 PM

Menswear has always moved at a snail's pace in terms of trends, so when Thom Browne's tiny suits and "flood" pants appeared, they caused quite a stir. The fashion world is still divided in opinion, whether to mock or be influenced by them, so it was no surprise that this constantly debated brand fell into financial disarray earlier in the year.

In an effort to remedy his economic woes, Browne recently sold the majority stake of his business to the Cross Company, a Japanese apparel company he began a relationship with in August 2009. The deal allows the designer to maintain creative control of his collection while alleviating some of his financial pressures.

"It took a while for me to find somebody who understood what I really was about as a designer, and not just the suit but the lifestyle of the guy wearing the suit,” Mr. Browne said. “A lot of people forget we are business people, too."Continue reading...

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